Muhammad

Muhammadia Colony Madina Town, Faisalabad, Pakistan;

Phone: +92-306-*******; Email: adcus6@r.postjobfree.com; Date of Birth: August 14, 1997 EDUCATION

Lahore University of Management Sciences Aug 2016 - Jun 2020 BSc. Economics

Key Courses: Business Process Modelling, Computational Problem Solving, Sales Force Management, Integrated Marketing Communications, Channel Management, Econometrics, Intermediate Finance, Data Driven Marketing, Retail Management EXPERIENCE

Careem (Intern – Categories and Performance) Oct 2019 – Dec 2019 Project: ‘Strategize to improve experience and retain existing customers’

• Shortlisted 10 key drop off locations in Lahore and offered customers a 10% discount promo on these routes, resulting in a 12% increase in sales and the return of 10% of the inactive customers

• Identified 6 quality defects related to the mobile application, captain’s attitude and after sales services, resulting in an 8% greater retention rate of existing customers

• Generated content for the Facebook, Instagram and Twitter posts, managing the timing and release of the content produced to effectively attract traffic, increasing 2000 followers.

• Assisted in Search Engine Optimization, generating 15% more traffic on the social media pages BASF Chemicals (Intern – Sales and Marketing) July 2019 – Aug 2019 Project: ‘Devise launch strategy for BASF Tile Bond and enhance customer experience’

• Forecasted a sale of 60000 bags of tile bond, generating a revenue of PKR 20 million in the first 6 months

• Identified the leading 9 distributors in Rawalpindi and Islamabad and analyzed the market performance of 35 competitor brands, proposing a prelaunch and launch strategy for the BASF tile bond, recommending the retail price, target market, marketing techniques, initial volumes and launch strategy

• Created an excel based navigation model and calculator to differentiate between different BASF products, improving the customer experience with an easily accessible user-interface PepsiCo (Intern – Finance) July 2018 - Aug 2018

Project: ‘Financial Model for Sales in Afghanistan and Internal Budget Forecasting’

• Designed an excel based automated balance sheet financial model, used to forecast future company internal financials and facilitate long-term planning, identifying the excessive spending, causing an 8% reduction in administrative costs

• Created an excel model which analyzed the product performance, annual growth and financial constraints in the Afghanistan market, helping in identifying the 2 underperforming products

• Revised the annual and biannual financial data model of previous 15 years, enabling an SQU and city-wise analysis depicting the sales figures, growth trends and identification of the dead weights LEADERSHIP & EXTRA-CURRICULAR

LUMS Model United Nations Society (LUMUN) – Treasurer Apr 2019 - Present

• Recruited and led a host team of 300+ members and supervised the organization of the LUMUN annual conference attended by over 900+ local and international delegates with a budget of PKR 6 Million.

• Secured 12 partnerships with notable organizations including PepsiCo, UNODC and Nestle, raising a total monetary amount of PKR 5 million, increasing the annual revenue by 50%

• Led a team of 100 individuals from across Pakistan, divided into 3 departments, managing corporate relations, financial proceedings and, upholding the high standards and integrity of the organization

• Developed and organized workshops that worked towards improving Entrepreneurial Outlook and Professional Communication Skills within 45 students

PROJECTS

• Integrated Marketing Communications: Analyzed the product placement of Mortein at different retail stores, identifying the promotional strategies, customer perceived image and intended positioning of the product

• Econometrics: Hypothesized a relation between educational and non-educational components and student learning through econometric analysis resulting in a positive relationship, substantiating the hypothesis

• Sales Force Management: Evaluated the sales model of Millat Tractors, identifying the constraints in the sales team recruitment and incentive processes, suggested structural changes to increase sales and profits

• Business Process Modelling Project: Analyzed bottle necks in the production processes for Instaprint, designed and applied appropriate decision-support tools, interpreted results and made meaningful recommendations to support the decision- maker to eliminate the time constraints

SKILLS AND INTERESTS

Skills: Microsoft Office Stata C++ Adept Latex Search Engine Optimization SPSS Interests: Travelling Cricket Current Affairs Public Speaking

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