Rolando M. Soberon-Pi

Graphic & Digital Designer

About:

Rolando Miguel Soberón-Pi is a branding specialist, conceptual strategist and accomplished graphic designer from San Juan, Puerto Rico who currently resides in the town of Norwood, Massachusetts. He graduated with a Bachelor Degree in Marketing & Communication Design from The Inter American University of Puerto Rico and continued studies in Graphic & Web Design from Boston University Center of Digital Arts in Waltham, MA. With 10 years in graphic, visual and production design experience, Rolando had the great opportunity to work on a variety of projects with agencies, clients, nonprofits and corporations from start to full completion. He enjoys designing thoughtful and effective identities and creative projects that aim to strike the balance between classic and contemporary design.

Rolando is an ambitious creative with a strong vision and distinctive eye for style. In his work he’s concept driven, takes an active role in his design community and his demonstrated commitment to his clients makes him easy to work with. A positive impact is his main priority, seen through his energy, enthusiasm and inspiration. Rolando’s passion is obvious in everything he does.

Rolando works together closely with multiple businesses locally and globally to develop distinctive, upscale brands by offering thorough design process and thinking that is as mindful as it is attractive. His aim is to drive brands to develop to their full potential and their potential for success.

Experience:

Graphic & Production Designer

The Rashi School - Dedham, MA

07/2019 - 11/2019

Worked freelance designing magazine ads, flyers, posters, brochures and social media posts for different school activities and marketing campaigns. Designed a viewbook and different printed materials for the school annual Open House celebration for the month of November. Designed and

front-end developed a web page about the school's social justice mission inside their main updated website: www.rashi.org

Production Design Specialist & Web Designer

Benchmark Senior Living - Waltham, MA

02/2019 - 05/2019

Worked on the wireframing, concept, design and development of Benchmark Senior Living Open Conversations web blog based on the company brand guidelines. Worked on logos, flyers, different types of printed media and Powerpoint presentations.

Graphic & Production Designer

Thermo Fisher Scientific - Waltham, MA

01/2018 - 12/2018

Worked on different projects for the Global Marketing department including the creation and design of the corporate Annual Report for 2017, executing brand guidelines, print materials, stationary, logos and icons.

Freelance Art Director / Graphic Designer

Alere / Abbott Laboratories - Waltham, MA

05/2017 - 11/2017

Worked freelance for a 6-month on their creative and marketing team for the design and development of Alere Global Marketing Services website, Alere i and Knowing Now Matters campaign. In addition also creating visual assets, imagery, brochures, presentation folders, sale sheets, web banners.

Graphic & Production Designer

Livenation / House of Blues - Houston (Remote)

12/2015 - 05/2017

Worked with the Foundation Room Nightclub art, creative and marketing departments on projects to design different print and digital materials like posters, flyers, cards, e-mails, social media posts and web banners.

Freelance Graphic & Visual Designer Services

Ongoing -

Art Direction / Brand Image / Digital Design / Editorial Design / Graphic Design / Print Design / Packaging Design / Secondary Design Assets / Style Guide / UI Design / Web Design

Education:

Graphic & Web Design / Development

Boston University - Center of Digital Image Arts - Waltham, MA

Technical Diploma

Communications & Graphic Design

Inter American University of Puerto Rico - San Juan, PR USA

Bachelor Degree in Marketing & Communications

Skills:

Adobe Photoshop / Adobe InDesign / Adobe Illustrator / Adobe XD / Adobe After Effects / Sketch / HTML5, CSS3 / CMS / Javascript

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