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Sales Representative

Fort Lauderdale, FL
April 23, 2020

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Career Objective:

To become a vital member of a goal-driven sales team, who displays persistence and integrity while outperforming personal, regional, and company sales objectives.

Professional Experience:

Territory Business Manager

Crown Laboratories Inc. 01/2014 – 12/2019

Managed sales portfolio of Dermatology, Aesthetic and Podiatry products to Dermatologists, Aestheticians,Podiatrists, Mohs Surgeons, Nurse Practitioners, PA’s, and Pharmacists in Southeast Florida territory including Miami, Fort Lauderdale and Palm Beach

Co-promoted product to diminish fine facial wrinkles

Launched seven new prescription Dermatology and Podiatry products

Promoted Cosmoceutical, Aesthetic, Beauty and OTC line (Buy-and-Bill)

Member of Crown Strategic Planning team

Served as company representative for the American Academy of Dermatology Orlando in 2016

First to incorporate National Specialty Pharmacy program

Developed KOL who later participated with product launches

Trained New Representatives

Sales Awards:

o2016 President’s Club

o2014 President’s Club

Sales Achievements:

o2019 #1 in Nation with product portfolio which included Buy-and-Bill

o2018 #1 in Nation with product portfolio which included Buy-and-Bill

o2017 #3 in Nation with product portfolio

o2016 #1 in Nation for the month of May

o2015 #2 in Nation for Ala-Quin

o2015 #5 largest Prescriber data base

oAwarded off-cycle Salary increase for performance of all products

Rheumatologist Specialist

Horizon Pharma 01/2013 – 09/2013

Responsible for promoting launch of Rayos (Delayed Release Prednisone) to Rheumatologists

Managed sales territory (entire state of Florida) as a business to maximize sales and analyze the market dynamics to ensure territory sales goals were met

Executed strategies to protect business generated in a branded generic selling environment

Established and managed high quality, consultative customer relationships by maintaining knowledge of relevant disease state and clinical data, mastering brand sales messaging, and executing planned medical educational programs

Developed KOL who is now on speaker Bureau and conducted Dinner programs

Sales Achievements:

oHighest call volume in the Division; resulted in 400% growth of Rayos

Medical Device Sales Consultant

Aerocrine 06/2012 – 12/2012

Promoted and sold to allergists, pulmonologists and hospitals/pulmonary function testing labs

Managed large territory in order to grow customer’s business

Provided quality consultative services and provided resources to fit customer needs while coordinating and integrating outside alliances

Conducted in-service training for physicians and staff

Represented company at numerous trade shows

Sales Achievements:

oFirst to sell device from training class

oUsed personal reference to sell to largest Allergist group in South Florida

Specialty Dermatology Sales Representative

Leo Pharma Inc. 01/2011 – 06/2012

Responsible for the development and management of business relationships with targeted dermatologist, general practitioners and other healthcare providers, focusing on the promotion of Taclonex for body and scalp psoriasis in Miami/Fort Lauderdale/Hollywood territory

Implemented sales and marketing programs to support corporate objectives

Responsible for local and regional KOL development for educational speaking programs

Served as Company Representative at various Dermatology conferences and trade events

Identified, tracked and notified the corporate office of the Pharmacy issues with NDC numbers as well being part of the solution

Selected to assist with the launch of SFA Veeva system rollout at the Global level reporting to Headquarters in Denmark

Sales Awards:

oLeo Recognition Award for customer focus

Sales Achievements:

oDistrict Leader

Specialty Sales Representative

Cornerstone Therapeutics/Critical Therapeutics 02/2007- 12/2010

Responsible for the sales of a specialty asthma medication along with two antibiotics to 190 targeted physicians in the Miami, Fort Lauderdale, West Palm Beach, Jupiter and Stuart territories

Developed relationships with Allergists, ENTs, Pulmonologists and Primary Care Physicians, utilizing a consultative selling approach, resulting in rapid growth in a newly created territory

Served as company representative for Asthma and Allergy conventions

Sales Awards:

o2010 President’s Club

oSales Excellence Award

o#1 in Nation for new prescriber growth

oWinner of Zyflo CR “Race to Rewards I” percent to baseline

oWinner of Zyflo CR “Race to Rewards II” for growth

Sales Achievements:

o# 3 in Nation for current portfolio

o# 3 in Nation for launch of Zyflo CR

o# 1 in Nation for most targeted physicians sampled

Specialty Sales Representative

Connetics/PediaMed 04/2005 – 12/2006

Specialty representative, with dermatology and pediatric product focus.

Experienced in antibiotics including Zymar, Ophthalmic Gatifloxacin, and Fluoroquinolone

Responsible for launch of Verdeso (Eczema)

Promoted Olux, Luxiq, Evoclin and Tazorac

Sales Awards:

o2005 President’s Club

o2005 Rookie of the Year

Sales Achievements:

oRanked #1 Nationally for Zymar, #1 for Clarinex, #2 for Verdeso, #3 for Luxiq

o #4 for Evoclin

oTop ten percent for Zymar and Tazorac

Pharmaceutical Sales Representative

ANDRX Laboratories 05/2001 – 04/2005

Responsible for pharmaceutical sales and launch of two new products, Altoprev (Cholesterol) and Fortamet (Diabetes)

Promoted a product mix consisting of prenatal vitamins, narcotics, and allergy medications, including various antihistamines and decongestants

Established a new territory and developed new relationships with pharmacies and physicians, including Allergists, ENTs, Pulmonologists, Cardiologists, Endocrinologists, Family practice, Internal medicine, Pediatricians, and OB/GYN practitioners

Trained and mentored new representatives

Sales Awards:

oRanked #2 nationally (out of 450) for sales of prenatal vitamin. Ranked #5 nationally in 2002

Sales Achievement:

oWinner of Embrex challenge


Florida Atlantic University 1992

Bachelor of Arts Degree, Criminal Justice

Broward College 1989

Associate of Arts Degree, Business Administration


Bilingual – Fluent and proficient in Spanish and English

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