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Sales Account Executive

Toronto, ON, Canada
April 21, 2020

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Coherent Path leverages AI predictive analytics to help top 100 retailers understand and

connect with their customers. 1:1 personalization at-scale in the email channel, then ecommerce and display. Benefit is improved loyalty and greater customer lifetime value. Challenge retailer’s status quo with insights and storytelling, and lead conversations to help them see value, concluding with $600k - $1M ARR deals. Selling across LOB teams, IT, CMO consulting on achieving speed to revenue lift; 9-18 month buy cycles.

Seized a rare opportunity to be first feet on the ground and help build internal processes and the approach in our go-to-market messaging to Fortune 1000

Quickly established target accounts and go-to-market plan leveraging local market field marketing, social selling and content marketing strategies, building trust

Connected with 1,000+ new ICPs in initial 6 months, pragmatically generating $15M+ in new pipeline with key accounts like Home Depot, HBC, Lowes, Canadian Tire, Bloomingdale’s, TJX, Loblaws, GAP, Best Buy, Roots

Upsell existing house accounts across suite of analytics, generating lift in ARR of 1.2M in initial 6 months with AutoTrader and Staples Canada

Sold 2.4M in ARR in 2019 vs. 1.75M ARR quota – 137% to plan

For 2020 fiscal – moved retailers TJX, Home Depot, Belk, Ascena into pilots, and in serious discussion with Wal-Mart USA

My curious nature, a strong

desire to build, blended with a

desire to learn new things is

what fuels me. I launched four

of my own start-ups as early as

age 13, learning valuable

lessons in each new venture as I

honed my skills.

In my 30’s I transitioned from

entrepreneur to consultant,

and ultimately found my

passion was in selling strategic

and consultative software

solutions where I quenched my

thirst to learn about a buyer’s

most difficult problems. I

would then lead with insights

and challenge the way they

think about their own business

with storytelling and business

proof. Finally, I would become

highly prescriptive in my

solution and orchestrate great

deals with large buying groups

– from managers to C-level at

Fortune 1000. Solutions come

from collaboration with my

internal teams, which I love to


Tackled dozens of different

industries without pause,

learning new, emerging

technologies at each turn. At

heart I am a new business

hunter with “first feet on the

ground’ experience, shaping

go-to-market strategy.

Carried 2M+ quotas; thought-

leader; humble; consistent top

performer; proven ability to

win new logos; CEO of my own

territory; sell strategic

outcomes. #ThinkBig #CX



11-2017 - CURRENT

Sales for Life modernizes sales & marketing practices by enabling transformation from analog to digital, through delivery of sales training, speaking engagements, leadership workshops, and marketing training in the world of modern, social and digital selling. Selling into enterprise accounts in the Tech, Telco, Financial Services markets. Land and expand model with pilots of >$150k, future phases of $250k+. Selling into VP and C-level Sales/Marketing and Finance leaders. Complex, consultative value selling approach, supporting budget creation for projects.

Sold 4 of the 5 largest accounts: Vonage, Dassault Systèmes, Rockwell Automation, and LanguageLine

Top rep in 15/16 and sold 118% to plan in 2016-2017 full year vs. 2M quota

Responsible for building sales methodology, CRM process, buyer’s journey, collateral

Mentored SDR team members, helping them overachieve

Developed partner network, accelerating SQL creation

Built out major network of brand advocates through content marketing initiatives SR ACCOUNT EXECUTIVE @ SALES FOR LIFE

01-2016 - 11-2017




Epicor provides a fully embedded ERP solution aimed at mid-market manufacturers in fields like industrial machinery, services, and automotive. Software includes finance, production, supply chain, shop floor, CRM, field service, and engineering. Worked with executive-level project teams from organizations between $100-500M in revenue, signing business of $250 – 500k ARR.

2013: Inherited underdeveloped Western Canada territory, made club 117% to plan

2014: Closed 105% of plan; big strides with referral network

2015: Top Canadian Rep with 121% to 1M quota


12-2011 – 12-2015

DSI supports manufacturers, distributors and other industries through their mobile enterprise application platform, helping companies lift productivity through integration to their ERP.

Collaborating with strategic partners and clients to develop high return and low-cost mobile, automated data collection and labeling solutions. Focused on engaging companies with $400M-4B in sales. Sold to C-level in IT, finance, supply chain.

Closed 210k+ in first 3 months from newly built opportunities

Built net new viable pipeline of 2.4M in first 4 months

Finished Q4-2010 with 149% of software quota


06-2010 - 12-2011

Jason is a gifted and talented

sales rep that is smarter than your

average bear. His strategic approach

to our enterprise retail accounts is

tremendously successful with key

accounts that have changed our

company’s trajectory.

James Glover, CEO

Coherent Path

I had the good fortune of

working with Jason for 3 years.

Jason proved to be an excellent

sales rep… acts with a high degree

of focus. He delivers results and

shows leadership and creativity. I

would recommend Jason for any

sales role in the future.

Doug Churchill, VP Sales

Epicor Software Corp.



Jason is the strategic sales

equivalent to a 5-tool baseball

player. Strategic approach, flawless

tactical execution, results

orientation, on-target messaging

and communication skills, plus

superior presentation skills. With

his confidence, drive, and an

unparalleled positive mental

attitude he is in the superstar


Jennifer Curran, VP Sales

Data Systems International JASON WHYTE


Blue Link provides wholesale distributors an ERP software to run their entire operations. Converting first meetings to half-day consultation engagements, producing formal findings documents, getting buy-in from client on quantifiable goals, then presenting proof of concept demo to close. Complex average sales cycles of 4-10 months.

Closed first deal in 4 months – quickest by new rep

Established new sales methodology and go-to-market plan ACCOUNT EXECUTIVE @ BLUE LINK SOFTWARE

08-2009 - 06-2010

NetSuite provides a suite of customer relationship management (“CRM”), enterprise resource planning (“ERP”), and ecommerce software in one powerful application. Avg cycles of 4-10 months, working with C-level executives and large committees, deal sizes of $250 - $400k ARR. Landed large accounts like Torstar Digital, and The Deal.

2009: Promoted to Corporate Sales role

2008: Finished as #2 rep of 15 colleagues in my group

2007: Top 15% of 70 rep office

2006: President's Club Winner with 127% FY quota

2005: Earned ‘VP Choice’ award in 2nd quarter on the job, closing 13 deals in 13 weeks


04-2005 - 08-2009

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