John C. Bengtson

**** **** ******** **** #****

Phoenix, AZ 85032

Cell: 503-***-****

adcx57@r.postjobfree.com

Skills & Technical Exposure: WordPress, Visual Composer, Microsoft Office, Spin Rewriter, Launchpad, Syndwire, Social Profit Machine, Social Promotion Engine, Gimp 2.8, Web Design, Mobile Web Development, SEO (Yoast SEO, SEM Rush, Majestic SEO, AHREFS, SpyFu), Google Analytics, Google Search Console, Google My Business Listings, Social Media Management, Wrike Project Management Tool, Raven Tools, Salesforce, Sharepoint, Google Adwords Certified, Google Analytics Certified, Project Management Bootcamp

EXPERIENCE

Gannett (09/2017-Present)

Phoenix, AZ

Senior SEO Analyst

• Keyword research, competitive local business analysis, content optimization and creation, long form content creation, meta creation (titles and descriptions), internal and external link development, schema creation, back linking, other SEO related activities.

• Creation of monthly reports through Raven on website in monitoring year over year, 6 month over 6 month and quarterly statistics, site traffic trends, and effectiveness of site optimization through Google Analytics, Google Search Console and Google My Business.

• Update metas through meta reconfiguration with H1s and H2s via Wordpress or Client’s CMS directly.

• Creating new and refreshing of content for content optimization on websites.

• Troubleshoot websites and testing for speed performance and optimization.

• Reconfiguration of Alt tag titles and descriptions for images.

• Responsible for Web Development back end work for website reconfiguration of placement of embedded videos and content.

• Responsible for high value custom client accounts needing SEO work.

• Keep up to date on the latest SEO best practices, strategies and techniques for websites.

• Proactively provide strategic recommendations applicable to clients’ business models, expectations, and goals with websites.

• Build rapport with clients’ representatives (Salespeople and Marketing Experts) through routine and scheduled interactions, internal and external. Working with DPMs (Digital Presence Manager) on client websites when work needed to be done.

• Utilize Sales force with clients for emails and internal employees with Sales force cases for getting needed work done.

• Utilize Wrike Project Management program for tasks to be completed on client websites.

• Google My Business Management for Client websites.

GOe3 (10/2016 - 4/2017)

Scottsdale, AZ

Digital Marketing/SEO Analyst

• Managed social media marketing of websites on social media platforms.

• Managed content for news posts and picture display for maximum organic reach on Facebook.

• Wrote blog articles for Sedona Explorer Internet Directory and Plymouth Patriot Post website.

• Helped manage e-commerce Red Tag retail line of products.

• Utilized Spin Rewriter and Gimp 2.8 for articles and product pictures used in blogs and e-commerce websites.

• Used keywords for individual articles and blog posts submitted to WordPress websites and content for social media platforms.

• Applied SEM Rush and Majestic SEO tools for finding best keywords for blog articles and news posts.

• Managed content posting with Yoast SEO on WordPress.

• Published Launchpad for e-commerce/blog to backup websites, tokenize and deploy cloned websites.

• Used Syndwire to auto-submit e-commerce content to all leading social communities.

• Engaged Social Profit Machine and Promotion Engine to create a greater organic reach of individual users on social media platforms.

• Google My Business Listing Management for websites that we advertised.

Gruber Companies (5/2015 - 5/2016)

Phoenix, AZ

Digital Marketing/SEO Analyst

• Managed SEO for Gruber Power and Communications websites. SEO maximization of visitors to website divisions by ensuring sites appear high on the list of results returned by search engines. Incorporating selective keyword manually into title tags, meta descriptions, heading tags.

• Utilized Drupal as a front end/back end platform to submit keywords, meta tags and descriptions on specific product pages on Gruber product websites.

• Supervised and managed internet marketing promotion of websites. Content Management and product pictures on social media platforms increasing visibility in search engine results.

• Developed Market Strategies manually through Google Analytics on which products/services were being looked at through company websites.

• Accountable for paid and organic keyword results. Created reports on organic and paid search results on websites.

• Ensured website bounce rate was kept to a minimum. Worked to ensure visitor sessions continued to grow and expand, monitored demographics, types of technology used to access websites (cell, tablet, desktop), and acquisition traffic.

• Researched competitors on specific products/services across the internet spectrum to find competitor keywords being used in relation to company products/services.

• Used keyword tool SpyFu and SEMRush to research competitors keywords to use for our products for greater reach.

• Supervised Google Adword campaigns planning budget Pay Per Click (PPC) budgets. Created automated bid strategy and automated rule to be found between the 2nd and 4th link on first page of Google paid keywords.

• Created manual maximum default PPC bids dependent on keyword type. Created Ad Extensions to be displayed in Google Ads to be shown online.

• Managed paid search through PPC listings and advertisements.

• Managed and created graphic design ads for social media platforms. Utilized Gimp open source graphic design tool and also Canva.com for quick creation of ads to be displayed on company websites and social media communities.

• Posted content and pictures on social media communities of products and services which included Facebook, Twitter, LinkedIn and Google +.

• Recognized as Gruber Companies Employee of the Month for September 2015. Doubled sales with websites. Saved Gruber Companies 7K monthly on Google Adwords.

• Google My Business Listing Management utilized for Gruber websites.

Comstock Mobile Web (8/2011 - 11/2014)

Hillsboro, OR

Mobile Web Design/Digital Marketing

• Assisting start-up and small companies with corporate needs including standard web design, search engine optimization (SEO), social media management and graphic design.

• Knowledge of HTML 5.

• Creation of graphic designed company logos and cover banners for Facebook, Twitter, LinkedIn and other social media communities. Gimp 2.8 was utilized for graphic design.

• Creation of standard and mobile websites made with Kompozer, Dreamweaver, Microsoft SharePoint Designer, and Microsoft Expression Web 4.

• Creation of social media page platforms including Facebook, Twitter, Google + and Linked In.

• Creating e-commerce pages for both desktop and mobile websites for services and products.

• Email marketing and technical consultation.

• B2B business sales calls. 30 calls per day advertising services. Did tech support for clients that needed help on their websites.

• Taught individual small business clients social media curation and post engagement for their business and importance of social media for their business.

Khavari for Miami-Dade County Mayor (8/2010 - 5/2011)

Miami, FL

Campaign Consultant

• Campaign consultant for Dr. Farid Khavari candidate for Miami-Dade County mayor.

• Researched and identified protocol(s) for county law processes, including legal and financial election department compliance.

• Extensive research of county voting demographics.

• Recruited and organized volunteers and assigned volunteers to positions for staffing.

• Built coalitions among stakeholder groups within the county for support including, unions, county ethnic groups, and other stakeholder groups for support, endorsements and financial donations.

• Assisted in creation of campaign website and creation of social media platforms for management of campaign.

• Made to 50 calls per day to solicit donations to campaign and assigning staff for calling for donations.

• Taught volunteers the importance of phone calling to perspective voters the importance of letting individual voters know who the candidate was and what his campaign platform consisted of.

• Taught volunteers how to ask for campaign contributions to the campaign.

• Created scripts for volunteers to use when calling individual voters.

City of Tualatin (8/2008 - 4/2009)

Tualatin, OR

Assistant Planner

• Assisted Senior Planner and Community Development Director to analyze current and past architectural review staff reports and inputting information into access database.

• Researched and analyzed urban land inventories within city suitable for increased economic growth and activity, considering the health of the current economic base of urban land inventories within the urban growth boundary (UGB) of the city in compliance of Oregon's Goal 9 rule.

• Analyzed city's economic patterns, strengths, and deficiencies as they relate to state trends and researching economic development opportunities for the city.

• Researched acceptable street trees for city plan amendment suitable for city's public lands.

Education

Bachelors of Science History-Political Science/Portland State University

Masters of Science Urban & Environmental Planning/ Arizona State University

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