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Social Media Manager

San Jose, CA
April 25, 2020

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Ridhima Bist


•Experience as a Content Manager for using ICMS.

•Worked with Visa Inc. as a business analyst for key knowledge sharing platform within Visa employees.

•Experience working as the primary website manager for Kiyasa Group,, and

•Content Management activities included: adherence to core guidelines around publishing quality content, generating reports using Google Analytics tool, hosting events on website, managing communication with clients as well as with global technical team, maintaining consistent visual identity on the website and other internal CMS platforms.

•Served as an integral part of Knowledge Management team and involved in other Knowledge Management processes such as documentation, content management, and publishing on various internal CMS’s including SharePoint and Lotus Notes/IBM.

•Experience as a Business Analyst to mediate between the knowledge management team and local technical team through Content Management Systems and Web improvement processes.


Database and Tools

Content Management System (CMS), Share point (MOSS), Lotus Notes Designer, Community Home Space (CHS), Magento, Hootsuite, Mail Chimp, Salesforce, JIRA

Web Development Tools

Dreamweaver, Interwoven, WordPress, Drupal

Business Modeling Tools

MS Office

Web Analytics tools

Google Analytic tool, Web Trends, Site Stat


Adobe Photoshop, Adobe Illustrator, Gimp

Web Technologies

HTML, CSS, Java Script, XML


Apple, Sunnyvale, CA (Feb. 2020 to April. 2020)

Content Manager

•Day to day content management operations and tasks and regular page maintenance for

•Ensure the quality of deliverable to the client.

•Worked with the team to contribute to documentation.

•Worked with developer team to plan page structure.

•Experience with localization and managing content for a global audience using ICMS.

Visa Inc, San Francisco, CA (Nov. 2018 to March. 2019)

Business Analyst

•Worked as a Business Analyst with Visa inc. for Knowledge sharing platform. Core responsibilities include updating content asper daily requirements, data sanitization, removing duplicity.

•Creating manuals for user reference guide.

•Working with IT team to resolve any technical issues

•Keeping track of all the archived items and updating them as per new timeline suggested by content owner.

•Making edits and updating content on daily basis.

•Help to manage day-to-day efforts to ensure smooth and error-free website update.

Kiyasa Group, Santa Clara, CA (Oct. 2016 to Oct. 2017)

Website Content Management

•Holding ownership as Single Point of Contact for Kiyasa website. Uphold digital marketing operations within the organization, reinforcing protocol and creating new procedures as required, particularly in maintaining the integrity of the stakeholder database.

•Monitor, analyze and optimize website activity, traffic trends, page rankings, lead and overall user experience.

•New enhancements on the website to make it more user friendly using HTML.

•Work with the development team to ensure execution is correctly constructed and provide assistance in development related issues

•Track promo/subscription codes and website changes in a document.

•Creating and sending newsletter to the customers regularly.

•Generating analytics report for website every month.

•Developing an audience targeting strategy and plan for the Kiyasa Group through deep analysis of target customers and markets.

•Research eStore product pricing with market and competition analysis

•Participate in early discovery work that helps to determine future strategy

•Facilitate social program calendaring efforts.

•Create and Schedule and consistently post original and curated content to all relevant social media platforms, monitoring conversations and addressing important mentions in real-time through engagement, escalation, or documentation

•Responsible for website execution for Kiyasa products across multiple platforms; ensure that creative and content updates are accurate and delivered on time. This includes uploading all website assets (creative, copy, imagery, pricing, promotions, etc.) and performing QA on test environments before updates go live.

KPMG, India (2010 to 2012)

Senior Analyst


•Managing/updating accurate content on website as per the requirements of service line leaders using HTML.

•Providing a new generation platform for knowledge-sharing, along with the practices and policies, to enable colleagues to see value in knowledge-sharing.

•Facilitate Global knowledge sharing by aligning the India Advisory Knowledge Management activities with the Global knowledge team.

•Supported in setting up knowledge base platform for tracking engagement profiles for internal knowledge sharing.

•Recreated the legacy Advisory intranet portal as per the new guidelines.

•Project management experience on developing microsites with web pages on content management system, as per the requirements of stakeholders.

•Document Knowledge Management processes & procedures and involved in processes like Quality Assurance.

•Part of India Knowledge Management team managing website and other internal portals.

•Track analytics, create weekly and monthly reports, and provide insights on content and campaign performance.

•Microsoft Share point 2007/2010, Portal collaboration, building of customer forms using MS Info path.

Ernst & Young, India (2007 – 2010)



•Worked in Knowledge Management group of Ernst & Young. Managed the company internet site – as its webmaster. A single point of contact for all website related processes: content management, search engine optimization, editorial, quality, technical help desk and online marketing initiatives.

•Have worked on developing new Content Management System for Ernst & Young. Worked on putting together business requirements, conducting user acceptance testing (UAT), reporting issues and suggesting changes to the business requirements, working with global IT team for the product release and enhancements.

•Coordinate with content coordinators and sector head to manage relationships and ensuring high quality, timely deliveries and accurate publishing of content on using HTML and Java script.

•Managing EY India mailbox and responding to all the queries/dispatching to the relevant person. Also, initiated the auto mailbox project and worked with IT team. I single handed managed this project with other responsibilities. Hired and trained a new team member for new database.

•Maintaining the brand and adherence to core guidelines around brand management, maintaining consistent visual identity of all platforms, development and upkeep of facility branding.

•Hosted EY Entrepreneur of The Year 2008, 2009, 2010 Awards on website.

•Development of a Central Marketing Database structure to an on-line in-house CRM tool. Manage collecting, analyzing and using priority accounts data. Monitoring campaigns, integrating data sources, and improving data quality. Coordinate with partners to conduct periodic reviews of the database to update them from time to time. Results include a significant growth in the effectiveness of connecting with the target audience.

•Generating analytics reports for website using Web trends and site stat and these reports were directly sent to India partners including India CEO on monthly basis.

•Migrated website from Lotus notes platform to web based CMS, developed web pages using Dream weaver and supported Search Engine Optimization (SEO) strategy for website. Ensuring that the complete website is as per the new Visual Identity guidelines and knowledge of branding and content workflow guidelines and standards.


G.J. University, India

Masters in Computer Application, 2010

Guru Nanak Dev University, India

Post-Graduation Diploma in Computer Application, 2007

S.R. College, India

Bachelors, 2006





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