Market analytics/research, product/process management
Resume:
Whitney Devenny-Zuleski
West Chester, Pennsylvania 19380
484-***-**** (Mobile); 484-***-**** (Home)
adcwy4@r.postjobfree.com
Career Profile
Passionate professional with an unparalleled track record in the pharmaceutical industry.
Positions in accounting and medical affairs proved excellent background for positions of increasing responsibility in Market Research, Sales, Marketing, Pricing, and Contracting.
Exceptional aptitude, acumen, analytical skills, and attention to detail.
Proven ability to manage multiple priorities and communicate with all levels of management.
Special achievements and recognition include: 1993 Market Analysis V.I.P. of the Year; 1999 President’s Award of Excellence; 2001 Art Director’s Club Silver Award for Design of SYNVISC® Knee Model; 2004 Instant Recognition for adapting SYNVISC® pricing to the rapidly-evolving Medicare reimbursement environment; 2005 Instant Recognition for quality and leadership in developing pricing presentations for Board of Directors
Volunteer Profile
While spending time raising my children, I have maintained active engagement in the following areas:
East Bradford Elementary School (EBE) Parent-Teacher Organization (PTO) Vice President, 2013-14 and Co-president, 2014-15 and 2017-18
EBE 5th Grade Class Co-chair, 2018-19
EBE Yearbook Chairperson and Editor, 2014-19
EBE Variety Show Executive Committee, 2015-present
Girl Scout Leader (2 troops), 2012-present
Cub Scout Leader, 2014-17
STRIDE (boys’ running club sponsored by YMCA) Coach, 2016-19
EBE Author Visit Chairperson, 2018-19
Science Explorers Teacher, 2015-17
EBE and Peirce Middle School Spirit Wear Co-chair, 2017-present
West Chester United Soccer Age Group Commissioner, 2013-14
Notable accomplishments include: Collaborating with East Bradford Elementary (EBE) and West Chester Area School District (WCASD) administrators to redefine EBE’s Outdoor Experience Program to preserve the overnight component in the face of changing district policies; Breaking the record for fundraising in support of EBE’s 5th grade class in 2019; Partnering with Children’s Book World to coordinate author visits/programming at substantial cost savings to PTO; working with the local YMCA and school administrators to bring a chapter of STRIDE to EBE; Reinventing the EBE yearbook to capture more student activity/doubling its size; Evaluating after-school programming and bringing Science Explorers to EBE in 2015.
Work Experience
Wyeth Pharmaceuticals, Collegeville, Pennsylvania, 1991 – 2008
Associate Director, Contracting, March 2007 – April 2008
Director, U.S. Pricing and Business Analysis, January 2006 – March 2007
Associate Director, Global Pricing and Reimbursement, 2005
Consulted with commercial and clinical teams at headquarters and in affiliates to ensure clinical plans align with price and reimbursement/pharmacoeconomic hurdles
Analyzed profitabilty of pricing scenarios for products in development
Reviewed profitability of participation in state-sponsored programs, including Patient Assistance Programs and Medicaid
Evaluated impact of environmental factors on pricing and reimbursement
Coordinated marketing research initiatives in support of pricing and reimbursement decisions
Supported corporate initiative to embed price and reimbursement/4th hurdle requirements into global product launch optimization processes
Supervised Pricing and Contracting Analysts
Product Manager II, Musculoskeletal Marketing, 2002 – 2004
Responsibilities expanded in fall 2003 to include global marketing support: working with Affiliates to formalize forecasts and brand plans and to ensure compliance with all contractual obligations with Genzyme BioSurgery
As part of SYNVISC Brand Team, Responsible for monitoring reimbursement and competitive activities, as well as monitoring overall convention plan and coordinating tactical planning process among all agencies and extended team
Mentored “District Manager in Residence,” who completed several projects supporting reimbursement initiatives and training
Managed 17 Brands (Portfolio Products) that collectively generated over $350 million in annual revenues; functions included labeling, forecasting / inventory management, market analysis, business development, customer service, and communications
District Manager, Women’s Healthcare Sales, 2001 – 2002
Managed eight representatives on two teams: Wyeth and Ayerst
Wyeth Team National Ranking grew from 86 out of 86 in April 2001 to 14 out of 86 in March 2002
Ayerst Team National Ranking Climbed From 72 out of 86 in April 2001 to 6 out of 86 in March 2002
Peer-selected as “Area 62 Leadership Team Player of the Year”
Trained three new representatives, two of whom were new to the industry
Created Sample Inventory Management and Promotional Materials Resource Tools
Proactively Arranged and Participated in Full-Day Preceptorship with Ob/Gyn
Product Manager, Therapeutics Marketing, 1999 – 2001
Associate Product Manager, Therapeutics Marketing, 1998 – 1999
Marketing Associate, Therapeutics Marketing, 1997 – 1998
Contributed to the strategic and tactical direction of the effexor franchise, one of the fastest growing franchises in the $10 billion antidepressant market
Peer evaluation of my collaboration skills: top 10% of multi-industry benchmarks
Developed sales training materials
Coordinated special sales force compensation programs
Created and presented marketing plan to all levels of management
Forecasted sample requirements and managed distribution plan
Strategic Planning Analyst, Wyeth-Lederle Vaccines and Pediatrics, 1996 - 1997
Senior Market Research Analyst, SmithKline Beecham Pharmaceuticals, 1996
Senior Market Planning Analyst, Business Planning, 1995 – 1996
Senior Technical Analyst, Business Planning, 1995
Market Planning Analyst, Business Planning, 1994 – 1995
Market Information Specialist, Market Analysis, 1993 – 1994
Analyzed secondary data trends to understand brand and market dynamics
Designed primary research studies
Worked with quantitative models to predict future behaviors
Developed pre- and post-launch product optimization and performance monitors
Worked with marketing teams to shape strategies and tactics
Drug Information Coordinator, Medical Affairs, 1992 – 1993
Attended pharmacology course at villanova university school of nursing
Trained extensively on wyeth product portfolio
Directly responded to inquiries from healthcare providers and consumers
Drafted written medical correspondence to commonly-posed questions
Clerk Senior, Price Audit and Control, Administrative Accounting, 1991 - 1992
Education
Duke University, Durham, North Carolina, 1986 - 1990
Bachelor of Arts Degrees in Economics and French
Senior Thesis Applied Schumpeterian Economic Concepts to the Pharmaceutical Industry
Philadelphia College of Pharmacy and Science, Philadelphia, Pennsylvania, 1997
Graduate Coursework in Biomedical Writing
Villanova University, Villanova, Pennsylvania, 1985-86, 1992-93, 1995-96
Pre- and Post-Graduate Courses in Calculus, Statistics, Differential Equations, Pharmacology, and Business Law
University of Pennsylvania, Philadelphia, Pennsylvania, 1991 - 1992
Post-Baccalaureate Pre-Health Program Coursework
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