SOURAV DUTTA

Dhanbad, Jharkhand

adcxtf@r.postjobfree.com

947*******

• Enterprising leader with a strong record of contributions that invigorated businesses, heightened productivity and enhanced internal controls:

Executed plans to reach out unexplored market segments & customer groups for business expansion

Attained consistent yearly growth both in terms of sales & revenues, as well as developed new clients/ markets, thereby expanding the customer base

• High-energy, focused, multi-lingual professional experienced in all facets of Sales & Marketing, Business Development, Channel Management, Market Promotions, Market Share Expansion, Revenue Expansion & more

• Industry experience entails Automobiles including SCV. LCV, Commercial Vehicles, Truck & Bus Segment

• Expertise in driving the overall long and short term channel marketing strategies and initiatives; working closely with dealers/channel partners for developing agreed business development plans including lead generation activities

• Excellence in evaluating performance & monitoring distributor/ channel sales & marketing activities; managing network of channel partners across assigned territories for deeper market penetration and reach

• Currently spearheading the development of market support for sales & supervising key areas including Sales & Marketing, Dealership Management, Business Development, Team Development & Revenue Generation Willing to relocate: Anywhere

Area Manager -Sales (Senior Manager)

Ashok Leyland Ltd

September 2016 to Present

Present Area of Operation:-

Jharkhand state for LCV business of Ashok Leyland-DOST (SCV-Cargo and Passenger), Partner (LCV Trucks) and Mitr(LCV Buses).

Key Result Areas:

• Leading business planning and performance management of channel partners through a team of Areas Managers, including development and execution of joint sales plans, local area marketing, staff coaching, recruitment and hosting of constructive meetings

• Directing dealership management for sales of commercial vehicle and developing, reviewing and reporting on the business development division's strategy, ensuring the strategic objectives are well understood and executed by the team

• Driving business and ensuring sustained growth, focusing on achieving /surpassing sales targets; expanding business reach and creating new sales / leads opportunities S

WORK EXPERIENCE

• Designing, implementing and monitoring strategically focused sales plans that create advantage for both the company and business partners; allocating budgets to support channel partner programs; identifying and nurturing key solution providers for leveraging channel strategy

• Spearheading all aspects of product marketing including product enhancements, competitive analysis, market forecast & product positioning

Roles and Responsibilities-

• Responsible for LCV Business of Ashok Leyland IN Jharkhand state.

• Ensuring business volumes and Market share of LCV products.

• Incentives / Discounts/ Special Approvals of customers and bulk deals.

• ATL* BTL Spend (Marketing Budget) / Per unit retailed

• Network Expansion as per Plan: New Dealer / ATP / SW / DSC / ASC / LCO

• Monitoring sales and service performance of weak dealers & corrective actions. Manpower Gap analysis & Training. Ensuring System & Process adherence to enhance dealer performance.

• CSI & SSI

• Channel Finance and Working Capital / Credit Discipline, Team Building -Degree of cohesiveness, Team Morale, Coaching and Development of Team members

• Business Turnover of 100 Cr. per year.

• Team size of 3 TSM's and 2 off role employees.

• Reporting to Regional Manager-East.

Area Manager -Sales 2W

Bajaj Auto Ltd

November 2011 to August 2016

Deputy Manager in LCVs-Trucks and Buses

Mahindra Navistar Automotives Ltd

July 2010 to October 2011

Territory Sales Manager in SCV' and LCV's

TATA Motors Ltd

July 2008 to July 2010

Territory Manager

John Deere Equipment Pvt ltd

August 2005 to July 2008

• Expertise in implementing business strategies, identifying new markets and key people, launching new products, taking functional initiatives and managing the marketing operations independently.

• Distinction of consistently raising sales and profitability of the company in each assignment.

• Excellent team building, motivational and relationship management skills.

• Scouting, selecting and recruiting the Business associates.

• Planning, implementing and controlling marketing budget of the assigned area.

• Innovating & Implementing CRM activities

Key Responsibility areas include;

• Identify, develop and strengthen the dealer infrastructure network in the assigned territory.

• Develop and stabilize the market & improve market share.

• Conduct relationship management with key customers and strategic alliances with channel partners.

• Liasoning with Govt. Authorities for Tenders, Institutional and Corporate Sales.

• Diagnose each market, conceptualize solutions and plan corrective actions for non-performing dealers.

• Planning and budgeting of marketing strategies.

Master's in MBA,Marketing

ICFAI - Hyderabad, Telangana

August 2009 to August 2011

B.Tech in Agricultural Engineering

Jawaharlal Nehru Krishi Vishwavidyalaya - Jabalpur, Madhya Pradesh September 2001 to June 2005

BUSINESS DEVELOPMENT, SALES FORECASTING, MARKET SHARE, MARKETING, CHANNEL MANAGEMENT CORE COMPETENCIES

Sales & Marketing Market Share Expansion / Promotions Distribution/ Dealer Management Business Development Sales Forecasting & Planning Dealer Funding Channel Management Revenue Generation Team Management Area Covered-Bihar, Jharkhand, MP, Orissa and West Bengal in different OEM's of TML, MNAL, JD and AL EDUCATION

SKILLS / IT SKILLS

ADDITIONAL INFORMATION

Contact this candidate