Sales Representative

DAVID H. MASSE

Atlanta, GA ***** 678-***-**** (home) 215-***-**** (cell)

adcs8f@r.postjobfree.com linkedin.com/in/davidmasse

INNOVATIVE LEADERSHIP

SALES-MARKETING-TECHNOLOGY

Forward thinking leader and with a history of developing marketing strategies, improving sales, and building effective relationships. Skilled management team member with over 20 years of account management experience. Experienced problem solver offering an in-depth understanding of the sales cycle process, remaining focused on the successful delivery of products and services. Instrumental in streamlining strategies for improved technical efficiency and client solutions. Technical proficiency in MS Office, CRM systems, various ERP and web platforms.

Areas of Expertise:

Account Management

Technical applications

Marketing

Business Development

Program- Contract Negotiation

Customer Retention

Sales Training

Problem Solving

Relationship Management

Professional Experience

OEM Smart Repair Solutions Feb-2020

Vice President / Head of Americas /Partner

Led start up for North America for new innovative automotive wheel restoration service

Full P&L

Developed marketing and sales strategies

Established national accounts in automotive dealer markets

Established national sales representative network

Established website and online sales

Established price model for Americas

Built custom CRM tool

Established accounting tool implementation

Established warehouse operations and shipping platform

Established HR operations

Staff development

Midstate Tool & Supply Company, Inc. Sep-2019-Feb 2020

Vice President of Sales & Marketing

Full P&L responsibility

Assist in the restructure of company-provide leadership for executive board establishment

Assist in succession plan-work with VP of Finance and operations to enact succession plan

Work with existing customers to grow top line business and net revenue

Develop new marketing plan

Develop new go to market strategies

Establish new independent Sales Representative agencies

Establish new position for Sales Manager-National Account Manager

Provide training on product and process for internal customer service team

Provide leadership and increase efficiencies in warehouse operations

Provide reports to executive board on monthly basis

Establish relationships with key vendors

Develop a RHYTHM in marketing

Develop a social media presence utilizing Facebook, twitter, Instagram

Develop value added training programs for distributor partners in various channels

Establish new national and regional accounts

Continental Commercial Vehicles & Aftermarket May-2017-Sept 2019

TTS (Tachographs, Telematics & Services)

Regional Sales Manager South East USA

Southeastern US Territory AL, AR, GA, TN MS, FL, NC, SC, LA, E TX

Provide field expertise on the VDO ROADLOG Electronic Logs to dealers and end-users

Be the field expert in HOS (Hours of Service)

Participate in National and Regional Trade shows

Develop sales strategy for National account customers such as Fleetpride, HAD-Truckpride, Vipar

Provide field sales support for installed base

C.A.S. of New England-MASS-Consultants, LLC, Atlanta, GA June-2016-June-2017

Professional consulting services to automotive aftermarket

Program development for product categories, product development, program development

Value added employee retention program development

Assistance in mitigation of old, overstock, obsolete products

Sales representation on contractual basis

Manufacturers product go to market development-strategy

Product Management for GSCAN2, development, OE applications, marketing, technical writing.

Liberty Bell Equipment Corp, dba MEDCO, Atlanta, GA March 2010-June 2016

Senior Director National Accounts / By to Use Accounts Wholesale Accounts/ Business Development

Served as a member of senior management team

Category expert for HVAC and electronic diagnostics, Automotive, HD and industrial

Worked regularly with distributors and national sales representatives to provide consistent production on distribution and marketing

Selected Contributions:

Negotiated agreements to make MEDCO the primary tool and equipment supplier

Delivered broad stream of marketing communication materials for sales advancement

Developed a price reseller model for company wide distribution

Product Management for new product into distribution-COJALI-MAHLIE-RTI products

Enacted a long-term plan to develop a solution-based selling program and future market strategy

Established government sales channel

Established wholesale distributor channel

Delivered 15% gross sales dollars’ year over year

SPX Service Solutions, Owatonna, MN Jan 2007-Dec 2010

National Sales Manager

Served as a member of the sales leadership team

Managed sales operation for a customer base of $50,000 to $5M

Developed and implemented new sales and marketing strategies for product introduction to the market and customers’ advertising

Created solid relationships with warehouse distribution customers

Regularly solved end-user and channel conflict issues

Developed new products & applications for existing items

Selected Contributions:

Established an effective sales system for obsolete / overstock products resulting in $4M in sales

Added five new accounts which fit the SPZ distribution model for an additional $5M in annual sales

Radwell International, Lumberton, NJ March 2000-Jan 2007

National Account Manager

Leader of national account team specializing in sales and service to customers in power transmission, industrial electronics, food, and pharmaceutical industries

Created solution for manufacturing customers

Worked regularly with marketing team and tele-sales team on strategies

Expanded relationships with distributor partners including Kaman, IDG, Applied and Motion Industries

Selected Contributions:

Developed 10 new accounts including IDG, Wesco, Storeroom Solutions, for a $8M increase of revenues

Increased sales by 10% for seven consecutive years

Uncovered opportunities for the sale of overstock items for customer base

Snap-On Industrial, Kenosha, WI April 1992-Feb 2000

Regional Account Manager

Served as a member of Industrial team in tool and equipment solutions

Created innovative sales tools for customers such as Mack Truck, Ingersoll-Rand Road Equipment, BMY, and Eli Lilly

Conducted and administered training programs for internal and external users on product safety, applications, and development

Developed sales and marketing materials

Selected Contribution:

Led sales performance by recording over $1M in annual sales for five consecutive years

Education & Trainings

Massachusetts College of Pharmacy, BS Boston, MA

Bridgewater State College, Bridgewater, MA

Mass Bay Community College, Framingham, MA

Specialized trainings in industrial electronics, electro-pneumatic systems, PLC Controls, torque and hydraulics, automotive diagnostic systems, and HD HVAC systems.

Certified MACS AC system trainer

Scan Tool Trainer-OTC, AUTEL, COJALI, Launch

community leadership

Member of Blue Lodge 286 (1992-present); Meals on Wheels (2017-); Member of Modern Architecture, Atlanta, GA (2013-present); Northcrest Civic Association (2013-present); Hollyberry (2010-2013); Member of Trinity U.C.C Board (1992-2000); Member of Mountville Borough (1996)

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