Gautami Shravan Shobha

Digital Project Manager

Solutions-focused professional with expertise in Marketing & Digital Project Management

adctqo@r.postjobfree.com +971-********* Greens, Barsha Heights, Dubai Visa Status: Spouse Visa for 3 years Joining Timeline: Immediately Available Profile Summary

Collaborative & result-oriented professional with 3+ years multi-industry work experience. Extensive experience in digital project management and client servicing, currently seeking position in digital marketing / product marketing. Proven ability in managing projects in cards and payments, IT, marketing and account handling; viewed as a strong trouble-shooter. Successful in intense and demanding environments. Ability to provide decisive team leadership and structure, with a track record of achieving business goals.

Career Timeline

Soft Skills

Area of Excellence

• Business Analysis

• Project Management

• Digital Marketing

• Stakeholder Management

• Budgeting & Forecasting

• Marketing strategy

• Marketing Campaigns

IT Skills:

• Digital Marketing Platforms

• Adobe Analytics, Google Analytics

• Database Language SQL

• Microsoft Office (Excel, Word, Power Point)

Education:

Master of Business Administration (MBA),

University of Pune, Grade A

Bachelor of Engineering (Mechanical),

University of Pune, First Class

Awards

Rise Award

Exceptional support towards Future Group EMI

Card for selling 5000+ cards in a month

Sprinter Award

Brilliant performance in Mar’19 quarter - Aiding in improving organic search penetration from 15%

to 55% with optimized SEO strategy

Certificates

Advance Digital Marketing

Expertise in Digital Marketing channels, Campaign

Management, Social Media, SEO, SEM, PPC,

Google AdWords, Mobile App Marketing

Advance Microsoft Excel

Expertise in auto calculations, Formulae

Intuitive Planner

Communicator

Creative Troubleshooting

Collaborative

May 2018 – Nov 2019

Bajaj Finserv Ltd as

Digital Project

Manager

Dec 2014 – Jul 2016

ESTECO Software

India Pvt Ltd as

Application

Engineer

Work Experience

May 2018 – Nov 2019

Digital Project Manager

NTB EMI Cards

Future Group EMI Cards

Term Insurance (Cross-sell)

Jun 2017 – Jul 2017

Management Intern

Dec 2014 – Jul 2016

Application Engineer

Bajaj Finserv Ltd. (Financial Services Company), India Spearheaded projects with Card Payments, Marketing and IT departments liaising with the business leaders and developing and monitoring the optimized processes.

Liaised with CxOs and Marketing/ Business teams to drive strategic projects for Cards and Payment Department. The projects involved doing digital marketing campaign optimization, platform enablement, process improvement and competitor benchmarking.

Strategized digital initiatives for NTB customers for EMI Cards via optimal mix of paid / organic channels. Achieved drop in Cost of Acquisition per customer from Rs.1070 to Rs.160 for the year 2018-19.

Proposed and implemented DIY centric campaigns for EMI Cards to reduce customer drop-offs during onboarding journeys. Resulted in 33% improvement overall customer acquisition.

Designed campaigns on available digital platforms, Google AdWords, Webengage, SMS, E- mail, chatbots, mobile app, affiliate marketing (Partnered with Coupon Dunia). Prepared and optimize the business funnels to measure the effectiveness of each channel from ROI perspective. Authored promotional material like website banners, e-mailers, SMS content and ensure quality by proof reading creatives. Prepared flyers highlighting product USPs for offline marketing activities for promotional events at retail stores.

Initiated offer based campaigns for customer acquisition within the specified budget by offering retail and e-commerce shopping benefits.

Analysed the requirements from product, risk, marketing and operations teams. Implemented integrations for cards and payment systems, (ATOS, Finnone) to ensure smooth launch of a new EMI Card with minimal glitches on Sharepoint platform. The platform enabled to sale 800+ cards in first month of launch.

Benchmarked industry best practices and designed customer onbording journeys for website and mobile app for EMI Card. Prepared Business Requirements Document (BRD), Change Requests (CRs). Managed user acceptance testing (UAT) with users to ensure quality outcome of intended product as per SLA between IT and business. Resulted in 850% improvement in no. of logins over 3 months.

Forbes Marshall Pvt. Ltd. (Engineering Company), India

Analysed major socio / political / market trends between 2015-17 that impacted Indian power sector and published report showcasing business implication of same for Forbes Marshall products.

Conceptualized technical marketing presentations for new product launch showcasing technical product superiority, competitor benchmarking & case studies.

Planned and executed product launch by developing geo wise grids / collaterals and ensuring right support documentation of power plants and customer feedback. ESTECO Software India Pvt. Ltd. (Software Technology Provider)

Account managed and provided technical support to 10+ B2B clients across India.

Performed Multi-Disciplinary Optimization (MDO) studies to provide most optimal machine design based on variables like material, density, thickness and fluid dynamics. Optimized XUV design for Mahindra & Mahindra resulting in weight reduction of 9 kgs.

Promoted from tester to Project Coordinator in 8 months to manage strategic partnership with major corporate firms like Mahindra and Mahindra, TATA Motors, Bajaj Auto, Sharda Motors.

Awarded to attend Global User Conference in Italy to network with key global clients and strategize company goal and future roadmap.

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