Senior Sales and Marketing Manager/ Sales and Marketing Director

MICHELLE J. VELOSO

Block ** Lot * and * Avocado St. Dilang 1 Nagpayong Brgy. Pinagbuhatan Pasig City

Email Address: ******@*****.***

Mobile Number: 091*-******* /091*-*******

Seasoned Sales and Marketing Professional results driven, recognized for constant achievement of yearly targets and keen in drafting and implementation of marketing plans and strategies resulting to company revenue achievement, keeping management abreast with current market information and competitor intelligence, proficient in drafting company policies and procedures resulting to cost efficient operations, conducts extensive training and coaching to develop productive sales and marketing staff.

PROFESSIONAL EXPERIENCE

MARKETING AND SALES MANAGER

CONSOLIDATED TRAINING SYSTEMS INC.

2012 to Present

Career Highlights:

Developed 24 non performing accounts within 6 months from date of tenure

Developed 30 dormant accounts into company’s top 50 clients from 2013 todate

Expanded business to oil and gas contractors, depots, landbased agencies and manufacturing

Tapped International Clients for special projects / in house and on board training

Developed international accounts conducting regular/yearly visits to Singapore and Malaysia

Constant achievement of yearly targets, exceeding 2016 target

Developed Marketing Strategies for push courses

Pioneered offshore customized training for clients outside the country

Developed client database system

Duties / Responsibilities:

Device regular reporting systems and forms, drafts and implements department policies and procedures, sets department targets, set up and implement marketing plan, develop staff incentive program, marketing orientation and training materials, develop pricing scheme, collaborates with Business Development department on course development and providing information/feedback on existing course offered and competitor information, works with client services in providing excellent customer service to clients, handles key accounts, handles staff regular performance evaluation, assists marketing associate in handling issues on accounts handled, heads department annual budget/ planning and review, establish client database records.

RETAIL SALES MANAGER

BEYOND INNOVATIONS INC.

2010 to 2012

Career Highlights:

Established regular reporting periods and forms

Increased clientele base by 100% within six months from date of tenure

Increased sales by 100% within six months from date of tenure

Devised training materials and conducted training for sales personnel and promodisers

Developed effective marketing strategies for push product

Implemented product forecast to help product management evaluate re order

Duties and Responsibilities:

Oversees the Channel Sales Division handling Retail Channel Stores, Specialty Dealers and Commercial Projects,set Up Sales annual planning, prepares annual sales forecast and monthly targets, collaborates with Product Management Group in setting sales incentives, push products promo and marketing plans,approves quotations, price adjustments, dealer’s margin and discounts, formulates training materials, device forms for reporting, conducts regular store visits for promodiser’s spot checking, drafts company contracts.

GENERAL SALES MANAGER

ELECTRICOM NETWORK TRADING INC.

2008 to 2010

Career Highlights:

Device forms used for reporting of Sales Department and established client database

Established regular reporting and meeting schedule

Devised attractive commission scheme and incentive programs

Formulated consolidated price and product list, sales training kit for incoming sales staff

Made Personal Sales equivalent to 35% of the company’s total sales for 2009

Increase client base and expanded business with existing clients

Revived business relationship with dormant clients

Established Key Performance Indicators to evaluate performance of Sales Team

Handled the following major accounts:

oPLDT

oBAYANTEL

oEASTERN TELECOMS

oAVIAT NETWORKS ( Formerly Harris Stratex)

oE PLDT

Duties / Responsibilities

Represents the company in meetings and biddings, performs administrative functions in the company in behalf of the President, oversees sales administrative operations, sales support group and the entire sales core consisting of 3 divisions with one sales manager per division, formulates company policies and procedures, approves quotation and discounts, handles sales training, oversee weekly sales meeting, prepares annual sales planning and departmental budget, prepares yearly sales forecast, sets monthly target, oversee project installation and rectification concerns, formulates incentive schemes and pricing mix to effectively market products, set standard of performance and reporting for sales department.

SALES ADMINISTRATOR

V. ROQUE CORPORATION

2004 to 2008

Career Highlights:

Established reporting system for the Sales Team and formulated forms for reporting

Established Key Performance Indicators for Sales Staff Evaluation

Oversee Branch sales performance and operations

Established collection and delivery efficiency programs

Duties and Responsibilities:

Assisted the VP for Sales and Marketing in handling major and corporate accounts as well as resolve issues in installation and delivery. Performed multitasking as follows: supervised credit and collection department, supervises and approves delivery deployment. Approves company incentives, handles administrative functions limited to checking/approval for reimbursements of the sales team, petty cash liquidation and expense reports. Handles sales performance evaluation.

PRODUCT MANAGER

YUPANGCO MUSIC CORPORATION

2000 to 2002

Career Highlights:

Established reporting system for the Sales Team

Set standards of handling client inquiries

Increase product sales and established benchmark of sales performance

Duties and Responsibilities

Oversee Main Office Showroom Operations making sure that the main branch hits its monthly sales target, oversee school of music operations, set target for product sales, monitors inventory of product handled, does pricing and approves maximum discount for sales outlets and staff, coordinates with marketing group in terms of product promotion and marketing events, conducts weekly sales meeting for performance review, conducts annual sales plan and budget.

BRANCH CASHIER AND OIC

EXPRESS TELECOMMUNICATIONS COMPANY, INC. (EXTELCOM)

1995 to 2000

Duties and Responsibilities:

Handles Branch bookkeeping, receiving of payment and approves subscriber activation, supervises

Inventory and warehousing of mobile units, supervises branch operations and acts as Branch Officer in Charge in the absence of the Manager. Approves issuance of Dealer/Agent incentive and supervises customer service training programs of incoming staff and sales agents.

EXECUTIVE ASSISTANT TO THE DIRECTOR FOR MARKETING

UNIVERSALLE BOOKSHOP

1994 – 1995

1992 -1993 – as a working student performing various clerical tasks

Duties and Responsibilities:

Performed various clerical tasks such as bookkeeping, encoding, writing of business correspondence and attending meetings in behalf of the Director for Marketing. Acted as Executive Assistant and attended as well as prepared meeting materials for Mancom and Execom meetings. Performed various multitasking duties as follows: General Cashier overseeing 5 Store Cashiers, Check disbursements and payroll, HR Assistant.

EDUCATIONAL BACKGROUND

1990 - 1994 De La Salle -Bacolod City

Bachelor of Science in Commerce

Major in Data Processing

1985 - 1989 Negros Occidental High School

High School

1979 - 1985 Education and Training Center School -I

Grade School

PERSONAL DATA

Date of birth : June 21,1972 Place of birth : Silay City

Weight : 100 lbs. Height : 5’1”

Nationality : Filipino Civil Status : Married

TIN : 174-244-001 SSS NO. : 07-1626285-7

Attended various seminars and trainings from Guthrie Jensen, Mansmith and Fielders, Company in house trainings. Certificates are available upon request.

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