Andrea A. Przybyla
Goal-oriented business leader with extensive experience increasing profitability and market share. Proven capacity to build relationships and develop business that directly influences revenue growth. Excellent combination of leadership and entrepreneurial experience with demonstrated expertise creating sales and marketing strategies for both large and small businesses. Core competencies include:
Market Expansion & Penetration
Business & Sales Management
Budgeting & Forecasting
Strong Active Listening Skills
Consultative & Solution Based Selling Techniques
Increasing Profitability & Productivity
Client Relations & Account Management
Strong Leadership Skills
Experienced in Business Development
Sales Process Training/Coaching
DIRECTOR OF BUSINESS DEVELOPMENT/RESTORATIVE FORMULATIONS
Worked directly with owners to develop aggressive growth strategies for both sales and marketing. Created the first ever marketing and sales budget for the company with a goal to reduce spending and improve overall performance. Collaborated with a NetSuite Solution Provider to build the corporate NetSuite CRM and KPI’s for both Sales and Marketing. Familiarity with Hubspot CRM. Goal for the company was to build it out as the leader in Thyroid and Cardiac support products by displacing the competition. Extensive market research to understand the competitive environment. Worked with business consultants, web designers, marketing consultants to facilitate lead generation. Managed both sales and marketing departments. Train/coach sales team.
Grew business 11.9% in the last quarter of 2019
Landed 2 distributor accounts in October of 2019
Restructured Preferred Customer Program to encourage growth from top customers.
Negotiated distributor contracts
Assisted corporate in re-negotiating contracts with UPS to reduce costs
Implemented shipping price increase to reflect industry standards
Developed the Restorative Formulations Monthly Newsletter
Developed a KOL (Key Opinion Leader) quarterly speaker series
Created Medical Education (Science behind the ingredients and training on disease states)
DIRECTOR OF SALES – EAST / INTEGRATIVE THERAPEUTICS / DIVISION OF NATURE’S WAY, LLC.
6/2013 – 7/2019
Strong business leader who uses divergent thinking to create solutions for corporate and client challenges. Consistently uses strong analytical and listening skills to generate improved employee and corporate performance. Introduced the competitive displacement challenge. Long-term big picture thinker. Networks with organizations within the industry to create mutually beneficial relationships. Created different thought processes through solution oriented selling techniques.
ANDREA A. PRZYBYLA Page 2
DIRECTOR OF SALES-EAST (CON’T)
Challenges the status quo and fosters a collaborative work environment for all parties involved. Known for business development, employee/team development and efficiencies.
5 out of 6 years #1 Sales team performance
Lead Strategy Q4 2018 yielded $32,000 in additional corporate revenue, now a corporate mandate
Collaboration with Marketing on Geotargeting - Pilot Campaign, 2019
Continued Development of CRM Processes/Dashboards for Improved Sales Performance(C4C)
Developed National Key Opinion Leader Platform
Co-Developed Corporate Medical Sales Manager Training Platform
Developed along with National Sales Director coaching forms
Co-Developed Integrative’s Sales Process
Co-Developed KPI’s for improved performance
MEDICAL SALES MANAGER / INTEGRATIVE THERAPEUTICS /DIVISION OF NATURE’S WAY, LLC.
7/2010 – 6/2013
Innovative and creative in developing consistent sales performance in challenging territories. Collaborated with clients to regain trust in Integrative Therapeutics through integrity and client focus for mutually beneficial outcomes. Used reprint selling to gain depth and displace competition. Extensive analytical skills allowed for a clear vision of the company strategy and flexibility to adjust plans to improve performance. Familiarity with SIP/SAP CRM.
Stabilized New England Territory in 1 year, 2010-2011
Co-Developed with VP/GM and key customer, Healthcare Mentoring Program 2013
Honorable Mention sales 2012, 106% PY and 99.6% to Quota
New Hire Mentor 2011-2013
NATIONAL SALES MANAGER / COLLARS AND COUPLINGS / DIVISION OF ATLANTIC FASTENERS INC.
Experienced in corporate relations and negotiations with national distribution channels within the fastener and power transmission industries. Created and presented business proposals and contracts. Exercised solution based selling techniques for improved strategies and revenue growth. Composed sales forecasts, goals, SWOT analysis and POA’s. Collaborated with Inside Sales, Senior Management and accounting to identify areas of opportunities within the client segment.
Stabilized deteriorating trend within 1year 2008-2009
New business 18% increase in overall sales YTD 2010 vs. 2009
Created Collars and Couplings division as primary growth driver for Atlantic Fasteners
Developed small company into a competitive threat
ANDREA A. PRZYBYLA Page 3
OWNER/PRESIDENT / AAPCONSULTING, INC.
Vision, development and oversight of high-impact sales efforts to boost profits and market share for clients in the health and nutrition industry. Created marketing and sales tools. Cultivated relationships both B2B and B2C sales; effectively managed accounts. Partnered with manufacturers to enhance production, labeling and distribution systems. Recommended revenue-generating strategies to client decision makers. Hired and supervised contractors to enhance performance on all levels. Client list includes Designs for Health and PerioQ, Inc., and extensive contacts in the healthcare industry.
Built business from ground up, and earned profit within the first year, then rapidly increased sales year over year.
Proactively changed the packaging and marketing of PerioQ, Inc., and partnered with the company owner to leverage internet and global sales channels.
Expanded market share for Designs for Health, Inc. within the New England market
MEDICAL SALES CONSULTANT / NOVARTIS PHARMACEUTICALS
Consulted with healthcare professionals to market and sell Zelnorm, Lotrel, Diovan, Famvir and Miacalcin. Built loyal relationships with several practitioner specialties through scientific discussions about disease state and product benefits. Led efforts to fuel sales volume in Western Massachusetts. Prepared sales forecasts and reports. Trained and mentored new staff.
Novartis Political Action Committee 2005
Management Candidate due to performance 2003-2005
Quarterback: Developed a dynamic, five-person team that increased territory sales throughout the Northeast. 2005
Received the Most Valuable Player (MVP) Award in 2002 and 2004, and many other district awards
Acknowledged as top sales producer in the district, Lotrel and Miacalcin 2002
Achieved- winning results in selling Famvir, ranking #1 in the region and #4 in the nation in 2001. In that same year, ranked 14th in the region for total sales achievement.
MEDICAL SALES REPRESENTATIVE / MONARCH PHARMACEUTICALS
Developed and maintained strong, positive relationships with numerous medical specialties. Presented and sold a wide range of products, covering multiple therapeutic classes. Secured new business and strengthened existing accounts throughout western and central Massachusetts and Upstate NY.
Earned the ranking of the 25th in the nation for Thalitone sales in Q1 1999
Consistently met and exceeded goals utilizing effective selling, planning and organizational skills
ANDREA A. PRZYBYLA Page 4
MEDICAL SALES / OPHTHALMIC ASSISTANT / BALIN EYE CENTER 1995-1998
OPTOMETRIC TECHNICIAN / EYEXAM 200*-****-****
Bachelor of Arts, Psychology, Minor Biology (1994)
Elms College-Dean’s List
Pro-bono Business Development Consulting:
Advanced Small Engines and Parts & Wellspring Natural Health Solutions (2018)
Quest Leadership Training (2018,2019)
Rotary International Leadership training (2015)
Novartis Management Training (2003-2005)
Quarterback Best in Class Training (2004)
SOAP Clinical Reprint/ Purposefully Probing & Listening (2004)
Partnering with Physicians & Understanding Personal Listening Approaches (2001)
Novartis Sales Workshop III (2000)
Paul Harris Award Recipient 2017
President Rotary International 2016
Board of Directors Rotary International 2009, 2013
Sergeant of Arms, Rotary International 2009, 2012
National Roster of Who’s Who Executives and Professionals
References Available Upon Request