RITIKA MEHROTRA

PRODUCT MANAGEMENT

Toronto, ON, +1-647-***-****

adcx1v@r.postjobfree.com • linkedin.com/in/ritika-mehrotra-b07ba6b6 3 years of rich experience of Product Management with a demonstrated history of working in food and beverage industry. Skilled in Marketing, New Product Development, Business Development and Pricing Strategy. Strong marketing professional with a Master of Business Administration (M.B.A.) specialized in Sales and Marketing Operations.

Doehler India, Pune Jan 2nd 2018 – Jan 10

th

2020

Product Management Executive- BU (Flavors, Colors, Health & Nutrition) Key Responsibility Areas:

Product Management

• Implementation of innovative, competitive and economically sustainable product line and portfolio strategy for designated product groups (Flavors, Colors, Health & Nutrition)

• Pricing Analysis and Pricing Strategy- Improvement of the profit situation and market penetration in coordination with Sales

• Gap Analysis- Analyzed the gaps and loopholes in the business by studying the data and took corrective action to increase the business performance.

• Sales automation- Promoted Natural Colors to Sales and customers by working with the Development and Application Team of all segments, which resulted in 9% growth in the Net sales of the company in the year 2019.

• New Product Development- worked on the culinary category under Tastecraft (Brand of Doehler) by doing market research, consumer analysis, competitor analysis and Pricing analysis.

• Played an important role in revenue generation and business growth by identifying new businesses and potential customers.

• Assisted the top management in strategic decision making by conducting various analysis and presenting my findings and interpretations.

Marketing

• Designed Price Catalogue to facilitate Sales.

• Coordinated Innovative Strategies to accomplish objectives and boost long -term profitability.

• Sales & Marketing Collaterals- Designed Marketing materials like flavor kits, product brochures, flyers, teasers and other printed visual aid for external communication to customer’s.

• New Concept Presentation- Conducted market study through research report and accordingly presented new concepts to sales/customers.

• Co-ordination of Trade Shows, fairs and seminars. Doehler India, Pune Jan 2nd 2017 – Dec 31st 2017

Management Trainee- Product Management- BU (FCHN)

• Portfolio Management of Flavors (Natural, Nature Identical, Artificial)

• Commercialization and Pricing- Maintained a Price list of our Flavors for the Distribution and Key Account market by reviewing the competition prices.

• Development of product range by analyzing the demands and trends in the market and by working closely with Creation Team, Sales (Area Heads, Key Account Managers) and R&D.

• Product Recommendation to Sales

• Intra-category Product Development.

• Sensory Evaluation of different products to measure and analyze the loopholes and to suggest alternate options to improve the overall product profile.

• Natural color business grew by substantial rate which increased the profitability of the business.

• Many high potential projects were listed and won.

• Developed strategies to ensure revenue generation and minimize business loss.

• Assisted the top management in decision making.

ACHIEVEMENTS IN THE ROLE

WORK EXPERIENCE

EDUCATION

People First, Mumbai May 1

st

2016- June 30

th

2016

Summer Intern

New Product Development:

• Conducted Primary and Secondary Research for the development of new education Portal “TRUEtest”

• The study included-

- to connect with top corporate leaders and invite them to our new portal

- to know the views of the college students and working professionals regarding online education.

- to identify no. of corporate sectors in 30 cities

- No. of jobs provided by the top industries in the last 1 year.

- Identify top 18 industries and 15 companies in each industry.

• Various statistical tools were used for data analysis.

• SAP ERP

• MS- Office, MS- Excel, MS- Power Point

• Statistical tools- cross tabulation in spss, chi square in spss.

• Pricing Analysis & Pricing Strategy

• Project Management

• Successful working in a team environment as well as independently taking project ahead, if necessary

• The ability to perform even under pressure and deliver quality results Sri Balaji Society, Pune

Master of Business Administration- Sales & Marketing RDVV, Jabalpur

2015-2017

2011-2014

Bachelor of Commerce- Economics.

CERTIFICATIONS

Digital Marketing

Udemy

Tally-9.0

2019

2012

SKILLS

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