OSAMA EFFAT SAEED

Current Location: Eastern Region, KSA

Phone: +966-********* / 502300280 / 558400411

Email: adcym5@r.postjobfree.com / adcym5@r.postjobfree.com

SENIOR MANAGEMENT: SALES / KEY ACCOUNT MANAGEMENT/CHANNEL SALES

Accomplished and result focused senior management professional with a solid experience in sales and key account management in diverse roles across the organizational hierarchy.

Core expertise in development and implementation of strategic initiatives aimed at enhancement of market shares and revenues. Proficient at conducting market research and analysis, mapping business processes.

Proven ability in devising marketing / pricing strategy and commercial launch of new products and services and rendering product management support for existing products and services.

Skilled in Business Planning and Sizing, Ideation of new services, converting concepts to revenue, reengineering business processes aligned to market dynamics and competitor activities.

Versatile leader with exceptional organization skills, excellent communication, presentation and interpersonal skills, decisive and capable of resolving multiple and complex issues and motivating staff to peak performance.

SKILL-SET

Strategic Planning • Business Consulting • Market Planning • Feasibility & Market Studies • Organizational Development

Distribution Management • Key Account Development • Government Liaison • Client Relationship Management • Team Coordination

WORK EXPERIENCE

Regional Manager, SEP 2018 to date

Saudi Radwa Company (Jeddah, KSA)

Key Responsibilities:

•Define / implement sales management process to include account planning, deal execution, performance assessment, follow-up and closing.

•Collate market intelligence on competition and other market trends for reengineering business strategies aimed at enhancing market penetration.

•Build and maintain productive business relationship with existing clients & prospects aimed at effectively closing identified business deals.

•Liaise with the senior leadership team in enhancing operational efficiency and profitability by implementing various process improvement initiatives.

•Spearhead team efforts in accomplishing sales budget, net revenue, market execution and customer service objectives as well as enhancing operational efficiency by optimizing resource utilization.

•Enhance market penetration by setting up and managing an effective distribution network. Implement projects to enhance route structures.

•Update business status to the senior management and other stakeholders using detailed reports and presentations to enable effective decision making.

Distributions Manager, Feb 2016 – Aug 2018

Fonterra Brands Middle East (Jeddah, KSA)

Key Responsibilities:

•Enhanced operational efficiency by optimizing route structure and defining company KPI. Set up regional plans and quotas aligned to business objectives.

•Drafted and negotiated sales level agreements [SLA] or business contracts for diverse range of channel partners based on business / operational requirements.

•Organized training sessions for various types of channel partners utilizing specialized technical or sales modules. Ascertained benefits based on partner tier / partner type.

•Guided channel partners in effectively closing critical business deals with potential business / revenue impact in compliance to organizational policies and procedures.

•Enhanced channel partner satisfaction by developing and implementing channel incentive programs based on evaluated market trends and competitor activities.

•Ensured compliance to organizational policies and procedures pertaining to registration of deals in partner portal. Developed channel communications via monthly newsletters and promotional campaigns.

•Maintained and evaluated channels performance scorecard with partners for renewal / termination of annual business contracts with various channel partners.

•Interacted with channel partners in conducting quarterly business reviews and joint business plans aimed at accomplishing business targets.

•Prepare and present various status reports for the senior management and other stakeholders to enable effective decision making.

National Key Account Manager, Aug 2010 – Jan 2016

Abdullah Abbar & Sons Cold Stores (Jeddah, KSA)

Key Responsibilities:

•Defined and implemented Customer Insight, Principles of Key Account Management, How Retailers Manage Their Business and Understanding Retail Decision Making.

•Set up modern trade plans, negotiation with key account category managers and buyers to develop effective business review and business negotiation.

•Developed and rolled out POP plan to optimize opportunities in the market (point of parches). Maintained updated key account contracts, weekly flyer proposals, Yearly Promo calendar, and Panda DC and delivery.

•Built and maintained productive business relationship with existing clients and prospects for effectively closing identified business deals.

•Collated market intelligence on competition and other market trends for realigning business strategies to enhance penetration across the target market segment.

PREVIOUS ASSIGNMENTS

Sales Operation Manager, Pepsi KSA (Jeddah, KSA) (Jul 2007 – Jul 2010)

National Food Sales Manager, National Agricultural Development Dairy Company (NADEC), KSA (Jan 2003 – Jun 2007)

Sales Manager, Coca Cola Bottling Co., KSA (Nov 1997 – Dec 2002)

Store Manager, Souks Co. & Panda retail company of Saudi Arabia (Sep 1990 – Oct 1997)

Senior Sales Supervisor, Friendly Food for Trading & supplies Co. Egypt (May 1985 – Aug 1990)

EDUCATION

•Diploma in Secretarial Practice and Administration, Helwan University – Egypt, Cairo

TRAINING & CERTIFICATIONS / WORKSHOPS

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•Direct Distribution Workshop, Coca cola, 1999

•TCS Control, Coca cola, 1998

•Classification Sub Trade Channel Distribution, Coca cola, 1999

•Time Management, Abbar Cold Store 2010

•Brand and Packages, Abbar Cold Store 2011

•Train the Trainer, Coca cola, 2001

•One day in sales man life, Coca cola, 2002

•Effective Route Riding, Coca cola, 1999

•Professional Merchandising Skills, Pepsi cola,2007

•Management Skills, Pepsi cola, 2008

•Supervising Route Efficiencies, Pepsi cola, 2008

•MS Office Applications, Coca cola, 1999

•Professional Skills Development, Pepsi cola, 2009

•Point of purchases POP, Abdullah Abbar & Sons Cold Stores, Jan 2011

•Store Management, Panda 1996

•Inventory Management, Panda 1996

PERSONAL PARTICULARS

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Languages: English and Arabic ~ Nationality: Egyptian ~ Passport Details: A12906373 valid till 2021

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