JEFF MUENCH

312-***-**** adcq67@r.postjobfree.com https://www.linkedin.com/in/jeff-muench/

SENIOR EXECUTIVE PROFILE

Effie-awarded innovative retail & consumer goods marketer Trusted omni-channel consumer strategist developing & executing transformational strategies Collaborative & effective cross-functional team leader & people developer Board member

Consumer Marketing

Segmentation, Positioning, Pricing, Product Innovation, Promotions, Traditional & Digital Advertising (SEO/SEM, Display, Retargeting, Data, Email, Affiliates, Social), Brand Strategy, Leveraging Insights, Packaging, Sales Presentations Leadership & People Development

C-Level Presentations, Cross-Functional Project Teams, Vendor Partnerships, Internal Clients, Influence & Consensus Building, Deadline Management, Process Development & Implementation, Team Development

Strategy & Transformation

Strategic Vision & Objective Setting, Change Management, KPI Tracking, P&L Ownership, Future Proofing, Design Thinking, Agile Methodologies. Industry & Competitive Analysis, Mergers & Acquisitions Integrations

Integration Planning & Execution, Strategic Tailoring, Cross- Functional Leadership & Collaboration, Process Creation & Implementation Project Management, e-commerce

Retail, E-Commerce, & Consumer Packaged Goods (Food, OTC, Consumables, Health & Wellness) industry experience Walmart, Bentonville, AR 2011-Present

Sr. Director/Lead, Corporate Development Mergers & Acquisitions Integration & Separation 8/17 –present Created strategic cross-functional acquisition integration & divestiture planning, execution, & tracking processes highlighting interdependencies for efficient maximum value capture & core competency development

• Developed interactive & tailorable integration & separation playbook content & tool for e-commerce, H&W, stores

• Originated SteerCo governance to improve leadership alignment & issue resolution across functions

• Instituted acquisition onboarding including acquisition leadership change management training & journey mapping

• Acquisitions include Bonobos, Art.com, ELOQUII, Aspectiva, Bare Necessities, Polymorph, Parcel, & others Sr. Director/Chief Strategist/Project Lead, Supercenter Reinvention 1/15 –8/17 Led cross-functional team to completely reimagine Walmart’s #1 asset for increased relevance, improved customer experience, & digital/physical omni-channel integration in dynamic retail environment

• Built integrated strategies across e-commerce integration, technology, services, building design, store layout, assortment, customer experience, tech tools, communications, & talent planning

• Opened 12 test stores testing 124 innovations - over 50 approved for new & remodel prototypes

• Engaged press to highlight changes (HBR, Wall Street Journal, retail trade publications, etc.)

• Awards: 2016 CEO strategy & execution & 2017 Merchandising Digital Acceleration Team of Year Sr. Director/Lead, Consumables/Health & Wellness Category & Partnership Marketing 6/13 –1/15 Managed marketing for $78B in physical & e-commerce sales (Baby, Beauty, Personal Care, Pet, Household Needs, Rx, Over-the-Counter Medication, Optical, Clinics & Managed Care)

• Grew $179M coop budget +61% thru vendor partnerships to create “triple-win” customer programs

• Built integrated digital marketing campaigns with WMT e-commerce for awareness, credibility, & sales

• Negotiated & executed strategic marketing partnerships with WebMD, Dr. Oz, & What to Expect

• Leveraged big data advertising traceability for improved targeting & measurability Director/East GBU Lead, Local Marketing 5/11 –6/13 Managed $101B of US sales by driving locally-targeted digital & traditional price perceptions for growth

• Developed EFFIE-awarded “Basket Savings” campaign – Walmart’s highest ASI ad Walmart ever tested o 1500+ locally-focused comparison ads driving +1.1% traffic & $3B+ incremental sales in 1st year o Spearheaded 70 city digital content strategy/media mix reflecting local seasonal mindset

• Developed & tested meal solution program driving total food sales +70 bps.

• Orchestrated local Facebook content & process improvements boosting posts by +930%

• Oversaw eastern US grand opening marketing execution improving initial store sales by +250 bps. Jeff Muench 312-***-**** adcq67@r.postjobfree.com Page 2 of 2 ConAgra Foods, Naperville, IL 2004-2010

Sr. Brand Manager, Chef Boyardee 6/09 –9/10

Managed $750M+ P&L (CAG’s largest brand) over-delivering plan by +5% topline & +24% bottom line

• Led development of 2 above-average ASI scored integrated campaigns targeting moms & kids

(TV, print, digital, social media) directly challenging consumer usage barriers

• Launched Wholegrain sub-line improving health perceptions & bottom line by $75M+

• Devised & implemented microwave sub-line repositioning strategy recapturing velocities by +12% Sr. Brand Manager, Tablespreads Portfolio (Fleischmann’s, Parkay, Blue Bonnet, & Move Over Butter) 5/07 – 6/09 Turned around $255M+ portfolio P&L back to topline growth & improved margins +14%

• Repositioned portfolio to deliver relevant brand promises, differentiate equities & return growth

• Revived beloved Parkay talking tub in integrated traditional & digital media

• Implemented 5%-25% strategic price increases balancing margins with elasticities

• Executed $9M of cost saving initiatives

Brand Manager, Reddi-wip 5/05 – 5/07

Grew $135M+ brand P&L delivering +4.8% gross sales growth while category declined -3.5%

• Developed competitive entrant defense - combined real cream P.O.D. messaging with aggressive trade deals resulting in entrant share peak at 18 & retailer discontinuance within 12 months

• Partnered with IDEO to create 8 new growth platforms for ongoing consumer-driven pipeline

• Improved media ROI by +15% through continuity media driving everyday usage

• Restaged packaging & advertising balancing contemporary fun essence with nostalgia Brand Manager, Deli Innovation/Hebrew National Deli Meats 12/04 – 5/05

• Developed Wolfgang Puck refrigerated prepared meals concepts with consumer validation PepsiCo Beverages & Foods, Chicago, IL 2002-2004

• Assoc. Product Manager: Channels Marketing, Quaker Fruit & Oatmeal McNeil Consumer Healthcare, A Johnson & Johnson Co., Fort Washington, PA 1999-2002

• Assoc. Marketing Manager: Children’s Tylenol/Motrin, Lactaid (Milk & Dietary Supplements), Benecol Eli Lilly & Company: MBA Intern, Global Neuroscience - New Products, Indianapolis, IN 1998 Belgacom Mobile, “Proximus,” Marketing Assistant, Brussels, Belgium 1997 United States Senator Ernest F. Hollings: Staff Assistant, Washington, DC 1995-1996 David Erdman for Mayor: Campaign Manager, Charlotte, NC 1995 Nebraska Democratic Coordinated Campaign: Field Director, Bellevue, NE 1994 United States Peace Corps: Volunteer, Cameroon & Central African Republic 1993 EDUCATION

The University of North Carolina, Kenan-Flagler Business School, MBA, Chapel Hill, NC 1999 Institut Catholique des Hautes Etudes Commerciales, “ICHEC,” Brussels, Belgium 1996-1997

• Rotary Foundation Ambassadorial Scholarship for Intercultural Management graduate studies The University of the South, “Sewanee:” BA Political Science, Sewanee, TN 1993 BOARDS

Gazpacho Fresco, LLC, Executive Board Member 2016-2018 Rauner Family YMCA, Board Member – Marketing Committee Chair 2004-2010 Midtown Educational Foundation, Jr. Board Member & Tutor 2003-2009 AWARDS & ACTIVITIES

EFFIE® award for advertising effectiveness, Walmart “Basket Savings” 2013 Renaissance Weekend Participant (retreats for preeminent authorities & emerging leaders) 2012 White House Fellowship Regional Finalist 2006

Eagle Scout 1988

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