Digital Marketing Sales
Resume:
Krina Shah
Business Analyst
Analytical and result-oriented marketing professional with 5 years of
experience in interpreting and analyzing data for driving business solutions.
adcq9z@r.postjobfree.com
Stamford, US
linkedin.com/in/krina-shah
WORK EXPERIENCE
09/2018 – Present
Marketing Analyst
American Institute of Healthcare and Technology
Stratford, CT
Increased the annual revenue by 8% performing leads data analysis using Excel and Tableau visualizations. Redesigned and diversified the marketing activities according to the offerings which improved the engagement metrics (click rate, engagement time, call-to-action) using Mailchimp and A/B testing. Achieved a 10% increase in the conversion rate through customer identification analytics. 06/2017 – 05/2018
Digital Marketing Analyst
MacV
Mumbai, India
Conducted competitive analysis to develop a sales strategy, track trends; ensured better planning for future expansion. Achieved a 20% growth in sales within a period of 3 months by initiating online sales. Extracted and analyzed data from Google Analytics, Google AdWords, Facebook Ads to track customers' online paths, optimize web design, monitor performance and trends and created innovative dashboards in Tableau. 04/2015 – 05/2017
Media Planner & Buyer
Space and People India
Mumbai, India
Planned and executed media campaigns for clients with annual budgets exceeding $5 million. Implemented media buying strategies, sponsorship & barter deals which boosted the overall profit margins by 10%. Designed user interactive dashboards using Tableau for post-campaign analysis and recommendations to intensify the efficacy of future campaigns.
EDUCATION
03/2020 – Present
Data Visualization (Tableau)
Udacity
08/2018 – Present
MS in Analytics & Systems
University of Bridgeport, CT
PROJECTS
Analysis on Children's Book Market (01/2020 – 03/2020) Analyzed Scholastic Inc. data to analyze trends in sales data using RStudio and Tableau. Analyzed distribution channels and suggested marketing strategy to avoid unintentional competition between the channels. Inventory Management Database (09/2019 – 11/2020)
Designed & implemented a database and created DDL, DML, DROP & SQL script using Oracle SQL developer. Improved the month end ordering and event management process of the store. SKILLS
SQL Server R Studio Tableau Advanced Excel SAS Python VBA Adobe Photoshop Data Wrangling Google Analytics Email-Marketing Linear Regression Logistic Regression Decision Tree Random Forest
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