JOR Mobile : +962-**-***-****

KSA Mobile: +966-**-***-****

E-mail: adcuaj@r.postjobfree.com

Nationality: Jordanian / Son of a Saudi National

Marital Status: Married

LinkedIn: www.linkedin.com/in/fadi-masri

Fadi Q. Masri

Profile:

Distinguished marketing leader with over 20 years of experience delivering outstanding results and driving sales within different industries and operations through implementations of innovation marketing plans, campaigns and management strategies.

Possess expertise in steering complex mobility to excel at managing full development marketing life-cycle.

Demonstrated talents in analyzing and defining target markets, go to market strategies and drives growth through creative & innovative marketing strategies.

Rich and comprehensive highly effective communication, image building & brand awareness to deliver optimal results & business value in high-growth environments in different industries that includes FMCG, IT, Retail & Telecommunications.

Objective:

Ready for a senior managerial position in the area of marketing and sales operation in a professional organization with great core value and ambition for sustained growth.

Academic Qualifications:

Bachelor of Science (1995)

The American InterContinental University, Los Angeles - California (USA)

Business Administration / (Marketing & Advertising)

Work Experience

Jan 2019 – Present Marketing & Business Development Consultant Amman – Jordan

Helping startups and small – medium companies by providing consultancy to support them with the market challenges / competitions and enhancing staff performance and trainings.

May 2017 – Dec 2018 Export Channel Head Khobar – KSA

Saudi Paper Converting Co. (SPC)

Held the responsibility of overall management of sales and marketing for the Export channel with P&L responsibility. Handling sales and distribution across GCC & MidleEast. Devised strategies and plans which helped the export business achieve it's targets through vertical and horizontal growth. Improve coverage & distribution, have positive effect on P&L.

Focused on business development, customer retention, and targets achievments.

Developed strategies to enhance business.

Open new markets and counter competition in the market through directactivities.

Developed & maintained productive business relationships with customers, business associates, and external agencies.

Dec 2016 – April 2017 Marketing Consultant Khobar – KSA

Trans Marketing Consultation Services

Providing marketing consulting services. Marketing strategies, campaigns, social media activities, event management and marketing communications to customer services.

Nov 2013 – Nov 2016 Country Marketing Head Jeddah - KSA

Amadeus IT Group

Amadeus is an international IT group specialized in the travel industry products and solutions help to improve the business performance of our customers; travel agencies, corporate, airlines, ground handlers, hotels, railways, car rental companies, airport operations, cruise lines and ferry operators.

Running the marketing department with a strategy of:

Grow KSA Market Share @ 62%

Grow our SoW with our customers by 70%

Provide Top Customer Service

Enhance Customers Productivity

Enhance our Products Portfolio with customer.

Tasks & Achievements:

Create & Plan the company’s annual marketing strategy.

Create & Manage the annual marketing budget

Manage the corporate communications

Developed the company’s Mobile application

Created the company’s social media

Overlooking the marketing activities:

Marketing Campaigns

External & Internal Communications

B2B Marketing

Social Media Marketing

Events & Seminars

Industry Relations

Apr 2011 – Oct 2013 Group Retail & Marketing Division Mgr Jeddah – KSA

Ali Zaid Al-Quraishi Group

Ali Zaid Al-Quraishi Group is a diversified company, representing top brand names in leisure goods, watches, telecommunications & electronics. Based in the fields of marketing, franchise retail outlets, wholesale & distribution. Carrying multinational brands such (Canon Cameras, Samsonite Luggage, American Tourister, United Biscuits McVities, Henkel, Kraft Snacks, EFES, Swiss Quality Food, Hero, Weetabix, Majdi Spices, 3M Scotch Brite (For further details about the group visit www.alquraishi.com)

Tasks & Achievements:

Fully focused in maximizing the company’s brands market share.

Developed the annual marketing plans and campaign to achieve sales volumes & profits.

Running the Retail Operations cross-functionally with support departments (Category, Supply Chain. IT)

Managing 52 Retail Outlets with 100+Staff

Retail Monthly / Quarterly and yearly Business plans: drafting, signing-off, execution, monitoring progress, rectifying and measuring outcomes

Business expansion and stores openings

Recruitments and Training

Quality and control assurance as per company policies.

Planning and forecasting (year-start budgeting and target setting) qualitative and Quantitative.

Store visitations and on-spot coaching

Area structuring and staff rotations (Promotions, Succession Plans, Introductions) KPI files at all levels

Stock and Supply Management (Ageing, Clearances, Promotions, Bundle offers, Recalls etc)

Performance presentation and management (Performance appraisals, performance management plans, poor/outstanding performance...etc)

Overseeing commercial activities and outcomes

Nov 2005 - Oct 2010 Country Marketing Manager Khobar – KSA

Axiom Telecom

Axiom Telecom is the largest and leading, authorized distributor and retailer for international brands such as Nokia, Sony Ericsson, Motorola, LG, Samsung, HTC, BlackBerry and iPhone. Axiom specializes in wireless communication products and boasts more than 200 outlets under its management in prime retail locations across KSA & GCC.

Tasks:

Created the marketing plans with long terms objectives & department strategy.

Developed innovative mobile marketing campaigns of running 3-4 monthly campaigns that resulted in 30% increase in profits.

Increased Axiom market share to 48% in wholesale and 45% in retail.

Investing in fully branding Axiom name & brand image using all kinds of communication tools.

Creating consumer awareness campaigns & activities, when you think of buying mobile, you think of Axiom. Professional

Assumed responsibility for managing KSA Marketing Department including Visual Merchandising, Planning and Axiom Call Center Operations with a team of 16 professionals.

Interfaced and coordinated with principals & partners on Marketing Campaigns/Activities.

Meticulously handled joint Promotions with Partner Companies.

Instrumental in developing Retail Product Display & Merchandising Manual. Led the team in implementing Trade & Consumer Campaigns and creating New Sales Projects (road show sales).

Developing & Delivering Quarterly Marketing Plans.

Handling & Managing a US$ Multi Million Marketing Budget Effectively.

May 2000 – Nov 2005 Marketing & Business Development Manager Jeddah - KSA

Ali Zaid Al-Quraishi & Bros Co.

(Al-Sabah Trading & Contracting)

Al-Sabah Trading & Contracting is a member of Ali Zaid Al-Quraishi Group, its main activities are in watches, batteries & electronic business, from franchise retail outlets to wholesale & distribution. (For further details about the group visit www.alquraishi.com)

Tasks:

Building Brand Image & Product Awareness.

Developing Marketing & Sales Plans.

Creating & Managing Promotions & Advertising Campaigns.

Recognized for establishing a new division for Gift Items & B2B within the company.

Implementing Trade & Consumer Campaigns.

Dealing with Advertising / PR / Promotional Agencies.

Creating New Sales Projects (Road Show Sales).

Utilizing Marketing Channels to Deliver Customer Satisfaction.

Handling joint Promotions with Major Companies.

Creating Action Plans to Dedicate Sales Team Missions.

Establishing a new Franchise Network of Retail Outlets.

Establishing a new Division for Gift Items & B2B within the Company.

Feb 1996 – Dec 1999 Retail Development Manager Amman - Jordan

Fastlink. Currently “Zain Telecom”.

Started as a PR Officer, and then was promoted to handle Advertising & Retail Development where I was a key player in starting up the launch of the Fastlink Services in Jordan.

Instrumental in starting up the Fastlink Services in Jordan.

Accountable for developing / implementing all advertising, promotional campaigns and strategies.

Geared the activities for the development of new customer services at FASTLINK to include Interactive Voice Response (IVR).

Guided & mentored team in handling all marketing/promotion for the launch of IVR.

Designed & executed promotional plans to ensure cost effective reach to the targeted audience group. Created informative & promotional literature on product practices.

Drove the initiative to research the feasibility of new promotional campaigns (seasonal offers & special promotions) and followed-through with implementation.

Project Manager for the relocation of Sales and Marketing Department to new office premises.

Project Manager for the development of new retail locations for FASTLINK shops in Jordan.

Skills:

Marketing Communications, Product Branding, Product Awareness Strategies, Customer Service, Business Planning, Management Leadership, Products Development, Negotiations Skills, Marketing Programs Developer. Profit Centre Operations. Corporate Planning and strategy, Sales Management, Product Distribution, Process Development, Retail Marketing, Business Development, Cross Functional Coordination, Channel Development, Team Building & Leadership, Clients Relations, Accounts Management, Brand Management.

Computer Literacy:

All M/S Office Applications. (Word, Excel, PowerPoint, Outlook, etc.).

Languages:

English Spoken and written

Arabic Spoken and written

Hobbies & Interests:

Filming (Film Production), Scuba Diving, Fishing & Camping.

References: Available upon Request.

Contact this candidate