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Digital Marketing Social Media

San Diego, CA
April 20, 2020

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Mike Matcke

858-***-**** -

Project Manager with over 11 years of experience managing projects ranging from digital marketing, products, material/vendor master data, process improvements and data remediation. Proven track record of completing projects from start to finish. Possessing superior communications skills and leadership to drive success for the overall profitability of the business.

areas of strength and expertise

Project Management

Product Ownership

Digital Marketing

Master Data Management & Analysis

Certified Scrum Master

Six Sigma Green Belt

Cross Functional Leadership

●Business Development

●Strategic Planning

●JIRA/Confluence proficient

Professional Experience

American Addiction Center - Feb 2019 to February 2020

Technical Project Manager/Scum Master

Responsible for executing the efforts of the Portfolio and Project Management Office by managing projects and acting as product’s scrum master.

Key Accomplishments and Responsibilities:

Launched the redesign of the company's flagship site ( by leading product team, stakeholders and managing third party vendors to launch a new improved directory site for finding rehab facilities

Managed project team that developed and implemented a Virtual Consultation product that resulted in 600 percent increase in customer leads within three weeks of its launch.

Lead product team to develop and launch a new outpatient service that now provides the company with a separate stream of revenue.

Tuffrocking - 2002 to 2018


One stop digital media and marketing service, providing consultation and freelance work. Specializing in digital assets like videography, photography, project and product management

Key Accomplishments and Responsibilities:

Worked with clients to produce videos for their online businesses like music videos, event recaps, flyers and online ads.

Worked with KTLA News station and co-produced two segments for their morning show KTLA in the morning by working with studio producers, recruiting talent and writing talking points for news anchors

In 2016 lead a team to launch podcast complete with social media marketing, fundraising events, digital contents and other assets for their launch

Managed a team of contracted professionals that include designers, developers, performers, SEO specialists to launch online content and events

Trade Service – January 2018 to February 2019

Project Manager

Manage projects and processes related to data content for over 2 Million Products in Database.

Key Accomplishments and Responsibilities:

Perform process improvement project on data classification structure

Created the project plan for improvement by defining scope of project, performed analysis and quality testing before executing

Created business case for the launch of Quality Program for managing data in the database moving forward

HD Supply Facilities Maintenance - Oct 2009 to August 2017

Project Manager – Data Integrity and Compliance

Managed projects and processes related to product and product data (10 product categories during tenure.) Represented the department on cross-functional teams for process implementation, improvement and enhancements.

Key Accomplishments and Responsibilities:

Successfully launched direct ship program for online only materials (over 11,000 products) which saw a recorded growth (3 million dollars at inception, over 39 million after two years.)

Launched project for online related materials which increased revenue by $1.6 mm,

Improved processing of freight terms errors which improved 80% of current suppliers purchase orders

Successfully negotiated lower cost from suppliers while selecting product assortment which resulted in 153% gain in units and over 24% growth overall for the entire category.

Education and Training, Completed Professional Scrum Master Certification (PSM1)

Go Lean Six Sigma, Completed Certification for Green Belt Certification

Lean Smart LLC, completed 35 Hour lectures required for PMP

Miramar College, General Ed/ Graphic Design & Video Production

Computer Proficiencies: SAP, Atlassian JIRA, Confluence, MDM, EDI, B Media, Microsoft Office (Word, Excel, Access, Outlook), Adobe Creative Suite (Photoshop, Light room, Illustrator, Premiere etc.) Final Cut Pro

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