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Sales Executive

Waxahachie, TX
April 17, 2020

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Dianne Banks 972-***-****

LinkedIn Profile

Marketing & Sales Manager

A dynamic marketing and sales leader who excels in driving top- and bottom-line benefit by formulating and executing strategies to reach and engage business and consumer audiences, drive customer satisfaction, and ensure high levels of repeat and referral business. Offers added value by optimizing return on investment and productivity through process improvements and adoption of best practices and cost controls. Leverages exceptional leadership and interpersonal skills to build strong relationships, cultivate peak-performing teams, and train team members.

Core Strengths: Team Leadership – Operations – Promotions – Negotiations – Prospecting – Strategic Planning

Budgeting – Training & Development – Event Planning – Business Development – Communications – Marketing

Community Relations – Customer Service – B2B/B2C Sales – MS Office Windows – Photoshop – InDesign

Select Career Highlights

Drove a 25% increase in the client base at KBEC Radio, expanding reach to 250+ local and national accounts.

Opened a restaurant operation and expanded from a 1,000 sq. ft. operation into a 3,000 sq. ft. business while onboarding as many as 15 team members; captured between 15% and 20% profitability.

Recognized as the top advertising sales person for American Consolidated Media, driving 30% growth rate while expanding from 100 to 400+ key accounts.

Professional Overview

KBEC RADIO – Waxahachie, TX 2017-Present

Executive of Advertising Sales

Builds strong customer relationships while simultaneously maintaining 250+ local and national accounts, ensuring on time broadcast, and effective advertising campaigns directed at public and B2B markets.

Creates advertising budgets for B2B clients, developing advertising strategies for radio and web platforms.

Represents KBEC to other brand identity outlets to ensure event advertising reaches the targeted market.

Collaborates with the Chambers of Commerce and Conventions and Visitor Bureaus in Ellis County, maintaining positive representation of the cities and fostering community spirit.

Express Jet – Atlanta, GA 2013-2017

Flight Attendant

Engaged passengers and utilized interpersonal skills when boarding and exiting aircraft.

Provide safety, emergency, and landing instructions and trained new flight attendants as needed.

Announce pending weather conditions, flight, and in-air service information.

Administered first aid to passengers in distress as needed.

Professional Overview Continued…

The Ten 6 Restaurant – Waxahachie, TX 2007-2012

Owner and CEO

Directed daily operations and functions of 30 personnel, ensuring all clients and procedures were satisfied; defined projects, meetings, and events, and identified, hired, and trained personnel for all positions.

Developed and managed operational budgets, researched and selected vendors, and applied extensive knowledge in resource management skills, in coordinating events. Ensured all payroll was accurate.

American Consolidated Media – Waxahachie, TX 1999-2010

Senior Executive of Advertising Sales

Built strong relationships while managing more than 400 accounts simultaneously, ensuring on-time deliveries while astutely directing advertising campaigns carried out across 156 news publications.

Developed budget proposals for B2B clients and sales departments to win contracts valued at $500K+.

Created and implemented advertising campaign strategies across multiple media outlets, including print, broadcast, and digital platforms.

Served as public information spokesperson for the community with the media and other brand identity outlets, and ensured engaging event advertising reached the targeted market.

Collaborated on tours with the Conventions and Visitor’s Bureau, maintaining positive representation of the city and fostering community spirit.

Received the Mable Award from the Conventions and Visitors Bureau for exceptional volunteer efforts.


Associate’s Degree, Executive Administrator

Bradford College, Dallas, TX

Sales and Marketing Management Certification

Cedar Valley College, Lancaster, TX

Professional Associations

President of Downtown Merchant Association

Chairperson of Candlelight Home Tour for Waxahachie

Former Member of the Chamber of Commerce, Waxahachie

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