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Salesforce Social Media

Irving, TX
April 20, 2020

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**** ****** ***** **** *., Irving, TX 75063 © (848) 466 – 3893

Career Summary

Senior Salesforce Administrator over 6 years of extensive experience in product management and a board-based proven track record.

In-depth understanding of SFDC CRM business processes.

Proficient in Salesforce administrative tasks created profiles, roles, users, page layouts, e-mail services, reports and dashboards

Experienced in SFDC implementation and customization gathered business requirement, entity relationships and implemented sales force custom objects and junction objects with lookup relationship and master detail relationship, as per business needs.

Extensive experience in business CRM process like Forecasting, Campaign Management, Lead management, Pipeline Management, Account Management and Case management.

Developed Custom Controller, Extensions, Triggers, Test Methods, and Web Services.

Excellent communication and inter-personal skills, experienced working with both large and small teams.

Experienced in the field of Marketing, Product Management, Customer Relationship Management.

Managing the daily governance of KPI’s utilizing various reports, such as metrics data and observations.

Possess Comprehensive understanding of CRM business processes like Campaign Management.

Strong experience in building Salesforce CRM standard Reports & Dashboards against various objects for management visibility.

Area of Expertise

Client Coordination

Team Building

Vendor & Client Communication

Customer Relationship Management

Business Analysis



Technical skills

Marketing Technology: Salesforce, HubSpot CRM

Bug Tracking tool: Jira

Collaboration tool: Confluence

Business Intelligence: Business Activity Monitoring, Digital Dashboards, Online Analytical Processing.

Packages: Micro Soft Word, Excel (Pivot, V LOOKUP, Marcos, IF, ARRAY), PowerPoint, Outlook

Operating Systems: Windows


User Management

Data Management


Actionable Reporting


Citibank Irving, TX

Lead Generation, CRM/Salesforce Administrator Nov 2019 – Present

Job Summary

Responsible for establishing and implementing new or revised application systems and programs in coordination with the Technology team. work with Campaign strategists, Product Marketing, Field Marketing, Marketing Intelligence, and Sales management to implement pre and post event demand generation tactics that drive traffic to tradeshow and webinars, ultimately generating new opportunities and sales. work as part of the team dedicated to ensuring that we are maximizing efficiency and capitalizing on the full features and benefits of the system based on the various user group needs. We are seeking someone with excellent technical and communication skills who can interface directly with internal stakeholders to understand their needs in order to administer and enhance the system accordingly. This person will serve as the "go to" for users, promote adoption, keep current on new releases and AppExchange solutions, provide training, and more. Additionally, the Administrator will perform basic updates, such as add/delete users, and adding basic custom fields.


Ensure reporting is created and structured to inform Management on the performance of their teams and the businesses.

Ensure reporting is created and structured to provider Management on the health of their teams and the business.

Develop effective data management processes and data governance.

Performs routine Salesforce data management/cleanup tasks.

Manage all ongoing projects related to Service Cloud including interfacing with development and/or IT teams.

Create and maintain system documentation for fields, processes, and workflows.

Create profiles and permissions documentation, governance framework, data mapping, and reporting and dashboard building.

Monitor and control all phases of development process and analysis, design, construction, testing, and implementation as well as provide user and operational support on applications to business users.

Assist in performing and executing functional testing. Developing use cases, test scripts, and translate these for usage in automated regression testing.

Perform unit testing, integration testing, and performance testing of new application functionality. Analyze and mitigate issues identified during testing.

Provide remote training through creating training materials and running training sessions.

Maintain data quality by identifying and deleting or merging duplicate records, cleansing, and updating inaccurate data.

Self-directed learning, problem solving, and researching of system issues.

Spend up to 60% of the time resolving end-user issues and assisting with training.

Environment:, Visual force Pages, Component, Controllers, Security Controls, Escalation rules, Assignment rules, Record types, Custom objects and Fields, Time based triggers, Triggers, Workflows, Rules, Data loader

Merck & Co Inc. Madison, NJ

Sr. Specialist, CRM Salesforce Administrator Jan 2015 – Nov 2019

Job Summary

Digital campaign and product support for the US Animal Health Commercial Team primarily managing product development and inclusion of healthcare accounts through an onboarding process flow, communications with outside suppliers, vendors, sales representatives, retail clinics and hospitals marketing campaign execution for Merck professional accounts and provide input for creation of the product vision, product discovery, roadmaps, and backlog to maximize the customer and enterprise value provided by their product and working directly with key stakeholders and partners, ensuring the successful definition and execution of go-to market and communications strategies for their products.


Maintains multiple user profiles, role hierarchy, security, and sharing rules, and other out-of-the-box access features.

Perform data integrity (rules and merging records) functions establishing proper ownership and record type maintenance in accordance with sales territories.

Supports the training department with new material for end users on the application, when called upon, help to train the new and existing users how to use SFDC and related applications

Conduct QA Tests on changes to deployment including managing multiple sandbox instances

Create and maintain documentation on processes, policies, application configuration and help related materials for users

Work with Data Integrity and Duplicate Management to help clean and dedupe lead, contact and account data

Participate in with user requirement sessions and document user requirements to address changing business needs. Review design approach with Product Manager

Build strong understanding of SFDC best practices and functionality

Keep abreast of new of new SFDC features and functionality and provide recommendations for process improvements.

Maintain technical knowledge by using Trailhead, attending educational workshops, and reviewing related publications, when available.

Act as SFDC SME for our Help Desk and Technical Support teams.

System Administration in supporting an organization larger than 250 employees and working on cross-functional projects with sales or support team experience

Experience performing data cleanup and/or data migration to and from

Be able to work in a fun and spirited environment

Administer and customize our Salesforce implementation and deployment, including design, documentation, analytics, training, deployment, and support

Collaborate with sales, operations, and other stakeholders to analyze requirements and translate into technical requirements and articulate design considerations and trade-offs

Maintain and customize all aspects of the Salesforce platform including objects, fields, layouts, security, reporting, validation rules, workflows, data manipulation and migration.

Environment:, Visual force Pages, Component, Controllers, Security Controls, Escalation rules, Assignment rules, Record types, Custom objects and Fields, Time based triggers, Triggers, Workflows, Rules, Data loader

Certification and training

Certified Business Analysis Professional (CBAP)

Certified Salesforce Administrator

Certified Salesforce Marketing Cloud

Certified Salesforce CPQ


SRM University India

Bachelor of Business Administration in Marketing & Finance

Course Highlights: Digital Marketing, Social Media Strategies, CRM, Accounting, Creative Market Management, Product Brand Management and Optimizing Marketing Performance


Visa Status – Lawful Permanent Resident of United States of America (Green Card).

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