Digital Marketing Professional

Zeba Ibrahim

(***) *** - **** adcsl4@r.postjobfree.com LinkedIn San Jose, CA

Objective: To obtain a role in which I can utilize my management, leadership and strategic digital marketing skills.

PROFESSIONAL EXPERIENCE

Metrics & Marketing, San Jose, CA Sep 2018 to Present

Founder and CEO

Website redesign and full build for clients

Management of remote technical and design teams

Usage of traffic monitoring tools such as Google Analytics

Setup and implementation of Google Tag Manager for numerous WordPress websites

Google paid campaigns utilizing multiple forms (search, display, video, shopping, local, etc.)

Google ads management and optimizations

Google Ads conversion tracking

On-page and in-content optimizations for search

Creation of digital marketing strategy custom designed for client needs

Layout & navigational optimization for best user journey

Landing page content and layout creation

Build of marketing assets such as lead magnets and graphics

Social media community building

Close focus on budgets and organization of spending money in the way that is most beneficial

Corodata, San Jose, CA July 2019 to February 2020

Digital Marketing Specialist

Manage the digital marketing efforts for paid search, social media, and e-mail marketing for 2 companies spanning 8 locations

Revision and revamping of company’s paid search campaigns, making recommendations to key stakeholders

Management, creation, and optimization of all paid search campaigns leading to increased quality scores, lowered cost, and increased conversions.

Perform SEO Audit of current company website

Management of social media properties and review sites

Processes built for organization of key metric data and collaborative efforts for campaigns

In depth audit of Paid Search Campaigns

PPC strategies implemented leading to increased traffic and sales

In depth analysis via reporting of all major quantitative programs including Google Analytics, Campaign Monitor, Google Data Studio, Google Ads, and HubSpot

oCustomer persona builds for three different companies

Wireframing and creation of landing pages for paid search campaigns

On page content optimizations for increased conversions

Email marketing management

oImplementation of drip campaigns utilizing both Campaign Monitor and HubSpot

Continuous analysis of all digital campaigns and properties utilizing Google Analytics, Google AdWords, Campaign Monitor, and HubSpot

Support of sales and other teams to promote business materials to be aligned with data business contents.

Creation of marketing playbooks

I2DS, Fremont, CA Sep 2018 to June 2019

Digital Marketing Manager

Planned and executed complete redesign of I2DS.com

Keyword research and analysis for website redesign

SEO audit and strategy of website content

Utilization of Google Tag Management system

Tag container review with needed documentation

Conversion optimizations for stronger calls to action and lead generation

Google Analytics reporting of key metrics

Google Ads campaign creation for increased exposure of brand

In charge of all tasks involving SEM and PPC

Social media branding and community building

Management and task delegation to outside vendors and team

Creation and build of lead generating lead magnets (Infographics, eBooks)

I2DS, Sunnyvale, CA Apr 2017 to Aug 2018

Techno Functional Program Manager

Work with Customers for product deployment and management

Work with Customers for new feature requirements and provide engineering with PRD.

Manage the engineering teams working with customer requirements.

Created video training materials for customers, which generated new customer leads.

Build strategic partnerships with customers and external stakeholders to improve business and technology development.

Project Engineer

Interact with local and multi-location off-shore teams of programmers, DBA’s, system/network administrators and program managers in 24/7 mission critical environment.

Build strategic partnerships with customers and external stakeholders to improve business and technology development. Train and develop new employees to successfully integrate into organization and build a strong team.

Directly interact with sponsors, stakeholders and IT, Automation, Training and R&D groups

Interfaced, Collected, Analyzed and Developed Business Requirement Document for multiple customers.

Worked with onsite and offsite Software Engineering Team to communicate, test and deliver the requirements.

Contributed to all aspects of Product Deployment on Cloud.

Conceptualized and Prepared Demo for Customer.

Paarko Global Digital Marketing Agency, Dhaka, Bangladesh Feb 2015 to March 2017

Digital Marketing Specialist (Remote)

Managed multiple client accounts for their digital marketing needs

Created Google Ad campaigns

Managed and optimized Google AdWords search and display campaigns with close focus on PPC and budget strategies

On-page and in-content SEO

Google Analytics reporting of key metrics

End-to-end management of tagging request

Setup of triggers based on numerous variables

Tracking of JavaScript form submissions via tag manager and Universal Analytics

Additional data layers to display in cart pricing via tag management

Tracking of downloads via tag manager and events for universal analytics

Tracking of video engagement on website

Social media marketing - building community, engagement and fans

Email marketing - management of lists, setup of list segmentation, email blasts to lists

Lead generation through paid search and social media marketing

Created Google Ad campaigns with keyword research and planning

Creating lead magnets and landing pages

San Jose City College, San Jose, CA Nov 2001 to Dec 2003

Web Developer/Software Trainer

Maintained the San Jose City College website using HTML, Fireworks and Microsoft Access.

Trained faculty on WebCT, a virtual learning environment.

Created training materials for the college.

EDUCATION

Bachelor’s of Science Degree from Santa Clara University

Major: Computer Science

Certificates

Data Driven Marketing Certification, Cornell University, 2018

Fundamentals of Digital Marketing Certification, Google, 2018

Skills

Google Analytics

Google AdWords

Google Tag Manager

Google Data Studio

WordPress

SEO

SEM

PPC

A/B Testing

Moz

SEMrush

Screaming Frog SEO Spider Tool

Email Marketing

Facebook Ads Manager

LinkedIn Marketing

Instagram Marketing

Pinterest Marketing

Infographic Creation

HTML

CSS

Training & Development

Customer Demo

Continuous Improvement

Adobe 2019 CC Photoshop, InDesign, Illustrator

Canva

HubSpot

Campaign Monitor

MailChimp

SQL

Business Analysis

BRD/FSD

Product Release

Microsoft Office Application Suite

Asana Project Management Software

Hotjar

Intercom

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