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Sales Manager

Lawrenceville, GA, 30043
April 20, 2020

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William Watson

**** ********** *** ******, *************, GA 30043



Senior Learning & Development Leader

A diligent and detail oriented professional with over 25 years of cross functional experience, predominately in the areas of sales, training management, learning & development, executive administration and customer service management. Acquired solid exposure in implementing the learning agenda for corporate functions by designing and executing a structured learning plan thorough competency mapping. Progressive, decisive and innovative, highly valued for expertise interpreting corporate vision and strategy, translating objectives into actionable plans, and providing decisive leadership to multi-cultural, cross functional teams. Meticulously identifying developmental needs and deliver solutions to build capabilities/ competencies across the functions with prove ability to articulate evaluation criteria and demonstrate success achieved by L&D interventions.

SKILL AREAS: Sales Learning and Development Training and Mentoring Change Management Knowledge Management Leadership Development Sales and Business Development Strategic Planning Learning Management & Operations Instructional Design Knowledge Integration Brand Development Client Relationship Development Budgeting Diversity/Technology Integration Training Needs Identification Market Intelligence Program Management Key Account Management Sales Coaching/Leadership


University of North Georgia (2019 – Present)

P/T Instructor: Marketing, Management & Sales

Currently teaching 3 classes: Principles of Marketing, Marketing Management, and Sales Skills

Led Sales Students in NCSSC Competition Results: Grand Championship in 1st Appearance

Fleetcor (Fuel Card & Payments Leader) (2016 – 2018)

VP, Sales Learning & Development

Designated as the internal consultant to sales LOB’s in US, Europe, & LATAM.

Established strategic L&D direction with senior sales leaders for this 2.5B credit card provider/payments solutions leader.

Directed, designed, developed, & managed the delivery of first customized consultative selling skills program, and Sales Coaching training series, & Levels 1&2 L&D metrics.

Abridged ramp-up time 25% for new seller on-boarding via curriculum re-design & sales leader engagement.

Executed company’s first LMS, adding 4 new training modality options& 42 new program solutions.

Nexeo Solutions (formerly Ashland Distribution) (2013 – 2016)

Sales Learning & Development Manager

Developed corporate Sales and Leadership L&D strategies to drive critical business objectives for this $4B chemicals, plastics, and environmental services distributor.

Assimilated competency modeling, succession management, and related OD initiatives. Settled cross-training curriculum design, CRM installation and sales process integration.

Involved sales leadership in program delivery, coaching, and SME content design.

Made vital contribution in designing, developing and delivering first customized consultative selling skills classroom series, and first Sales Coaching methodology.

Participated in the L&D metrics to measure training effectiveness and ROI.

Propelled first Sales & Leadership Development curriculum, complete re-do of employee on-boarding programs.

Pitney Bowes, Inc. (World leader - mailing technology, software & communications consulting) (2011 – 2013)

Global Curriculum Manager, Sales Skills & Methodologies

Managed the entire gamut of activities pertaining to the global end-to-end accountability for establishing, and driving consistent delivery of common selling curricula.

Spearheaded international task force to select enterprise-wide opportunity management methodology & training partner.

Vertis Communications, Inc. (International Advertising / Printing manufacturer) Baltimore, MD (2007 – 2011)

Director of Sales Learning & Development

Drove significant efforts for extensive cross-training curriculum design, CRM installation and sales process integration.

Handled senior-level competency and performance management responsibilities.

Designed and delivered of first customized consultative selling skills classroom series.

Dignified training effectiveness/ROI with sales leadership by implementing L&D metrics strategy,

Launched Vertis University for Sales & Leadership Development, new employee and customer on-boarding programs.


Kindred Healthcare, Inc. (Hospitals and Skilled Nursing Centers) Louisville, KY (2006 – 2007)

Director of Sales Training (Temporary Assignment)

Accomplished competency model to drive learning design and delivery strategy.

Managed internal CRM initiative front-Line, mid-management and senior leadership development programs.

Humana, Inc. (Health Insurance and financial products) Louisville, KY (2003 – 2006)

Director of Sales Learning & Development

Executed Sales Learning University, Out-of-Industry Hires, and On Boarding programs to recruit / retain top talent.

Instigated company’s first blended learning strategy and e-learning curriculum.

Executed learning metrics linked to behavior change and revenue growth.

Lucent Technologies (Global leader in Telecommunications) Atlanta, GA (1998 – 2003)

Global Sales Learning & Development Director / Senior International Training Manager

Spearheaded team in every team learning evaluation metric as well as managed the accountability for EMEA Sales Training - facilitated learning in 6 continents / 12 countries / 27 international cities.

Certified to distribute 19 selling skills and sales leadership courses.

Nominated to 1999 Achievers Club – first non-direct sales support employee to be honored.

Attained highest delivery team scores for training efficiency and effectiveness.

General Electric - Structured Products Division (Formerly M.A. Hanna Co.) Troy, MI (1989 – 1998)

Director of Training / HR

Trained and mentored 450 North American associates in Company’s first sales/customer service program, resulting in first-year $4.5MM incremental sales growth, and 850MM ROI.

Generated electronic associate evaluation and individual career development planning database, and PC-based performance management process.

Executed successful company-wide change management initiatives to support organizational transformation.


M.A. in Industrial Relations/Human Resources, Saint Francis University

B.A. in Pre-Law, California State University

Affiliations: ATD Sales Training Drivers, P/T Instructor (Indiana University, and University of North Georgia)

Technical Skills: MS Word, Excel, PowerPoint, Outlook and CRM,

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