Ruchun Li

**** **** **** *****, *********, VA, 22202 Phone: 202-***-**** Email: adcr4i@r.postjobfree.com

EXPERIENCE

National Alliance for Caregiving, Washington, DC January 2020 – Now

Digital Communications and Development Fellow

Support the Alliance's strategic communications effort to advance global health by creating communications plan, developing editorial calendar, email campaigns and monthly social media analysis

Manage Twitter and Facebook pages, draft and schedule posts, design illustrations and videos accordingly

Write and distribute press releases, research reports, talking points and key messages for communications and advocacy purposes

United Nations Foundation, Washington, DC October 2019 – Now

Media and Editorial Intern, Public Affairs

Assisting the core communications partner of the UN, monitoring press on causes including SDGs, climate change, data and technology, gender equality, LGBTQI and other emerging issues

Drafting and editing press releases, op-eds, blogs, Twitter posts, and stories of impact over 50 pieces

Maintaining media databases, pitched journalists and coordinated multiple interviews successfully

Freedom Now, Washington, DC May – August 2019

Communications Consultant

Developed a strategic communications plan to increase brand awareness for the human rights nonprofit

Conducted over 20 donor interviews, competitive analysis and media content analysis in 2 months

Designed creative and graphic materials of SEO, content visualization, and social media calendar

International Arts and Artists, Washington, DC

Gallery Exhibition and Public Programs Intern January – May 2019

Updated Instagram, Facebook and Twitter posts daily, increased followers by 10% in 4 months

Developed and promoted public programs and fundraising events online and on-site over 15 times

Completed School Visits Hillyer project individually, increase donations by 10% in 3 months

Weber Shandwick, Beijing

Public Affairs Intern May – August 2018

Analyzed social media monthly reports, developed online campaigns for Cartier, Total and Warner Bros

Drafted press releases and social media posts over 100 pieces, pitched to journalists via emails and calls

Engaged with subscribers via WeChat, Weibo and phone, subscriber number increased by 15% in 3 months

EDUCATION

Georgetown University, Washington, DC 2018 – 2019

Master’s Degree in Public Relations and Corporate Communications, GPA: 3.84/4.0

Capital University of Economics and Business, Beijing, China 2013 – 2017

Bachelor of Laws in Social Work (Labor Economics), GPA: 3.75/4.0 Minor: Finance

ACTIVITIE

DC Chinese Film Festival, Social Media Coordinator September 2018

SKILLS

MS Office, Google Analytics, Google Ads, SEO Basics, Constant Contact, MailChimp, Cision, MeltWater, HootSuite, SmarterQueue, and so on. Fluent in English and Mandarin Chinese.

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