Marketing Manager

Kimberly Schribar

780-***-**** adcxn4@r.postjobfree.com

SUMMARY OF QUALIFICATIONS

Manage and implement global marketing initiatives and programs.

Develop and execute marketing plans and budgets.

Extensive experience with online marketing – campaigns, testing, SEO, and evaluating.

Manage, create, and coordinate the design/production of marketing creatives and literature.

Plan and organize conferences, tradeshows and company events.

Extensive experience with CRM Software – SharePoint, Joomla, Constant Contact, Sales force, Basecamp, Cvent, Projector and other internal content management systems.

Experience in all social media platforms (LinkedIn, Facebook, YouTube, Twitter).

Detail-oriented team player with exceptional interpersonal and communication skills. EXPERIENCE

4iiii Innovations Inc. Cochrane, AB

Marketing and Communications Manager March 2018 - present

Develop and implement global business strategies and marketing plans for 4iiii Sport, Hawkiiii, Corporate and Obvious.

Create campaigns and strategies to take new technology to market.

Mange all local and global media relations.

Project management of company-wide initiatives.

Work closely with product development and manage creative teams

Plan and implement global events, tradeshows, and conferences.

Provide strategic recommendations for company growth and product.

Track, manage and implement all social media strategies (Facebook, twitter, Instagram, LinkedIn).

Manage and support marketing team, sales and external consultants.

Create and manage business units budgets to ensure alignment and accuracy. Verafluenti Calgary, AB

Director/Consultant Sept 2016 – Jan 2018

Develop and implement business strategies and marketing plans for clients.

Writing, editing and managing communications and marketing literature (websites, brochures, bulletins, e-newsletter, press releases).

Project manage and development of websites.

Plan and implement events, tradeshows, and conferences.

Make strategic recommendations for company growth and success.

Manage, track and implement all social media strategies (Facebook, twitter, Instagram, LinkedIn, YouTube).

Develop and maintain clients SEO and CRM systems.

Work with external creative suppliers, company stakeholders and deliver communications to client base.

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PricewaterhouseCoopers Calgary, AB

Contract Position Sept 2016 - Dec 2016

Planning, organizing and the execution of all conference and special client events.

Provide input into specific components of work/project plans (resources, budgets, execution).

Execution of regional marketing campaigns and plans.

Contributor to the planning of all aspects of event management, list management creation, presentation development and ROI metrics.

Review/edit marketing materials to ensure content produced is high quality, with consistent use of PwC guidelines.

Work closely with the design team to develop marketing material collateral such as thought leadership, event invitations and promotional materials.

Deployment of email campaigns using firms campaign management tool (projector).

Collaborate with marketing team to maintain PwC Canada website.

Process and track all statistics on marketing campaigns.

Manage the risk, independence and branding guideline processes for potential sponsors.

Contribute to the development and execution of social media campaigns using resources such as LinkedIn, Twitter, etc.

Work directly with other managers in gathering and compiling ongoing competitive intelligence and external market research.

Collect all metrics/reports on the performance of marketing campaigns and external events to necessary stakeholders.

Collaborate with all departments in building client and prospects lists.

Manage the client lists for mailing other market-facing activities using contact management system, marketing automation and Microsoft excel.

Research, source and place orders for all promotional merchandise. Centre of Excellence Edmonton, AB

Marketing Manager Mar 2009 - Apr 2013

Create and implement the integrated Marketing and Communications Plan for Edmonton Waste Management Centre of Excellence (EWMCE) based on the Strategic Business Plan.

Establish an annual reporting and evaluation process linked to EWMCE’s global marketing and communication goals/objectives, and output/outcome targets.

Collaborate with the managers of the Education, Research, Technology Development and Advisory Services programs of EWMCE to support and market their programs on a global level.

Create and/or manage the development, production, and distribution of appropriate marketing materials and promotional items as identified by the Marketing and Communications Strategy

(brochures, annual reports, fact sheets, and video, etc.)

Identify, participate in, and evaluate opportunities that support EWMCE's global marketing goals and objectives (trade shows, conferences, networking events). Kimberly Schribar continue… page 3

Manage website content, functionality, and increase website traffic (SEO).

Planning, organizing and the execution of all conferences and tradeshows.

Manage all social media platforms (Facebook, LinkedIn, Twitter).

Manage CRM Software Systems for website and content management systems (Joomla, Cvent, Basecamp and Constant Contact).

Develop appropriate strategies and procedures to ensure effective internal and external communications and sharing of information on a global level.

Develop and maintain strategic working relationships with local, regional, provincial, national and global media to promote EWMCE’s vision and objectives.

Evaluate effectiveness of information sharing systems between staff, partners, and stakeholders

(EPCOR, City of Edmonton, University of Alberta, NAIT, Alberta Innovates, AMEC).

Writing, editing and coordinating all communications and marketing literature (website, brochures, bulletins, e-newsletter, press releases).

Manage charitable group relations (Water for Life). SIRVA Canada Edmonton, AB

Marketing Manager Apr 2006 - Mar 2009

Create, implement, and manage marketing plan and initiatives for Allied and North American Van lines Canada.

Create and manage marketing budget for Allied and North America Van Lines Canada.

Plan and organize sales and agent conferences throughout Canada.

Manage and create charitable group relations and initiatives. (Children’s Wish Foundation, Canadian Breast Cancer Foundation).

Develop strategic marketing techniques and initiatives to increase brand awareness (i.e Direct mail program, bulletin board and truck advertisement).

Develop the design of all marketing materials including corporate packages, brochures, and annual reports.

Design and create quarterly e-newsletters for Allied and North American Van Lines.

Writing, editing and coordinating various print and electronic communications (internal bulletins, press releases).

Organize social committee and plan activities for all stakeholders and employee functions.

Coordinate and maintain both Allied and North American Van Lines websites and intranet. Vintacom Media Group Edmonton, AB

Marketing Coordinator Apr 2004 – Mar 2006

Coordinate with the execution of online marketing initiatives for over two million members and over a 150 partner sites.

Assist Marketing Director in implementing marketing strategies including promotions, campaigns, new features and processes, and customer retention programs.

Evaluate web site performance and provide recommendations.

Coordinate all promotional creatives with the design department.

Monitor subscription revenue, conversion rates and ancillary revenue.

Provide ongoing competitor analysis, research industry trends, understand customer behaviour, and create detailed reports.

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Test and evaluate new and existing features and processes - site quality control.

Plan and organize trade shows and company events.

Collect and analyze data.

Inform and communicate with stakeholders for upcoming campaigns and promotions.

Implement new customer care software application and provide staff training. EDUCATION

2000-2002 Digital Arts and Media Diploma

Grant MacEwan College

1994-1998 Bachelor of Arts

University of Alberta

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