YVONNE CARUSO

210-***-**** · adcz1i@r.postjobfree.com

**** ****** **** *****, *****

Highly-organized, meticulous and accountable Administrative Manager with a strong background in business operations and account management. Consistently achieves organizational objectives through leadership, planning, coordination and clear communications.

PROFESSIONAL EXPERIENCE

MartinMarietta Materials – Hondo, Tx. 2013-2019

OFFICE MANAGER

Managed from inception Martin Marietta’s largest capital project plant. Managed multiple projects, contractors and vendors for completion of plant, and put infrastructure in place to sustain successful future operations. Responsible for all administrative and accounting functions, and operational financial analysis. Assist in preparation of reports and statistics reflecting earnings, profitability, budgeting, forecasting, and other financial and variance results analysis. Manage rail loading operations’ and crew, which included FRA compliance for cars, rails and crossings, rail contractors. Manage all truck loading operations, crew and customers.

JB Wastewater Maintenance – Hondo, TX 2012-2013

OFFICE MANAGER

Managed daily operations of a client focused company with experience in efficiency and time management. Improved communication with governmental agencies that had specific industry requirements. Streamlined intra-office communication protocols, administrative procedures, inventory control, staff supervision and task delegation. Developed organizational procedures and systems for office personnel, including filing, billing, accounts payable, payroll and scheduling. Improved employee and client retention rates through active communication and problem-solving efforts.

SALES and MARKETING CONSULTANT - Las Vegas, NV 2009-2012

Recruited to rebrand, market, merchandise and cultivate additional contacts to expand hannels and points of distribution.

Develpped strategies and tactical plans to increase revenue and market share.

Creat4ed logo designs, web-ferlopment, asles and promotional materials.

The Hertz Corporation – Las Vegas, NV 2008

ASSISTANT BRANCH MANAGER

Hired specifically to increase sales and service in a branch that had negative profits and low customer service satisfaction. Managed daily branch operations and all aspects of operations including but not limited to: Sales, Marketing, Customer Satisfaction, Fleet and Inventory Control and Budgeting.

Performed in top sales and customer service percentile by providing superior client interaction to ensure all needs were met.

Enterprise Rent-a-Car - Las Vegas, NV 2006-2008

ASSISTANT BRANCH MANAGER

Fast-track promoted from leasing agent to Assistant Branch Manager challenged to turn around under-performing satellite branch. Wholly responsible to develop and execute branch strategies including marketing, customer service and profitability.

Drove business to new heights through creative multi-channel strategies, delivering world-class service and over exceeding revenue expectations within first 6 months.

Significantly increased fleet size by anticipating customer needs, and strategic and knowledgeable inventory control.

YVONNE CARUSO Page 2

HWY 90 Nursery - Hondo, TX 2001-2004

OWNER/GENERAL MANAGER

Accountable for managing P&L and all aspects of business planning and strategy, brand management, processes, sales and marketing, cost management and general administration for this start-up nursery and Landscape Company. Grew annual revenues from $0 to over $100,000 within three years. Quick-start market penetration through aggressive strategic plans and execution

Employed a staff of 4 and developed a strong sub-contractor network.

Created marketing strategies, communications, promotional materials and sales programs.

Bromley Communications - San Antonio, TX 1999 - 2001

PROMOTIONS DIRECTOR

Second in command Executive for the largest Hispanic and Multicultural Advertising Agency, charged to oversee and direct day to day operations for U.S. and Puerto Rico, direct responsibility for budget, administration and implementation of promotional programs, external communications and direct marketing initiatives. Ensured cohesiveness and integration across agency disciplines to deliver stellar promotions setting our clients brand apart from their completion. Selected clients include: GM-Pontiac, Western Union, Sprint, Capital One, Conventions and Visitors Bureau and Proctor and Gamble. Directed a staff of four creative/marketing professionals and managed annual budget. Directed and created strategic promotion and marketing campaigns for high-profile clients.

Defined/executed Proctor and Gambles 1st multi-brand marketing/advertising campaign in the Hispanic Division. Award-winning “Musical Explosion” achieved increased sales and brand equity for each brand and 2:1 payout.

Pioneered numerous strategic and tactical marketing campaigns, including building a strong alliance with internal and external partners.

Provided extensive creative project leadership for trade shows, conventions and exhibitions (from booth concept to day of event representation and orchestrations.)

Pontiac & GMC - San Antonio, TX 1994 - 1999

ADVERTISING & PROMOTIONS DIRECTOR

Hand-selected by Pontiac & GMC Executives to oversee two divisions account management, promotions and advertising initiatives. Managed internal and external relationships, directed the creation, production and implementation of mass marketing programs and developed public relations strategies for the Southwest Region. Established close working relationships with dealerships, company executives and agencies. Increased market share and profitable growth by resolving corporate image problems.

Initiated, planned and implemented a number of successful initiatives including sports promotions, with Dallas Cowboys, sweepstakes/sales contents, shopping mall displays, events, auto shows and co-marketing with various partners achieving sales/share performance.

Led national sponsorships, marketing, advertising and promotional campaigns, collateral and POP materials on both regional and local levels.

Developed, conducted and facilitated high impact presentations to GM internal and dealer audiences.

Managed and presented monthly competitive analysis and market research studies within market.

EARLY CAREER

MARKETING MANAGER - Kaepa, Inc 1994 DIRECTOR PROMOTIONS AND MARKETING - Southwest Business Corp. 1992 - 1994

ASSISTANT DIRECTOR OF MARKETING - San Antonio Spurs 1989 - 1992

EDUCATION

Bachelors of Arts in Business Communications, University of Incarnate Word - San Antonio, TX

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