Sha-Sha Wofford

**** * ******* ****, ************, AR 72703

972-***-**** adcr5p@r.postjobfree.com

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PROFESSIONAL PROFILE

Experienced sales executive with a proven track record of exceeding sales targets and delivering profitable results. Expertise in new business development, stakeholder engagement, strategic partnerships and team leadership. Possess exceptional communication, analytical, and presentation skills. Passionate about helping organizations maximize new growth opportunities. CORE COMPETENCIES AND SUCCESSES IN:

Developing and Executing Sales Strategy / Multi-Channel Experience / Retail Execution Strategy / Category Management and Insights Analysis / New Product Development / Contract Negotiations / Trade Fund Management / P&L Accountability PROFESSIONAL EXPERIENCE

Keurig Dr Pepper

2009-2019

National Accounts Executive, Rogers AR 2017 - 2019 Results-Focused National Account Executive, who managed $64MM dollars in sales revenue, $2.7MM of gross profit for Warehouse Direct Sam’s Club. Nationally focused role with buyer relationships within Sam’s Club for the Beverage Juice, Water, and Sports Drink, Dry Grocery, Ingredients, and Mixer categories.

Manage EDLC process, and Joint Business Planning and year-round execution of plan, execute additional one-time buy opportunities to drive incremental innovation items.

Manage promotional plans within assigned trade budgets and accurately forecast monthly and annual volume.

Develop short and long term strategic growth plans for assigned Club Channel leveraging HQ support teams. o Successfully cross-functionally created/sold in seasonal (Summer & Back-to-School) Club packaged themed Mott’s Variety Apple Sauce cups (Sam’s Club exclusive) – Gaining 100% increase of PODs. o Cross-functionally maintained Preferred Vendor Agreement with Supply Chain Team and 85% OTIF score requirement.

Successfully negotiated 2018 Warehouse Direct pricing increases gaining incremental packaging, promotional activity, and PODs.

Successfully sold in Rose’s 1L Mixers into Sam’s Club and assisted buyer in identifying a space in Club – Gaining 95% increase of PODs.

Executed first Mott’s Multi-Serve Apple Sauce ISB – Closing 23% of Multi-Serve Jars POD gap for full club channel distribution.

Provided strategy and execution on emerging trends, content, technologies and capabilities in the omni-channel space

Interact with internal and external customers on launch timing and volumes for new products (Ecommerce). Regional Account Executive, Plano, TX 2014 - 2017

Managed over $10MM dollars in sales revenue and producing 15% of the NSV for Central Region. Regionally focused Texas role owning customer relationships with Key Texas Customers such as Albertsons, Tom Thumb, Randall’s C&S Grocer Supply, Fiesta, Albertsons, Brookshire’s Grocery, Affiliated Foods Texas, and Brookshire Brothers.

Managed promotional process with Albertsons programming, regaining the top spot as #1 branded Apple Juice, latest 26 weeks and 12% increase, outselling known market competitor.

Managed distribution gaps across Texas region closing 40% ACV gaps, negotiated sauce set at Albertsons removing known competitor,

owning shelf set.

Managed EDLP pricing and price optimization for Hawaiian Punch with Brookshire’s Grocery, maintaining space, gaining ACV on (17) existing packages, lowering price, and gaining retailer investment on EDV promotions.

Leverage DSD Counterpart and relationships through our company-owned and bottler-owned operations to drive full portfolio activities and execution.

Regional Execution Manager, Plano TX 2013 - 2014

Managed $15MM dollars in sales revenue across the Mid-South, Mid-West, and Central regions for (8) Brokers Teams, and (12) Customers. Cultivated strong client relationships while strengthening relationships with existing retail accounts in grocery and Wholesale verticals.

Outstanding results, marked by the execution of +5,000 new displays and racks in Walmart, HEB, Schnucks, and Brookshire stores.

A successful record of new business development anchored by the acquisition of Fiesta and Affiliated Foods. Sales Planning Manager, National Accounts, Plano TX 2011 - 2013 Sales Planner, who exercised business leadership and provided direct support to executive leaders and commercial teams. Identified Sha-Sha Wofford

2648 E Bayside Xing, Fayetteville, AR 72703

972-***-**** adcr5p@r.postjobfree.com

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strategic planning opportunities, influenced tactical planning, and created strong streams of communication across cross-functional teams. Developed a series of process improvements including scorecards to gauge brand innovation and marketing activation priorities.

Pioneered the creation of a promotional input tool empowering improved execution of national and regional programs.

Improved the management of customer marketing agreements creating a new process in collaboration with accounting, IT, and master data to identify opportunities for cost savings with respect to bottler rates.

Served as the Voice of the Customer with respect to national accounts during activation meetings between key stakeholders.

Leveraged proficiency in Siebel (TPM) to assist in the creation of reporting tools that provided insight into budgets. Sales and Pricing Analyst, National Accounts, Plano TX 2010 - 2011

Performed sales analytics and pricing promotional analysis for selling decks, business review templates, and ad hoc analysis.

Established promotional pricing structures, new item procedures, and implemented cost changes for products.

Aggregated distributor network pricing on CSDs and Snapple for an EDLP matrix for Albertsons and IMW division.

Aligned with RMM teams to provide support on with pricing matrix, pricing guardrails, and post-analysis of key promotions. Territory Sales Manager, Specialty Retail, Plano, TX 2009 - 2010

Mandated and reduced distressed goods and raw materials for 30-90 day inventory from 73% to 90%.

Secured new distribution agreements for total portfolio products, while producing $5MM in revenue for West Coast customers, with key stakeholders to promote and sell profitable programs and equipment.

Surpassed all volume and profit targets through the implementation of Cold Drink Programs with 99 Cents Only stores and securing 106% volume growth.

Created and sold the route to market business models for products such as Hydrive/Snapple into Life Time Fitness and securing 116% gain in volume.

Cadbury Schweppes, Plano, TX 2007 - 2009

Territory Sales Manager, Food Service

Met 2008 sales targets and delivered $4MM in revenue from total portfolio distribution with accounts throughout Central Regions.

Navigated Central Region territory to achieve top ranking vending equipment placements.

Recognized for expansion of account responsibility to include contractual agreements with Aramark, Sodexo, and Compass. o Contributed to 95% of Aramark growth along with ABC Dallas/Ft. Worth. o Acknowledged for 2008 additional participation for Mixers. Molson Coors Brewing Company, Chicago, IL 2004 - 2007 Retail Sales Representative, Channel (On-premise)

Managed Chicago and surrounding cities territory, which included (3) malt beverage distributors producing $3MM in revenue for Molson Coors.

o Achieved (11) consecutive quarters of sales growth and increased revenue. o Sales Recognition Awards for Q1 of 2006/Q4 of 2005 and Sales Excellence Award for summer sales by 4.8% growth.

2006, achieved $1.3MM in sales revenue with a 61% increase in total sales.

2005, achieved 14.4% in increased sales through new distribution and sales, exceeding my goal by 2.2%. EDUCATION/SKILLS/TRAINING

BA in Marketing, Missouri Southern State University, Joplin MO

Madrid Sam’s Club - KEURIG DR PEPPER

Retail Link Walmart/Sam’s Club - KEURIG DR PEPPER

Category Management – Business Development Process & Tools Training - KEURIG DR PEPPER

License to Kaizen – Bottler Non- Product Invoicing - KEURIG DR PEPPER

Lean Sigma Six – White Belt Training - KEURIG DR PEPPER

Total Portfolio Sales Training - KEURIG DR PEPPER

Revenue Margin Management - KEURIG DR PEPPER

AC Nielsen and IRI Category Management Training - KEURIG DR PEPPER

Sales Training and Development Courses - MOLSON COORS

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