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Sales Medical

Las Vegas, NV
April 19, 2020

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Eileen K. Pico

**** ******** ****

Las Vegas, NV 89123



Summary of Qualifications: Over 25 years of sales, provider relations, marketing and business development for startup and established organizations.

Advanced skills in establishing client base, maintaining accounts, prospecting new business, overcoming objections, provider relations

Comprehensive knowledge of Southern Nevada healthcare delivery system

Ability to position and promote products and services to a diverse audience

Financial analysis and management of marketing programs and product development

Efficient use of sales force, CRM and other sales tracking programs


May 2019-Present Zynex Medical-Account Executive

*Develop and execute business development and referral development for outpatient durable medical equipment

*Prospect new referral sources for home based medical equipment

*Maintain records on accounts to assess priorities and profitability

*Communicate with health insurance companies to facilitate equipment rental and purchase

September 2018-May 2019 KinderCare Education/Champions Program

*Develop and implement learning plans for kindergarten through 2nd grade students

*Assist with before and after school care for young children

*Communicate with parents and guardians regarding children’s progress in learning plans

June 2018-October 2018 Henderson Radiology

*Developed and executed business development plan for new imaging facility

*Executed contracts for medical imaging services

November 2017-June 2018 Promotional Ideas and Products

*Designed and presented marketing campaigns to healthcare community to enhance visibility

October 1, 2017-November 2017 Post Acute Medical Rehabilitation

Director of Strategic Initiatives

*Prepared business development plan for new post acute healthcare facility

*Trained liaisons on sales presentations to healthcare community

*Designed sales plan for referral development

January 2016-September 2017 Nevada Drug Card Rx Consultant

*Present features and benefits of discount pharmacy card to pharmacists, physicians, case managers, urgent care facilities

*Manage accounts, respond to inquiries from referral sources

*Provide competitive analysis to referral sources

*Design marketing programs to differentiate service

April 2015-August 2015 Welcyon Fitness After 50

Health Coach

*Positioned health facility within medical community in Henderson, NV

*Developed training protocols for seniors

*Monitored members progress and communicated progress to healthcare providers

*Prospected potential members and conducted sales calls to increase inquiries

January 2015-April 2015 Guardian Angel Home Health Care

Medical Concierge

*Generated and maintained referrals from medical community for home health services

*Prospected new business based on historical data and intake information

* Explained home health services and plans of care to patients and families

* Positioned home health services within multi-facility hospital system

December 2013-July 2014 Horizon Health Care

Interim Community Education Manager

*Developed and executed business development plan for specialized units within acute care hospital

* Implemented strategic marketing plan for census development

* Coordinated marketing efforts with clinical and administrative staff to maximize program development

* Prospected new business in healthcare communities of Southern Nevada

July 2009-October 2013 RS Medical

Account Manager

*Developed and maintained referrals from medical community for outpatient medical products resulting in consistent increase in revenue

*Aligned therapy products within physician treatment protocols through product demonstration and education between providers and patients

*Negotiated terms or rental/purchase with insurance companies, adjusters, attorneys

*Instructed individuals on proper use of therapy products, bracing, traction devices

*Prospected and added new qualified accounts to territory

*Met or exceeded sales quota on monthly basis

*Utilized sales force and CRM for sales tracking and business analysis

September 2007-September 2008 Pueblo Medical Imaging

Physician Liaison

*Managed referral process for outpatient imaging facilities through sales calls, design and maintenance of intake process

*Supervised physician relations and marketing functions for multiple imaging facilities

*Designed and implemented marketing programs to differentiate services in medical communities of Southern Nevada

December 2005-January 2007 Consolidated Laboratory Services

Marketing Manger

*Increased referrals to six clinical laboratories in Nevada through face to face sales calls

*Negotiated exclusive contracts with managed care and insurance companies to increase referral base and revenue

*Prepared and presented business proposals for laboratory services to clinics and skilled nursing facilities

*Managed intake process and customer relations for multiple laboratory sites

September 1999-November 2005 RS Medical

Account Manager

*Introduced electrotherapy products and services to the healthcare communities of Las Vegas,

Henderson, Summerlin, Boulder City

*Generated referrals and exceeded quota monthly through prospecting, targeted sales calls and consistent follow up with referral sources

*Presented new products and services to healthcare organizations and networking groups

*Instructed patients, care givers and families on use of medical equipment

*Participated in health fairs, community events and lectures to educate on value of equipment


Masters of Business Administration University of Phoenix, 2008

Bachelor of Science University of Arizona,1989


Senior Industry Networking Group

Las Vegas Heals

Risk Insurance Management Society

United States Tennis Association

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