BRETT CRAIG

Raleigh, NC ***** 919-***-****

adcu6z@r.postjobfree.com linkedin.com/in/mbrettcraig

CAREER SUMMARY

Education Business Development Consultant • K-12 Sales Executive • Senior Sales Manager

Influential top-performing sales professional with18+ years of experience building strong, responsive customer relationships and rapidly achieving and surpassing sales goals.

Consultative subject matter expert in K-12 educational environments including uncovering strategic customer “pain points” to maximize compelling investment opportunities and drive revenue.

Excel in start-up and territory expansion with excellent account and project management skills and highly regarded for relationship management expertise.

An energizing coach, mentor, and leader responsive to team needs and dynamics while excelling at team training and promoting alignment with sales goals and business bottom lines.

“Brett’s track record includes a history of over-goal achievement and professional management of his name accounts. He’s a solid team player and dynamic executive with stellar personal character and integrity”. – Richard Safton, VP Sales K-12 Education – Pearson North America AREAS OF EXPERTISE

• Business Development • Strategic Account Development • New Customer Development

• Rapid Growth Initiatives • Relationship Building • Digital Solutions

• Strategic Account Plans • Market Analysis • Territory Management

• Lead Qualifications • Complex Negotiations • Closing Strategies

• Team Leadership • Team Training & Mentoring • Collaborative Leader PROFESSIONAL EXPERIENCE

Mountain Empire Promotions, Bristol, VA Feb 2020—Present Regional multi-million dollar company helping schools and organizations reach and exceed their fund raising goals utilizing top of the line products and incentive programs customized to meet their needs. Account Executive, Raleigh, NC

Consult with educators, administrators and organizational leaders in both the public and private sector to determine the most effective means of reaching their respective fund raising goals. In addition, provide the logistics necessary to insure a successful campaign for all participants. ASCD, Alexandria, VA Jan 2019—Nov 2019

International nonprofit providing resources and support to educators and other education professionals. Regional Partner Manager, Raleigh, NC

Generated new sales and expand current client-base in mid-Atlantic states encompassing NC, SC, VA, WV, DE, DC, and MD. Created partnerships with state and regional associations to expand revenue streams. 2 BRETT CRAIG

Key accomplishments:

Achieved $200K in revenue and met 40% of annual quota within first 2 months.

Negotiated and won $146K district-wide implementation with Raleigh County Schools, the largest ASCD partnership in WV to date.

Negotiated and won 3-year $48K district wide implementation.

Accomplished largest ASCD partnership to date in SC with $30K implantation in Rock Hill School System.

Won largest implementation in the state of Delaware that included $25K with Smyrna District Schools.

Spearheaded company-sponsored events targeting key stakeholders at state and regional level conferences including dinners, receptions, etc., receiving recognition for the successful ROI.

Achieved successful development of key partnerships with state government stakeholders, state education associations, and state regional consortiums. Brightfish Learning, Chicago IL Apr 2018—Jan 2019

International education company providing technological instructional and assessment tools. Account Executive, Raleigh, NC

Developed new sales territory expansion in the southeast, accelerated brand awareness, provided knowledge and experience of key events attendance and key state associations requiring sponsorship. Key Accomplishments:

Implemented strategic pilots across state during summer reading camps with potential value of

$75K in 1st quarter, and within first month of hire.

Revitalized dormant relationship with key-seller.

Coordinated and lead marketing initiatives with key re-seller resulting in new opportunities in both North and South Carolina.

Accomplished pivotal company ROI success by initiating and managing key stakeholder special events including dinners, receptions, etc.

Matific, Inc., Tel Aviv, Israel (Corporate Office) Mar 2017—Feb 2018 International educational technology company developing educational applications for tablets. Area Sales Director (Raleigh, NC)

Hired to develop new territory in NC and SC and introduce new math solution utilizing established client base and relationships. Provided knowledge and experience of key events attendance as well as key state associations requiring a strategic sponsorship model. Key Accomplishments:

Increased client base from 0 to 5 districts and 19 schools.

Ranked 3rd in revenue across entire company within first nine months.

Led marketing initiative through a partnership that implemented “Pilots” in 50 schools representing 42 different school districts (ranked 2nd nationally).

Implemented special events for key stakeholders that provided significant company ROI. The Mind Research Institute, Irvine, CA Jul 2015—Jan 2017 International non-profit/social benefit corporation developing and selling supplemental math software solutions targeting K-12 students.

Educational Partnership Manager (EPM), Raleigh, NC Recruited to manage and develop new territory in NC and introduce new conceptual means of teaching and acquiring math skills. Expedited brand 3 BRETT CRAIG

awareness and growth of market share through key events, e-mail campaigns, newsletters, blogs, social networking, and cultivate client relationships with 14-year client base. Key Accomplishments:

Recipient of 100% of Goal Annual Achievement Award, and first EPM to achieve annual goal.

Established a significant client base throughout 8 Districts and 33 schools that began with a zero client base.

Achieved 101% of 2016 goal of 260K (first fiscal year).

Executed key sponsorship for the NC Association of Compensatory Educators/Federal Program Directors State Convention and facilitated acquiring keynote speakers from The Mind Research Institute to further establish brand awareness.

Facilitated the successful hosting of key stakeholder events that maximized company ROI success. Imagine Learning, Provo, UT Nov 2013—Jun 2015

International company with $80M+ in revenue delivering award-winning language, literacy, and mathematics software programs for K-12 learners.

Area Partnership Manager, Raleigh, NC

Recruited to develop new territory in North Carolina and Virginia and expedite brand awareness utilizing my established client base and relationships. Provided knowledge and experience of key events attendance as well as key state associations requiring sponsorship. Key Accomplishments:

$90K revenue in first year.

Increased second year revenue to $335K.

Tripled territory growth while maintaining high levels of service for existing partners.

Recognized for increasing company ROI through the successful launching and oversight of key stakeholder events including dinners, receptions, etc. Pearson Digital Learning, Chandler, AZ (Corporate Office) Apr 2001—Sep 2013 International corporation providing educational courseware, assessment, and digital teaching/learning services.

Account Executive, Raleigh, NC

Recruited to introduce new product into K-6 NC and SC district marketplaces, increased and drove market share, establish key organizations to sponsor for brand awareness and key events at which to exhibit. Key Accomplishments:

Consistent annual sales in excess of $1.1M (top 10%).

First year revenue increase to $180K.

Built dormant district from 2 schools/districts to 41.

Consistently exceeded sales goals despite district territory decreasing 3 times during tenure.

Recipient of “Golden Circle Award” 8 of 12 years.

Selected for ‘Task Force’ participation based on consistently high performance.

Requested regularly to give presentations both nationally and locally regarding building territories and maintaining strategic stakeholder relationships.

Spearheaded company-sponsored events targeting key stakeholders at state and regional level conferences including dinners, receptions, etc., and received recognition for ROI accomplishments. EDUCATION

Bachelor of Arts, Business Education, Piedmont International University, Chattanooga, TN

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