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Business Development

Bethesda, MD
April 23, 2020

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Mission-Focused Leader Dedicated to Maximizing Bottom-Line Results

In Partnerships, Business Development, Sales & Marketing

North Bethesda, MD 20852; LinkedIn: Linda A. Gatti

NonProfit & For-Profit Business Development /Strategic Partnerships Consumer / Client Services

B2B / B2C Project Management Strategic Analysis / Federal Business Marketing

Branding / Pipeline SALESFORCE capture management Events Competitive Negotiations CONTRACTS

Highly accomplished Business Development Leader who excels at analyzing lucrative business needs, identifying multimillion-dollar growth opportunities, defining methods for capturing new customers and retaining existing clientele, and attaining leverage in competitive markets. Creativity-Driven Professional who exhibits up-to-date trends awareness with expertise in creating brand-building solutions across multiple industries.


Director – New Business Development & Corporate Partnerships

Provide strategic leadership in transforming ASAS into a resilient organization with deep, mutually beneficial partnerships that build revenue and have a positive impact on youth development. Direct and manage partner relationships by ensuring focus on growing revenue and providing service excellence to partners and foundations by establishing priorities, communicating needs and negotiating through current challenges.

2020 goal of generating 1.5 million in revenue; closed a 500K partnership with Cisco Foundation

Develop and guide ASAS in its partnership strategy and new business development work, in particular strengthening corporate and foundation relationships through active engagement with corporations including: Cisco, Hilton, Mazda, Sanofi-Aventis, Verizon, Xerox, Disney, Ernst & Young and Twitter.

LPI/Consilio 2006 – 2014 2017 – 2019

Senior Director – Business Development

Capitalized on the opportunity to lead forward-thinking new business development initiatives to continually support corporate goals and positively impact financial objectives. Established and implemented synergistic marketing and sales strategies across all facets for pipeline development, capture, cold calls and warm outreach while turning leads into sales. Consistently exceeded revenue goals while establishing strategic relationships and partnerships via competitive negotiations and contract management. Secured partners across diverse sectors through engaging presentations, as well as award-winning proposals, RFPs, and CRM.

Drove $5+ million in revenue by creating a multifaceted client base for the division.

Secured clients at law firms, corporations and Federal via RFPs, RFQs and the GSA Schedule.

Expertly interpreted industry trends and competitive intelligence to respond to marketplace changes.

NRI Resources 2014 – 2017

Director – New Business Development

Leveraged broad scope of industry knowledge toward creating, planning, and executing marketing and business development plans in key industry sectors to expand revenue opportunities while building a robust client pipeline of prospects through new business development initiatives. Managed over 50 client relationships and renewed deals with 82% of them.

Exceeded goals by over 20%, closing sales with top accounts and generated 1.6 million in revenue.

Rapidly responded to RFPs and acquired new client opportunities to add incremental revenue.

Successfully negotiated partnerships via stellar client-centric service and contractual compliance.

CTAM – Cable TV & Marketing Association 2005 – 2006

Director – Strategic Partnerships

Spearheaded results-focused design and execution of innovative brand and marketing plans to secure profitable external programming partnerships. Secured essential support from multi-industry stakeholders.

Collaborated with membership, agencies, cable programming partners, and executive committees.

Consistently drove awareness, acquisition, engagement, and equity to support the Association’s goals.

Linda A. Gatti 301-***-**** Page Two

GoodLife TV Network 1998 – 2005

Senior Manager – Affiliate Marketing Partnerships

Strategically steered development of targeted direction and execution of profit-generating branding, marketing, and sales. Continually analyzed network’s direction and growth while assessing the competitive landscape to further boost success. Expanded brand awareness and drove consumer viewership by proactively participating in special events, media buys, promotions, and website enhancements.

Generated up to 98% affiliate retention rate in a 6-year period due to key marketing retention efforts.

Expertly acquired, retained, and nurtured affiliate partnerships with Comcast and AT&T / Time Warner.

Verizon 1994 – 1998

Manager – Consumer Loyalty Partnerships Brand Council Member

Maximized bottom-line performance by creating and managing the dynamic development of a 5-year strategic partnership plan and securing national consumer loyalty partners for a bundled telephony product rollout. Project-managed and co-developed integrated communications and public relations proposition, including positioning platform and consumer value proposition to secure loyalty partnerships for high-value consumers. Negotiated, retained, and nurtured beneficial partnerships, including Staples, Best Buy, US Airways, Coca-Cola, and McDonald’s, as well as NYC-based venues such as Radio City Music Hall and the Museum of Modern Art.

Analyzed competitive intelligence and market trends to create the new Verizon brand.

Negotiated over 50 national partnerships to include as partners in the Consumer Loyalty Program.

Influenced implementation of new brand strategies and initiatives as FIOS Video Division Team Leader.

WASHINGTON, D.C. Cable Marketing Co-Op 1994

Vice President of Marketing Executive Director

Competitively negotiated a marketing budget for an integrated marketing and communications plan for nine Washington, D.C. cable systems to co-brand multi-dimensional campaign promotions and media opportunities with strategic Network Partners. Built strong partnerships with Time Warner / AT&T, Comcast, Cox Communications, Charter, HBO Networks, ABC / Disney, NBC / Universal, Viacom, FOX Networks & Showtime.

Generated $2.5-million in revenue for the Co-op marketing budget through cable network partners.

Gained 26% cable subscribers via effective promotions and advertising and improved partner ROI.

Successfully led creative special events and media coverage across a 1-year period.

NBC Sports network 1989 – 1994

Manager – Brand Marketing

Played a vital role in developing and executing rebranding and repositioning of network via analysis of quantitative and qualitative research, competitive intelligence, and sports market trends. Expertly acquired, retained, and nurtured marketing partnerships, including high-profile Capitals, Redskins, Orioles, and Wizards; ACC and Big 10 Conferences; and Miller Beer, as well as Sports Illustrated and The Washington Post.

Leveraged brand to effectively target existing subscribers and new consumers.

Increased network’s consumer Nielsen ratings and viewership by 56% in a 4-year period.

Project-managed and led creative campaigns, including advertising, promotions, and public relations.



Phillip Merrill College of Journalism, Bachelor of Science

Community Leadership

Non-Profit Board Positions & Fundraising

Suited for Change American Heart Association National Breast Cancer Coalition

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