Loba Quasem

El Cerrito, California

Phone: 650-***-**** Email: adcu45@r.postjobfree.com

LinkedIn: https://www.linkedin.com/in/lobaquasem/ GitHub: https://github.com/lquasem

Summary

Multidisciplinary Data Analyst with a natural curiosity to understand the story behind the data. Experienced in gathering data, debugging tracebacks in Python while reading unstructured data to build the pipelines and writing advanced SQL queries. Innovative self-starter, able to collaborate with cross-functional teams and find solutions and presenting them in BI tools, such as Tableau. First-hand consulting experience with excellent negotiating skills.

Technical Skills

Tools: Python, Pandas, Matplotlib, SQL, Excel, JavaScript, Tableau, R, Machine Learning, ETL, Salesforce

Databases: SQL, MongoDB, Redis, Amazon RD

Relevant Experience

Olympia Properties (Sep 2019 - Present) Data Analyst London, UK

·Shaping the way, the company purchases “buy to rent properties”, providing data-driven advice for strategic acquisitions using Machine Learning algorithms

·Data Analysis of new databases & metric dashboarding and presenting forecast of leads for new acquisitions in Tableau

·Extracting data from various sources and Building efficient and fast relational database over high volumes of real estate sales data

·Migrated database from data silos and into cloud-based backup and archiving solutions Using ETL and writing complex SQL queries

·Create dashboards and answer big data related queries, monitor performance and leverage data to make decisions

CIBC (Oct 2016 – Oct 2018) Financial Services Analyst Vancouver, Canada

·Working on several projects simultaneously and balance competing priorities by tracking pipelines on Salesforce

·Planning programs to reach different audiences and decrease churn rate on mortgage clients

·Exceeded sales target levels & improved internal data sets to source new clients by understanding customer requirements

·Deep dive into client’s financials and quantitatively find solutions to secure their futures, homes and businesses

·Built a 360 view of small business banking: Identified KPIs from account opening stage, engagement, usage, fraud and attrition

IPE Capital Ltd. (Apr 2011 - Feb 2015) Media & Marketing Analyst London, UK

·Created financial models to analyze how site and page level changes may affect ROI and growth trends

·Collaborate with Cross-functional teams such as product marketing, operations and engineering teams

·Exploring new ventures uncovering areas for improvement and developing, strategizing and implementing

·Defining the right metrics to provide data driven actionable recommendations by conducting in-depth analysis

·Advised the team with the finding to support sales proposals, increase user engagement and new partnership pitches

Embrace Group Homes (Aug 2007 - Mar 2011) Marketing Manager London, UK

·Increased occupancy in over 100 care homes with targeted marketing campaigns

·Creating promotional strategies to increase brand awareness by working with Business Marketing stakeholders

·Identified the most effective medium both in digital marketing platforms to determine the most profitable ones

·Analyzed reports from Google Analytics and identify KPI’s from segments such as sales, industry trends & user behaviour

·Initiated company-wide campaign tracking taxonomy and provide insight on marketing and business development

Projects

Flight Delay Predictions

Data Extraction with Excel, Transforming & Cleaning in Python, Improving Data Quality & Machine Learning Algorithms to Predict delays: Random Forest & Ridge Regression

https://github.com/nithabalakrishnan/flight-delay-prediction.git

Uber vs Lyft Analysis

Data Extraction & Queries in SQL, SQL Alchemy, Cleaning in Python, Machine Learning Multiple Regression, Dashboard in Tableau, Presentation in Powerpoint

https://github.com/lquasem/Uber-vs-Lyft-Data-Analysis.git

UFO sightings with JavaScript

Automatic Table and Date Search using pure JavaScript, HTML, CSS and D3.js.

https://github.com/lquasem/Ufo-sightings-with-Javascript.git

For more projects in Tableau please visit: https://public.tableau.com/profile/loba8789#!/

Education

Data Analytics Certification: UC Berkeley (2019)

Degrees: MBA (International Business) Regents University London, UK

BA in Business Administration (Major: Marketing) Richmond University, London, UK

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