Social Media Sales

LARRY THOMPSON

**** **** *****, **. ********, MI 248-***-**** adcpe0@r.postjobfree.com

SUMMARY

Creative problem solver.

Accomplished marketing executive with both sales and advertising experience

SPECIALTIES

Expert in sponsorship sales, inventory management, identifying opportunities, developing marketing plans and maximizing budgets.

Broadcast media, digital media, social media, research, hospitality, corporate entertainment, media planning and strategic marketing.

EXPERIENCE

March 2016 to Present

General Manager, Learfield IMG College

·Responsible for sales and managing business. Exceeded EBITA goal by more than 10% each year.

March 2012 to March 2016

Advertising Sales, CBS Radio, Detroit

Developed new business opportunities for WWJ and the CBS Radio cluster in Detroit. Traditional over-the-air, streaming, digital and e-marketing opportunities connect clients and their marketing messages with both B2C and B2B clients.

April 2004 to January 2012

Vice President, Corporate Partnerships, Palace Sports & Entertainment

Developed and maintained sponsor relationships between clients and PS&E properties, including The Detroit Pistons, DTE Energy Music Theatre, Meadow Brook and Oakland University. Managed tangible assets for PS&E Partnerships, including: TV, Radio, Digital and signage for all venues.

November 2001 to April 2004

Account Director, Infinity Radio (CBS)

First venture into sales. Sold radio sponsorships for the Detroit Lions, Red Wings and Tigers.

August 1995 to August 1999

Cendant Brands

Vice President of Marketing; Jackson Hewitt Tax Service

Reworked brand, including all identity materials; developed first national branding campaign; set up data warehouse system to retain clients and identify new client base. Also hired and managed relationships with Grey Advertising, NY and IMG Public Relations, Chicago.

Director of Marketing; Century 21 Midwest Division

Developed and implemented marketing plans for 61 DMA’s across the Midwest. Total annual budget of $3.5M

EDUCATION

Central Michigan University

BA with a double major in Political Science and Journalism

Kellogg School, Northwestern University

Executive seminar in Strategic Marketing, 1999

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