Career Objective:
To become a vital member of a goal-driven sales team, who displays persistence and integrity while outperforming personal, regional, and company sales objectives.
Professional Experience:
Territory Business Manager
Crown Laboratories Inc. 01/2014 – 12/2019
Managed sales portfolio of Dermatology, Aesthetic and Podiatry products to Dermatologists, Aestheticians,Podiatrists, Mohs Surgeons, Nurse Practitioners, PA’s, and Pharmacists in Southeast Florida territory including Miami, Fort Lauderdale and Palm Beach
Co-promoted product to diminish fine facial wrinkles
Launched seven new prescription Dermatology and Podiatry products
Promoted Cosmoceutical, Aesthetic, Beauty and OTC line (Buy-and-Bill)
Member of Crown Strategic Planning team
Served as company representative for the American Academy of Dermatology Orlando in 2016
First to incorporate National Specialty Pharmacy program
Developed KOL who later participated with product launches
Trained New Representatives
Sales Awards:
o2016 President’s Club
o2014 President’s Club
Sales Achievements:
o2019 #1 in Nation with product portfolio which included Buy-and-Bill
o2018 #1 in Nation with product portfolio which included Buy-and-Bill
o2017 #3 in Nation with product portfolio
o2016 #1 in Nation for the month of May
o2015 #2 in Nation for Ala-Quin
o2015 #5 largest Prescriber data base
oAwarded off-cycle Salary increase for performance of all products
Rheumatologist Specialist
Horizon Pharma 01/2013 – 09/2013
Responsible for promoting launch of Rayos (Delayed Release Prednisone) to Rheumatologists
Managed sales territory (entire state of Florida) as a business to maximize sales and analyze the market dynamics to ensure territory sales goals were met
Executed strategies to protect business generated in a branded generic selling environment
Established and managed high quality, consultative customer relationships by maintaining knowledge of relevant disease state and clinical data, mastering brand sales messaging, and executing planned medical educational programs
Developed KOL who is now on speaker Bureau and conducted Dinner programs
Sales Achievements:
oHighest call volume in the Division; resulted in 400% growth of Rayos
Medical Device Sales Consultant
Aerocrine 06/2012 – 12/2012
Promoted and sold to allergists, pulmonologists and hospitals/pulmonary function testing labs
Managed large territory in order to grow customer’s business
Provided quality consultative services and provided resources to fit customer needs while coordinating and integrating outside alliances
Conducted in-service training for physicians and staff
Represented company at numerous trade shows
Sales Achievements:
oFirst to sell device from training class
oUsed personal reference to sell to largest Allergist group in South Florida
Specialty Dermatology Sales Representative
Leo Pharma Inc. 01/2011 – 06/2012
Responsible for the development and management of business relationships with targeted dermatologist, general practitioners and other healthcare providers, focusing on the promotion of Taclonex for body and scalp psoriasis in Miami/Fort Lauderdale/Hollywood territory
Implemented sales and marketing programs to support corporate objectives
Responsible for local and regional KOL development for educational speaking programs
Served as Company Representative at various Dermatology conferences and trade events
Identified, tracked and notified the corporate office of the Pharmacy issues with NDC numbers as well being part of the solution
Selected to assist with the launch of SFA Veeva system rollout at the Global level reporting to Headquarters in Denmark
Sales Awards:
oLeo Recognition Award for customer focus
Sales Achievements:
oDistrict Leader
Specialty Sales Representative
Cornerstone Therapeutics/Critical Therapeutics 02/2007- 12/2010
Responsible for the sales of a specialty asthma medication along with two antibiotics to 190 targeted physicians in the Miami, Fort Lauderdale, West Palm Beach, Jupiter and Stuart territories
Developed relationships with Allergists, ENTs, Pulmonologists and Primary Care Physicians, utilizing a consultative selling approach, resulting in rapid growth in a newly created territory
Served as company representative for Asthma and Allergy conventions
Sales Awards:
o2010 President’s Club
oSales Excellence Award
o#1 in Nation for new prescriber growth
oWinner of Zyflo CR “Race to Rewards I” percent to baseline
oWinner of Zyflo CR “Race to Rewards II” for growth
Sales Achievements:
o# 3 in Nation for current portfolio
o# 3 in Nation for launch of Zyflo CR
o# 1 in Nation for most targeted physicians sampled
Specialty Sales Representative
Connetics/PediaMed 04/2005 – 12/2006
Specialty representative, with dermatology and pediatric product focus.
Experienced in antibiotics including Zymar, Ophthalmic Gatifloxacin, and Fluoroquinolone
Responsible for launch of Verdeso (Eczema)
Promoted Olux, Luxiq, Evoclin and Tazorac
Sales Awards:
o2005 President’s Club
o2005 Rookie of the Year
Sales Achievements:
oRanked #1 Nationally for Zymar, #1 for Clarinex, #2 for Verdeso, #3 for Luxiq
o #4 for Evoclin
oTop ten percent for Zymar and Tazorac
Pharmaceutical Sales Representative
ANDRX Laboratories 05/2001 – 04/2005
Responsible for pharmaceutical sales and launch of two new products, Altoprev (Cholesterol) and Fortamet (Diabetes)
Promoted a product mix consisting of prenatal vitamins, narcotics, and allergy medications, including various antihistamines and decongestants
Established a new territory and developed new relationships with pharmacies and physicians, including Allergists, ENTs, Pulmonologists, Cardiologists, Endocrinologists, Family practice, Internal medicine, Pediatricians, and OB/GYN practitioners
Trained and mentored new representatives
Sales Awards:
oRanked #2 nationally (out of 450) for sales of prenatal vitamin. Ranked #5 nationally in 2002
Sales Achievement:
oWinner of Embrex challenge
Education:
Florida Atlantic University 1992
Bachelor of Arts Degree, Criminal Justice
Broward College 1989
Associate of Arts Degree, Business Administration
Languages:
Bilingual – Fluent and proficient in Spanish and English