blessingtons@T +91-44-224***** gmail.com
M ‘SHALOM’, +91-988******* No. 152, 13th ST,
Shankar Chennai – Nagar, 600075 Pammal, (India)
Core planning, marketing developing professional and implementing with 10+ years Marketing of proven / Brand hands-/ Communication on experience in / Sales Technical Promotion and Finance strategies, on working various closely cross with functional Sales, Production, services. Excellent Quality, organizational deadline. skills, with expertise handling multiple projects efficiently and on CAREER ACCOMPLISHMENTS
• Tomato Executed Paste, highly ‘Get successful Set Jago’ for marketing Jago Milk campaigns and ‘What’s ‘Mom your knows excuse?best’ ’ for for Bama Gino Mayonnaise. • Created and established strong brand assets for all the brands handled. Made
‘Gino’ with highly the brand successful with highest ratings. number of brand assets in the entire business group
• changing Successfully of Brand’s revamped overall the brand personality. architecture Changed for Brand the brand tagline ‘Jago’. from This ‘Nurturing included Tomorrow’s in the operating Champions’ markets. to ‘For the winner in you’ which became hugely popular
• better In a very positioning short time, resulting changed in positive the face impact of brand in monthly Sonia in primary Nigeria and markets secondary. with
• awards Planned for and Lavazza executed India the at shows two consecutive at India International editions. Coffee Festival which won WORK EXPERIENCE
HEAD OF MARKETING - SONIA FOODS, NIGERIA
(Apr 2019 TO Dec 2019)
• Brand Refresh and Positioning
• Crafting strategies for all Marketing and Sales campaigns including not limited to Consumer insights, New Product Development, Trade promos, Brand Communications, Advertising and Creatives.
• Preparing and managing monthly, quarterly and annual budgets for the Marketing department.
• Setting, monitoring and reporting on primary and secondary team goals.
• Packaging, Design, Branding, Positioning and Pricing strategies.
• Created and ensured our brand message is strong and consistent across all channels and marketing efforts (like events, promotions, branding, merchandise).
• Analyzing consumer behavior and determine customer personas.
• Identified opportunities to reach new market segments and expand market share. MARKETING (KEY • • OCT Custodian Developing RESPONSIBLE 2013 TO of MANAGER and all MAR brands executing AREAS: 2019) - handled GB communication FOODS, (Gino CHENNAI / Jago strategies / Pomo / for Bama) all the brands.
• branding Developing and promotions, and delivering gondolas, BTL building marketing and vehicle activations branding including in all markets in-shop handled campaigns — as help per the in implementing planned Marketing annual Calendar. visibility plan and trade marketing
• Nigeria, Part of Tomato New Product Mix in Launch West and team Central successfully Africa, launching Value-added Seasoning Tomato Cubes Mix in in Nigeria • Involved & Ghana, in 4 TVC Fragrant projects Rice from from story Vietnam board in finalization Ghana. to production & airing.
• brand Closely and working markets. with This the creative includes / Packaging, ad agencies POS, for design OOH, Innovative requirements branding for the solutions • Working for closely challenging with the open Consumer markets Insights team and Research agencies on Culinary Market / Maps, Category Motivational understanding. Maps, Concept Testing, Product Testing, Consumer /
• collaterals Support the as and Sales when team necessary. sales promotions and schemes with required marketing
• • Handling Responsible events for and sourcing, exhibitions negotiating including & supplying Gulfood in promo Dubai and materials SIAL in to Paris. third- party • Working markets with and packaging to the suppliers material for suppliers inside-to carton ensure trade all laminates promotions. / cartons are as • Digital per the marketing packaging initiatives / brand guidelines for the brands (around Gino, 250 Jago SKUs and across Bama. Responsible all markets). for content media fans development, active and healthy. online contests and keeping the interaction with the social
• to Responsible design / art-for working primary and and online secondary approval Packaging of packaging developments, materials. from concept DEPUTY MARKETING MANAGER - LAVAZZA, Chennai
Pan (KEY • all APR Responsible brand-India RESPONSIBLE 2009 related role TO for OCT promotional strategic 2013) AREAS: planning, activities conceptualizing, (both ATL / BTL)monitoring . & coordinating
• that Closely right coordinated quantity of stocks with the are logistics, available production for sales by holding and the optimum sales team inventories to ensure at • Work the factory with various and the C&digital Fs. consultants to increase the digital presence of the brands divisions. and run brand campaigns SEO and SEM campaigns for all business
• using Initiated both market agencies research and freelancers. and studies The revolving feedback around derived the was brand used and quickly product and effectively to the product's advantage.
• control. All promotional activities for the R&G concept have been handled under full
• for Designed all divisions and provided separately. an exhaustive sales kit as ammunition for the sales team
• company Closely in work time. with the PR agency to get the PR strategies worked out for the
• and Introducing counters. new products and successful launch through all our vending kiosks
• planning Coordinate and buying with media / liasoning agency with for the all media print, agency. digital and TV releases. Media
• divisions Handling across the various India. marketing All on-ground activities activities of the Fresh and events & Honest are B2B managed and Retail and coordinated • Sole responsibility - PAN India. for complete kiosk branding, in-store branding for both vending • Worked and closely retail. with the creative agency for getting the artwork and creative developments • Coordinating to with meet the the timeline sales team (For and both organizing vending & retail BTL activities divisions)for . retail products. • Vendor sourcing and fabrication and maintaining kiosks for vending in the public sectors • Responsible PAN India. for organizing the demos and wet sampling for the retail product-
‘Alive!• Developed ’ Filter a Coffee. new product. Coffee Kit - a first of its kind promo product in the market. • Handling customer enquiries and tracking and following up with the sales teams across various branches.
• - First MBA Class. - Marketing from Jeppiaar Engineering College (Anna University) in 2009
• 2007 Bachelor - First of Class. Information and System Management, Patrician College Chennai, CERTIFIED COURSES
• Kolkata Strategic Brand Management - Management Development Program from IIM
• LANGUAGES English OTHER Internet Fusion and INTERESTS Research, Marketing Tamil Music - Management and Biking Development Program from ISB