Senior Manager events and field marketing

FREDERIQUE MASSON

Foster City, CA 650-***-**** adct6u@r.postjobfree.com

SUMMARY:

Senior Global Events Marketing Manager with experience managing budgets and timelines of international events from start to completion. Ability to successfully garner excitement and support for executing global conferences, product launches, roadshows, trade shows, CXO events, user summits and media events. Team collaborator and leader developing partnerships with vendors, field marketing, sales reps, internal press and analyst relations to execute and drive these events. Leader of demand generation, discovery of qualified leads, event registration, operations, brand awareness, customer retention with the ultimate goal to generate revenue.

SELECTED ACCOMPLISHMENTS:

● Ability to manage large budgets of six and seven figures while staying on budget and with some events coming in under budget by 10%.

● Successfully managed and executed demand generation plans to generate over 5,000 registrations for events resulting in net new registrations of 30%.

● Lead registration, operations for some events resulting in revenues over several million dollars. EXPERIENCE:

InfluxData, San Francisco, CA 09/2019 – 03/2020

Senior Manager, Events and Field Marketing

● Owned the event strategy and execution for the company’s mission ensuring leads for revenue. o Responsible for Events such as:

DevOps Days

Kubecon - EU and San Diego

AWS Re-invent Conference - Las Vegas

Hannover Messe Developer Conference - Germany

Google Cloud Next – UK and San Francisco

Game Developer Conference - San Francisco

Red Hat

SRE Con

● Motivated team to submit calls for sessions with the intent of increasing audience reach.

● Led, planned and managed yearly global sponsorships with a team of three.

● Drove the overall strategy, budgeting and execution of events.

● Defined and executed internal and external event awareness, supporting communications plans and associated deliverables.

● Partnered with creative, marketing teams, PR/AR, field, and product marketing to align key objectives, brand expression, messaging and positioning.

● Executive production and project management of select events (InfluxDays London and San Francisco, and InfluxData Roadshow) including logistics, securing venues and exhibition space, travel, and development of creative concepts.

Oracle Corporation, Redwood Shores, CA 05/2004 – 09/2019

Senior Event Marketing Manager

● Planned, managed and executed demand generation, logistics, registration/operations, security, venues, budget and onsite execution for C-Level product launches.

● Partnered with internal press, analysts and field teams to promote the events.

● Managed demand generation and logistics for webcast product launches resulting in revenue generation.

● Responsible for budget, operations, event kits, logistics including demand generation for global onsite execution of:

Oracle CloudWorld events

Modern Business Experience events

Oracle OpenWorld San Francisco and Globals

Oracle Developer Day

Oracle Develop (global roadshow)

● Provided guidance to the regions to plan and execute their own events including all of the required templates: agenda, demand generation and signage.

● Provided analysis showcasing the end monetary results to the sales teams.

● Reconciled budget, wrap up, result matrix and suggested post event strategies to management.

● Partnered closely with field marketing, social media manager, media and analyst relations to promote the events and drive attendance.

● Managed theCUBE live-interview stFream covering enterprise technology and innovation, for the 4 days at Oracle OpenWorld including relationships with PR, internal press, analysts and executive assistants.

● Planned, budgeted, managed and executed small to large global sponsorships:

Oracle presence, session content, demos, booth, customer activities, and leads to generating awareness and increasing sales pipelines

Collaborate over 250 Oracle sessions and 75 demo pods; Gartner Catalyst; Gartner Symposium; Microsoft TechEd, Devoxx; LinuxWorld; SXSW; Sun Tech Day.

● Volunteered for onsite customers’ registration and VIP lounge host - Sports Marketing: America’s Cup 2013

(Oracle Team USA headquarter).

Oracle OpenWorld Website Manager

● Participated and maintained relationships with registration vendors to provide integrated event marketing solutions for Oracle OpenWorld conferences.

● Managed Oracle OpenWorld 2005 website which included creating, posting and updating information for the event, CIO Executive Summit and Leaders’ Circle.

● Worked closely with the Oracle Design team to create new templates for the events website.

● Managed the Oracle OpenWorld San Francisco Guru program

● Collaborated with different groups to plan, schedule and execute the Guru chats.

● Created web pages and managed the onsite Guru Lounge.

● Managed and collaborated the speaker services programs for Oracle OpenWorld EMEA 2004 conferences:

Planned, created and executed the website,

Provided follow-up and high level of customer service with conference presenters.

Led and executed the deadlines for the presentations and the call for white papers.

● Led, managed and collaborated with the team for the Oracle OpenWorld 2004 DEMOgrounds website.

Maintained updates of posting demo information.

Created e-mail campaigns and supported the DEMOgrounds staffing resources.

Project Manager

● Managed the Oracle Consultations at Oracle OpenWorld from end to end to ensure the various team’s content was provided with appropriate collateral, agenda and signage.

● Communicated and developed relationships with key content members from each discipline.

EDUCATION:

M.B.A. in International Business, Hawaii Pacific University, Honolulu, HI

B.S.B.A. in Marketing, American Business School, Paris, France. Bilingual: English and French

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