Vincent Chu

** ******* **. # *** *** Francisco 510-***-**** adcpdx@r.postjobfree.com

SUMMARY

Content, digital marketing and communications expert with proven creative, strategic and leadership skills. Ten years of experience across industries including technology, biotechnology, pharmaceutical and education. A compassionate leader and team player, currently seeking a position with a purposeful organization to make an immediate and long-term contribution. CAREER

Rakuten Medical San Mateo Aug 2019 – Mar 2020

Senior Manager, Corporate Communications

● As US lead for the global rebrand, led corporate and product branding efforts in preparation for clinical product approval, including managing agency, conducting brand workshop, engaging internal stakeholders, and creating company Messaging Guidelines.

● As US lead for the website relaunch, led development of new website including managing agency, project timelines and development of sitemap, assets and content.

● Championed and led development of social media program, creating playbook including strategy deck, corporate and employee guidelines, content calendar and crisis plan.

● Contributed to all communications efforts including PR, media monitoring and outreach, patient advocacy group partnerships, events and internal communications.

● (Department eliminated, laid off with 20% of US staff) Google San Francisco Sep 2018 – Feb 2019

Content Marketing Manager - contractor

● As a contractor on the Google Brand Studio team for a six-month assignment, dedicated to the newly relaunched About site, the global home for the company’s mission, commitments and stories, welcoming 20 million monthly visitors.

● Worked closely with editorial, product, design and local market teams to ensure a world-class brand experience by curating, optimizing and managing all site content.

● Created internal documentation of processes for new About site, managing and collaborating with strategic agency to create an internal Guidelines Site, editorial Content Calendar and Vision Playbook for About stakeholders globally. PARC, a Xerox Company Palo Alto Aug 2017 – Sep 2018 Senior Manager, Content Marketing

● Led the creation and communication of all marketing content for the company, including case studies, brochures, fliers, video, social media, the blog and website.

● Managed agency and internal stakeholders to launch new corporate brand and website, creating updated brand guidelines and revitalized visual and messaging assets, and ensuring timely delivery of all site content and materials.

● Managed social media channels and developed all content across Twitter, LinkedIn, Facebook and YouTube, increasing reach, followers and engagement with compelling, high-quality content for a technical and popular science audience.

● As managing editor of the PARC corporate blog, wrote, curated and edited all articles, increasing quality, readership and lead generation. Miltenyi Biotec Cologne, Germany Feb 2015 – Aug 2017 Team Manager, Digital Marketing and Social Media

● Managing the company’s five-person digital marketing team, responsible for all global digital marketing and communications efforts for the company including email, social media, paid search, SEO, display and partner marketing channels.

● Managed social media channels and developed all content, increasing cadence and engagement with compelling content for a life sciences audience.

● Managed department budgets including all paid digital advertising channels.

● Worked cross-functionally with product, creative, senior management and local market teams to execute global campaigns across North America, Europe and Asia.

● Established monthly KPI reporting and meeting for company stakeholders globally. Miltenyi Biotec Cologne, Germany Dec 2011 – Feb 2015 Marketing Communications Manager

● Led development and execution of global marketing and communications campaigns across print, digital, web, event and video for brand and product initiatives.

● Wrote copy and led creative direction across global marketing creative.

● Developed communications strategies and creative messaging working closely with product marketing, digital marketing, design, freelancers and agencies.

● Championed, launched and managed company’s social media program, establishing buy-in from stakeholders, developing internal playbook, and driving reach, followers and engagement across Twitter, LinkedIn, Facebook and YouTube. University of Phoenix San Francisco Sep 2009 – Dec 2011 Digital Copywriter

● Wrote copy and developed concepts for all University of Phoenix brand digital marketing channels including paid search, display advertising, website content, landing pages and social media advertising.

● Managed ad creative for entire paid search marketing channel across Google, Yahoo and Bing. Wrote, tested, and optimized search ads, increasing performance rates and lead generation across a multi-million-dollar monthly search budget.

● Worked closely with digital, creative and brand teams to effectively roll out the University of Phoenix 2010 rebrand across all digital creative.

● Wrote original education-related content articles for Chronicle of Education. EDUCATION

UCLA 2001 - 2005

Bachelor of Arts Degree

Major: Sociology Minor: Public Policy

SKILLS

● Microsoft Office, G Suite, Google Analytics, WordPress, Meltwater, Hubspot, Pardot, SiteCore, Marin, SAP, Evalanche, Trello, Facebook Ads, Twitter Ads, LinkedIn Ads

● Public Relations Society of America (PRSA) Crisis Communications Certified

● Qualified Google Ads Advertising Professional

● HootSuite Social Media Marketing Certified

● Post-Baccalaureate Courses: Marketing, Creative Writing, Management

● Published fiction author, Pushcart Prize nominee and Hambidge Center Fellow

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