JOSEPH G. ORLANDO

Clarksville, TN 352-***-**** adcy00@r.postjobfree.com

Accomplished Product and Digital Marketing Executive

Highly motivated and experienced Global Digital Marketing Executive with extensive experience building and executing marketing strategies and campaigns that serve as the foundation for increased brand recognition and revenue growth in challenging and highly competitive industries.

An effective subject matter expert in digital marketing, with a proven record of delivering results in the Financial Services, Telecommunications, Utilities, Healthcare, and Defense industries. Domestic and international experience encompasses the Americas, EU, United Kingdom, and Asia Pacific.

Builds and leads strong project teams dedicated to ensuring organizational compliance with quality and performance standards.

Areas of Expertise

Digital Marketing

Product Marketing

Cybersecurity Products

Strategic Roadmaps

Marketing Automation

Product Development

Project Management

Process Improvement

Digital Transformation

Privacy Compliance

Market Analytics

Revenue Growth

Selected Career Achievements

TORCHLITE GROUP. Delivered to Elster Solutions (Smart Grid) growth from 40% requests for proposals to near 60% and proposal wins’ increases over 55%- revenues up over 22% in a down market.

TORCHLITE GROUP. Led growth at DIGIPOS Retail Solutions from £48 million to over £168 million.

TORCHLITE GROUP. Guided CSC to be recognized as a leader in the Gartner Magic Quadrant and in the Forrester Wave as an innovator in Global Cybersecurity.

Professional Experience

TORCHLITE GROUP, Orlando, FL (2004 to Present)

Managing Partner

Fulfills a critical role providing guidance and direction to private equity portfolio companies and global enterprises, serving as a trusted advisor and subject matter expert in digital technologies and innovation. Executes a scope of responsibilities that includes proposal writing, resource and budget planning, P&L, statement of work development, and project management.

Developed experience working within key market sectors that included Financial Services, Telecommunications, Information Technology, Utilities, Government and Healthcare.

Engaged with clients and prospects across multiple channels, providing guidance based on global experience to private equity portfolio companies and Fortune 20 companies.

Consistently meets client goals through a combination of SEM, SEO, Online Advertising; Content Marketing; Mobility (loyalty programs; merchandising); Enhanced Digital Strategies (programmatic marketing; marketing automation; email; and real time bidding for on line ads); MQL to SQL Tactics; delivers higher conversions, more click throughs, and lower costs per ad.

Skilled in the development and execution of global product and services plans, including marketing plans, budgets, resource plans, and metrics for campaigns generating over $75M.

Manages relationships with media and analysts while building sales enablement and customer acquisition programs.

Successfully places the right products in front of the right prospects and customers at the right time using effective product marketing and product management methodologies.

Drove creation and delivery of demand generation Programs/Campaigns/Nurturing and Sales Funnel Metrics that, in one case, increased qualified lead generation by 40%.

Leverages expertise in industry tools and applications that include Marketo, HubSpot, Oracle, and Salesforce.

Key Client Engagements

DigiPOS Store Solutions. (As Chief Marketing Officer) Delivered a global SWOT; Market Sizing; Honestly Assessing Our Own Shortcomings; Identifying Real Target Segments; Go-to-Market Requirements; Opportunity Evaluations; Product and Market requirements, team led a new product portfolio revamp adding SaaS and Microsoft Dynamics for Retail and including rebranding; messaging; new sales process/training/ channel development; digital content, campaigns and value propositions; (Introduced the award winning and disruptive RetailBlade™) and redirected efforts to a segmented and geographical focus.

Elster Solutions. (As SVP Strategy and Marketing) Retained to build a new strategic direction for secure Advanced Grid Infrastructure products and services for this Smart Grid company. Developed a concept and prototype, and launched the Callisto UIX software strategy, building a 1/3/5 year roadmap. Innovated a strategy to govern Distribution Automation, Smart Meters, Meter Data Management, and encrypted communications.

Computer Sciences Corporation. Served as the Product Owner for cybersecurity solutions at this $16B company, integrating solutions from McAfee, Symantec, IBM, RSA, and others into Archer and ARCsight SIEM, creating a commercial MSSP. Defined short-term and long-term plans and maintained compliance with NIST, DFARS, FedRAMP, and FISMA requirements. Launched and managed the PMO as well as channel programs. Led the Agile development of proprietary heuristic analysis tools to identify and mitigate threats.

Indorse Technologies. (As Chief Marketing Officer) Commercialized a groundbreaking SaaS appliance providing for Enterprise Content Management (ECM), Digital Rights Management (DRM), Data Leakage Prevention (DLP), content authenticity and security. The solution integrated eDiscovery with 2D bar code technology to safeguard the integrity of confidential documents.

PRICEWATERHOUSECOOPERS UK, London, England (2001 to 2004)

Senior Director of Strategic Markets & Technologies

Established Menlo Park Europe, a strategic technologies center for this professional services firm. Developed and strengthened partnerships with industry leaders that included Sony Ericsson, Colt, British Telecom, Siemens, Nokia, Sony, Hitachi, Philips, Roche, Orange, Marconi, Shell Oil, and British Petroleum.

Recruited based on experience in the technology industry to reinforce the company’s reputation for strategic expertise in technologies to build C-Suite relationships following the sale of its IT implementation business to IBM.

Coordinated and led client engagements to build Best Practices in digital presence; global productization; marketing strategies; cyber strategies, privacy compliance; digital security frameworks, and implement systems; worked with National Health Services UK to implement EMR, telemedicine, and secure portals.

Early Career

Director, Vice President of Strategic Markets, Motorola Corporation

Director, IBM Global Services

Chief Executive Officer, Perpetual Processing Inc.

Director of Mission Critical Systems, Digital Equipment Corporation

Investment Banker, Technology Specialist, Merrill Lynch

Education & Professional Development

Stetson University

Bachelor of Arts Degree in Business Marketing & International Business

Executive Courses at Harvard Business School and Sloane School of Management

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