Social Media Digital Marketing

SONAL CHANDNA

Email: adcv1w@r.postjobfree.com; M: +1-669-***-****; LinkedIn: https://www.linkedin.com/in/sonal-chandna/

EDUCATION

California State University, East Bay December 2020

MBA – Business Analytics, Marketing Management, Strategy & Innovation

CSUEB Women in Leadership Fellowship, 2020

Udacity

Digital Marketing Nanodegree October 2019

Indira Gandhi National Open University (IGNOU-Delhi) June 2014

Master of Computer Application (MCA)

Guru Gobind Singh Indraprastha University (GGSIPU – Delhi). May 2009

Bachelor of Computer Application (BCA)

SKILLS

SQL

Tableau

Excel Modeling

Google Analytics

Strategic Partnerships

Problem Solving

Data Analytics

Project Management/OEM

Marketing Analytics

Cross functional Team Leadership

Data Validation

Website Strategy & Design

Metrics & Optimization

Branding & Identity

Paid Social Media Advertising

DIGITAL MARKETING HIGHLIGHTS

-Content Strategy: Successfully established community engagement through content marketing which resulted in a quick growth of 25% increase in engagement rate. Devised and executed company blog to raise brand awareness for Neythri: Increased LinkedIn footfall by over 73% and website visitors by over 50%. Conducting user research and interviews with distinguished women leaders managing leadership positions in Billion+ valuation companies, to be published on the website. Marketed content on various social media platforms like Medium.com, Linkedin.com, Facebook and Slack.

-Internal Communications: Administered robust internal multimedia content for Product and Engineering teams including emails, webinars, chats, FAQs and more.

-KPI: Established social media KPI (Key Performance Indicators) metrics to determine ROI of the efforts.

-Facebook Ads: Created Facebook ad campaign for Udacity DMND program with 3000 user views and over 200 customer leads resulting in 5% increase in bottom line profitability by assessing Reach, Frequency, Impressions and CPM. Conducted various display ad campaigns & evaluated results using Facebook Insights.

-SEO Audit: Online SEO audit by using Moz Keyword Explorer to identify potential high volume earning ‘keywords. Offline SEO audit with Moz Opensite explorer to perform backlink audit(technical audit) to evaluate Metadata with program URL. Along with Link-Building using SEMRush tool resulting in millions of organic search traffic for google.com, youtube.com and medium.com.

-Performance Testing: Successfully conducted performance testing using Pingler Google Indexed Pages Checker and Google Page Speed Insights tools.

-Email Marketing: Developed email nurtured campaigns targeting exceptional storytelling with existing and prospective accounts resulted in revenue growth by 18%. This includes campaign setup, landing page creation, A/B Testing, UTM code and URL tagging. Worked directly with copywriters and designers to create emails in our ESP(Email Service Provider) team.

EXPERIENCE

Pitney Bowes Software India Pvt Ltd. India Aug 2015-Feb 2019

-Strategy & Leadership: New Product Introduction (NPI): Led a team of five developers to develop, launch and install the very first travel management interface for the organization to oversee travel logistics of 1000+ employees. Implemented new travel policy and automated travel management system saving ~15% collective employee hours for human resource department.

-Product Management: Spearheaded product lifecycle and go to market strategy for mobile and social media application “Movewithme” resulting in over 3 million user signups including clear to build (CTB) pre-production phases. Customer Segmentation: Ran surveys and interviews with focused groups to bring in Voice of the Customer.

-Business Analytics Conducted creative analysis of critical business issues with Excel modeling along with data mapping in SQL and generated insights about clients, customers and industry competitors.

-Monitoring: Drove cross functional effort to create business metrics dashboards which became an important tool to monitor growth initiatives and feature experiments across product portfolio.

-Marketing Analytics: Launched Market & Technology Forum for technical community to drive new initiatives and product innovation ideas.

-Identified opportunities, developing strategies, driving application and product reuse/optimization across the existing product line.

XL Business India Private Limited. India Oct 2014-Jul 2015

-Operations Program Manager: Designed and implemented company-wide Loyalty Rewards Program leading to 3%-point gain in retention of employees.

-Conducted a strategic review of employee benefits and integrated a revised EAP program which brought in 15% of reduction in overall expense under Wellness Program.

-Market Research: Assisted evaluation of European Market opportunities and development of market entry strategies.

-Supervised assigned staff, including prioritizing projects and generating workflows, Smart Scripts and assignment rules for the Director to meet deadlines.

N & N Chopra Consultants Private Limited (The Chopras). India Jun 2012 -Aug 2014

-Change Management: Conducted an international opportunity analysis for the company contemplating international expansion. Management accepted the research and staffing recommendation and increased overall investment in the international market resulting in profitable growth from 8% to over 20% sales in the next year.

-Analytical Research: Facilitated the preparation of union contract negotiations & assisted with research and Gantt analysis for effects of proposed deadlines.

-CRM: Led the development of a Customer Relationship Management (CRM) portal that became straight-forward & time saving system for recording terms and conditions of all National and International clients such as commission, indemnity growing annual sales by 15% for global teams.

-Training & Development: Certified Voice and Accent Trainer- introduced and implemented training cycle. Constructed content & training material for Soft Skills and Personality Development & trained in house employees. Imparted trainings on human resource management, public relations, professional conduct and business ethics.

Community Service:

-Collaborated with Rotary Blood Camp (Delhi) as a steward & facilitated blood donation camp 2011-2016

-Volunteered with an NGO “Pahal” to help pave way for schooling of children of sex workers. Helped kids with school homework and various aspects of their daily lives. Sep 2016

-Organized Fund-raising events for Tihar Jail (Federal Prison) inmates to facilitate their re-entry into society by teaching them vocational skills in various trades 2012-2014

Summer Internship & Project:

KMG INFOTECH LTD. DELHI June 2007

Implemented the project “Online Music Library”, a Dot Net framework interface offering access to live concerts, surfing music online and downloading videos to end users.

Personal Interests:

Certified Scuba Diver with PADI

Backpacking, travel and music

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