Roland Espinosa

*** ******* ******, ********** ****, NJ 07660

201-***-**** adcpsq@r.postjobfree.com

https://www.linkedin.com/in/roland-espinosa-9840481b/ QUALIFICATIONS SUMMARY

Consistently demonstrate the ability to hunt new accounts and maintain a core client base as media sales professional with B2B publishing, event sponsorships and online experience. Proven ability to meet and exceed monthly, quarterly and annual sales goals and benchmarks. Proven track record of sales activity for online advertising. Foster customer-oriented relationships with a consultative approach in developing strategic media partners for traditional print, digital and on-line E business. Highly skilled communicator for large groups and one-on-one interactions for making client calls. Maintain productive customer-focused relationships with people at all levels of an organization.

• Direct Client Interface and Customer Support

• Growing New Accounts / Attracting New Business

• Vibrant and Energetic Sales Leader

• Effective Public Speaker

• Leadership and Team Building

PROFESSIONAL EXPERIENCE

JOHN WILEY& Sons PUBLISHING, Hoboken NJ February 2011 – February 2020 Sr. Digital and Integrated Advertising Sales Manager- Polymer and Life Sciences Integrated print journal advertising, digital and electronic media sales including, Websites e-newsletters and webinars for the following societies: Society of Plastics Engineering - Plastics Engineering Society for Information Display – Information Display Magazine International Council on Systems Engineering - Insight Magazine Dummies.com – Pharmaceutical and Related consumer products Microscopy & Analysis – B2B – Life Sciences Publication (Digital & Print)

• Managed portfolio of B2B Society magazines and Digital Academic journals worth $850-1.5 M annual net sales.

• Advanced the sales process with existing accounts and secured new business opportunities.

• Developed compelling integrated packages that delivered results through proven media assets.

• Worked with clients such as Bruker Nano Surfaces, Hitachi Life Sciences, Siemens, Zeiss Microscopy NA, Dow Chemical, Henkel, Samsung, Gorilla Glue, AstraZeneca, ThermoFisher Scientific

SIMMONS BOARDMAN PUBLISHING, New York, NY August 2000 – August 2010 National Sales Manager

Marine Log is a monthly publication geared to the shipping, shipbuilding, offshore, maritime security and marine engineering information market worldwide.

• Increased net billings from 500K to over $750K on average.

• Redesigned publication homepage with emphasis on web banner advertising, which led to an increase on E business 7% over budget, with the incorporation of Webinars, and custom E publishing.

• Managed advertising for domestic and international clients in the maritime and shipping industry.

• Secured several large national accounts including- CIT Group, Exxon/Mobil Lubricants, Northrop Grumman Shipbuilding and Caterpillar Marine Engines.

• Client liaison at domestic and international trade shows, where networking contact resulted in new clients acquisitioned on a regular basis.

• Consistently met and exceeded monthly, quarterly and annual sales goals and benchmarks.

• Led as the territory sales manager responsible for managing one Jr. Sales Account Executive and one Sales Assistant while personally handling over 175 national and international clients.

PRIMEDIA/K-III DIRECTORY CORPORATION, New York, NY August 1990 – August 2000 Advertising Director

Rail and transportation directory provided services for buyers and suppliers in North America and Europe.

• Sold directory-advertising space to top rail suppliers in US and Europe with average annual sales of $600K.

• Managed and created media planning for over 200 accounts annually with quarterly billings in excess of $145K.

• Increased client base by adding over 35 national accounts. ABC PUBLISHING GROUP, New York, NY February 1988 – February 1990 Advertising Account Executive

• Sold classified advertising for a news and information weekly in the segments of television, telecommunications, Internet video and multimedia.

• Increased advertising space by 50% and monthly revenue from $22K to $55K for the cable industry’s news weekly

SOFTWARE PACKAGES and TECHNOLOGIES UTILIZED:

Office Automation Software: Microsoft Office (Word, Excel and Power Point) Sales Software: Salesforce

Miller Heiman Group's Strategic Selling - CERTIFIED SALES PROFESSIONAL 2017 Education - Professional Certificate in Publishing New York University 2017

• BA – Bachelor of Arts in Communications

Fairleigh Dickenson University, Teaneck, NJ

• AA – Associate of Arts in Fine Arts Media

School of Visual Arts, New York, NY