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Sales Marketing

Mathura, Uttar Pradesh, India
as per company norms
April 25, 2020

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Prem Chandra Sharma

Mobile: 637-***-****



Business Operations Management ~ Sales & Marketing


A dynamic professional with 23 years extensive experience in Strategic Planning, Sales & Marketing, Business Development w.r.t to Agricultural commodities.

Most recent worked with ORIGO Commodity India Private Limited.

Proficiency in managing rural & urban Agri-Business Unit Operations with key focus on bottom line profitability and customer satisfaction by ensuring optimal utilization of resources as well as handholding of business partners & other key stakeholders.

Strong business acumen with expertise in creating business development procedures, channel / dealership standards, sales & marketing strategies as well as service delivery plans and guidelines with a clear understanding & experience of the operating each of the designated business units / regions as a separate profit centre.

Skilled in determining a business unit’s mission & strategic direction; ability to formulate and implement tactical initiatives as well as strategic advices to partners for achieving corporate strategic goals.

Comprehensive experience in developing relationships with key decision-makers for business development, suggesting most viable services & cultivating healthy relations with them for repeat business.

An effective leader with distinguished abilities in recruiting, directing, leading & motivating large workforce of Channel Partners, Sales & Marketing Teams, etc. for accomplishing greater operational efficiency for selling and promoting cost effective buying solutions for achieving operational excellence.

Career Recital

Nov’18 to Current ORIGO Commodity India Pvt. Ltd. Cluster Manager

Oct’16 to Oct’18 RKVY Project [Dharashakti] Chief Executive Officer

Nov’15 to May’16 Trident Group HOD of Agriculture

Aug’12 to Nov’14 Shree Shubham Logistic Ltd. Area Manager-Warehousing

Apr’96 to Jul’12 DCM Shriram Consolidated Ltd. RE-Agri Sales & Services

Key Deliverables

Profit Centre Management

Formulating strategies, with accountability for profitability, forecasting and preparing annual sales budget in line with the operating plan.

Devising short term and long term goals for achieving top line and bottom-line profitability; developing and implementing processes to continuously monitor sales budget and profitability numbers against the planned targets.

Business planning and analysing for assessment of revenue potential in business opportunities.

Sales & Marketing/ Business Development

Formulating competent business strategies to market a wide range of products and ensuring the attainment of set sales and profit targets.

Analysing latest marketing trends and tracking competitors’ activities and providing valuable inputs for fine tuning sales & marketing strategies.

Running the promotional activities & accountable for increasing sales growth and driving sales initiatives in order to achieve business goals.

Channel Sales Management

Identifying and networking with financially strong and reliable channel partners, resulting in deeper market penetration and reach.

Evaluating performance & monitoring distributor sales and marketing activities.

Implementing effective strategies to maximize sales and accomplishment of targets.

CRM and Key Client Management

Mapping client’s requirements and providing them expert advisory services pertaining to selection of various financial products.

Building and strengthening relationships with key accounts; ensuring high customer satisfaction by providing them with complete product support.

Recruiting & training of Sales Executives & sourcing business through them.

Significant Highlights

Supervised 31 Agronomists in the region.

Dexterously achieved the sale targets within time & cost parameters.


o“Best Participation Awards” in SFC, year.

o“Hariyali Star Award” in 2005.

o“Merit Certificates” in 2004 & 2005.

Played a key role as the Brand Ambassador of DSCL.

Excelled as the top performer in Kharif Refresher in 2006 and Micronutrients Master 2007 at PAN India level.

Conducted market survey for 11 districts in Rajasthan region.

Adroitly secured 500 MT gypsum order from farmers.

Instrumental in various different new projects like Sugarcane Project, Banana crop, Contact Farming, Procurement, NPK Soluble Sale, Advance booking for DAP, SSP, Onion Seed, etc.


2003 PG Diploma in Sales & Marketing (Hindi) from AIMAS, Chennai

1990 B.Sc. (Agriculture) from MDS University, Ajmer.

Other Credentials

Diploma in Computer Application from Sony Tech Institute, Bundi, 2002.

Completed India CCA from American Society of Agribusiness Professionals, New Delhi in 2011.

IT Skills

Conversant with rural SAP.

Personal Vitae

Date of Birth : 12th Dec’67

Languages Known : Hindi, English, Rajasthani, Gujrati and Punjabi

Residence Address : G-3, Suraj Apartment-2nd, Plot No.-170, Laxmi Nagar, Niwaru Road, Jhotwara, Jaipur-302012, Rajasthan.

Postal Address : G-3, Suraj Apartment-2nd, Plot No.-170, Laxmi Nagar, Niwaru Road,

Jhotwara, Jaipur-302012, Rajasthan.

Nick Name : Brahma

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