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Social Media Manager

Raleigh, NC
April 21, 2020

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**** ********* *****

Raleigh, NC 27607


Duke University, Durham, North Carolina

B.A.: History

Related coursework: Economics, Marketing, International Relations, French


Jones Lang Lasalle, Washington, DC

Brokerage Analyst January 2019- Present

Responsible for the development of a new sporting practice focused on stadium venue management in the Mid-Atlantic region for a worldwide commercial real estate company with over 50,000 employees

Assisted with the development for management practices for soccer stadiums such as MLS original club DC United at their new state of the art Audi Field

Analyzed various financial and leasing data to make appropriate recommendations for new stadiums around the US to invest in, mainly in soccer and baseball

Samba Agency, Paris, France

Business Development Manager - USA December 2017- January 2019

Responsible for leading Samba Agency’s initial development as an agency in the US. Leading prospection process in North America, focusing on existing agency club clients looking to undertake new projects in the US, European clubs looking to build their brand in the US through collaborating with Samba and by attracting new agency clients across all major American sports leagues and MLS.

Extensively involved in client overseas strategy, brainstorming and implementation for new markets in the Americas, particularly the US.

Signed over $70,000 worth in new client projects, including bringing Samba its first two American based company projects, including our first client in a traditional American sport, baseball.

Due to hundreds of active relationships in sports, news and influencer social media, actively involved in numerous marketing and PR initiatives for agency club clients, frequently securing clients media or influencer articles or exposure reaching thousands of readers or followers.

Provided informed client content and strategies with non traditional soccer audiences in order to grow client clubs following in the Americas and deliver strong ROI for client clubs.

Initial point of contact for agency in the US, responsible for most agency finalized client work in English.

FanWide Technologies Inc, Seattle, Washington

Business Manager, Athlete and Team Relations September 2016 to September 2017

Brokered endorsement deals and partnerships with impactful, entrepreneurial athletes on social media including 2017 NBA Slam Dunk Champion Glen Robinson III, WNBA All Star Ivory Latta, Super Bowl Champion Jeremy Lane, Dallas Mavericks Guard and 2016 NBA D-League Player of the Year Quinn Cook.

Coordinated digital creative content reaching audiences of hundreds of thousands of people that drove a large percentage of company revenue

Introduced the FanWide app, network and data to professional teams and leagues around the world, in my personal network, for potential white digital label deals.

Developed corporate partnerships with other technology, and event and beverage companies to drive more users to our app as well as open more doors for potential investment opportunities.

Various Companies

Freelance Consultant, Writer February 2016 to Present

Work as a freelance consultant for C1 Marketing Group, expanding their practice from player management of NFL and NBA players such as Wendell Carter, Von Miller, Arian Foster, DeAndre Hopkins, Jrue Holiday and many more to assisting with European soccer clubs’ brand development in the US

Worked on a freelance writing basis, starting in February 2018, with the English content team, until the end of the 2017-18 season.

Wrote and designed digital content and creative captions highlighting Celtic FC’s on field moments in their digital social app and digital book maker, Doodle Republic.

Served as copywriter, content producer, chief fundraiser and brokered new gifting activations for marketing outreach with various influencer and athletes for luxury bag brand company, Prime Society.

Organized international sales opportunities for US based fashion licensor, Shalom International, to sell Keith Haring and Jean Michael Basquiat licensed socks to wholesalers a few different Asian countries.

RGAA PR, New York City, New York

Sports Marketing Director October 2014 to January 2017

Responsible for business development, strategic partner alliances and management, RGAA sporting and football client strategy, agency social media and digital accounts, assisted on Hispanic PR campaigns, and building partnerships with the largest US Hispanic media and soccer specific media.

Secured dozens of collective media placements for notable clients like EA SPORTS FIFA, SEGA Football Manager, the New York Red Bulls and more

Organized and planned corporate parties for various clients consisting of numerous athlete and celebrity appearances

Formed relationships and a large network with influential soccer media, popular soccer clubs at home and abroad, brands active in sports sponsorships and international star footballers.

Organized and executed various programming, primarily video, on behalf of clients for campaigns including providing the creative planning on soccer video content.

French West Vaughan, New York City, New York

Manager, Sports Marketing August 2015 to March 2016

Brokered a joint venture for RGAA to be acquired by FWV, 2016 National Consumer Agency of the Year Finalist, in order to grow their efforts in Soccer and Hispanic Marketing while assisting with their pre-existing athlete marketing work.

Advised professional athletes, primarily in the NBA and NFL, and their support staff on their respective PR, Marketing and charitable efforts.

Lead FWV’s expansion into world football by starting conversations and relationships between the company and potential players and clubs interested in being clients.

RGAA PR, New York City, New York

Account and Media Associate July 2014 to October 2014

Helped lead the execution of the FIFA 15 US Hispanic campaign by securing media placements in influential national media outlets like Bleacher Report, SI, ESPNFC, SB Nation and more for EA FIFA assets and content created by RGAA in-house and placed on our Youtube Channel, that I managed, to be downloaded and repurposed

Created new media relationships with media and that did not traditionally feature EA Sports or soccer material and secured placements in those outlets, introducing the game to new audiences and demographics.

Golden Star Management/ RWMG Sports/AJF Agency

International Football Consultant February 2014 to Present

Liaised with global football clubs around the world to determine club needs, recommended various players in my network and assisted with negotiating transfer deals for international players, including a transfer deal for Uruguay National Team legend Diego Lugano to BK Hacken, ahead of the 2015 Copa America

Created player CVs, highlight videos, basic contracts, and produced agency assets

Major League Soccer, New York City, New York

Player Programs and Competition Intern August 2013 to February 2014

Liaised with MLS clubs to determine procedural details for weekly games.

Assisted with the organization, management and execution of premier MLS youth academy competitions.

Worked with league sporting budgets and made sure player financial contracts were all up to date in the league system as well as made sure proper youth development resources were allocated to proper tournament and academy initiatives

Analyzed leagues and markets around the world with comparable economics in order to put suitable players, on the talent and price side, on the league’s radar.

Produced a report for all MLS clubs, over 60 pages in length, aimed at targeting Asia due to its talent on the field, and its economic and spending power off the field.

Built relationships with various industry professionals on the sporting side at various clubs, agencies and confederations worldwide.

American Chamber of Commerce, Singapore

Government and Public Relations Executive June 2012 to May 2013

Lobbied for 775 member companies, from diverse backgrounds, to various regional governments to help protect their regional business interests in Singapore and Asia..

Organized US-Indonesia business mission, led by US business leaders, to improve regional relations.

Organized sponsorship campaigns and attracted numerous influential companies as high paying sponsors for various AmCham programming in Singapore.

Assisted with advocacy campaigns promoting legislation to enable multinational corporations’ foreign workers to continue to obtain work permits in Singapore.

Aided with the creation of Chamber publications and social outlets detailing the region’s business potential and various unique opportunities there.


Fundraiser: Organized and produced two fundraiser events for Americans supporting Barack Obama’s 2012 campaign while living in Singapore, that raised over six figures for the presidential campaign.

Featured in a Bloomberg Business feature about new job trends for young professionals.

News/Sports Writer: News/sports reporter for Duke University’s The Chronicle for 3 years.

Intern: Grassroots Marketing for the NBA’s Bobcats focusing on youth outreach

Travel: Traveled in over 20 countries in Europe, North America, Asia and Oceania.

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