Marketing Sales

Becky Starr

Los Angeles, Ca • 213-***-**** • ************@*****.*** • www.LinkedIn.com/in/beckystarr

Professional Summary

Accomplished top performing sales leader and professional who thrives in a fast paced- opportunity rich environment in Sales / Marketing. Achieves results by successfully engaging client relationships, building on positive impact and increasing revenue growth. Effective in partnering with all levels of management and cross-functional collaboration resulting in a timely execution of objectives and a consistently strong financial performance. A dynamic communicator with a deep understanding of human behavior and motivation through a 20-year study and practice in behavior modification to create positive lifestyle changes.

Expertise in ad design, effective marketing campaign strategies, and website best practices.

PROFESSIONAL EXPERIENCE

Redstone Media Group Los Angeles, CA

Western US Executive Sales/Marketing Director 2000-present

Canadian based multi Media Corporation - leader in natural pet health care education since 1999. Five national publications with over 3 million readers annually with demographics ranging from the pet guardian to the professional veterinarian community.

Presented Canadian publishing company to the U.S. animal wellness market.

Spearheaded the successful launch and expansion of five segmented publications, including Animal Wellness- Feline Wellness-Equine Wellness, Integrative Veterinarian Care Journal, the American Holistic Veterinarian Medical Association Journal and Canadian Dog Annual.

Consistently generates sales and marketing revenues of $600,000 annually through 99% cold calling.

Maintains Active client base of 1,200 + while seeking new client business daily for all five publications.

Acts as an advisor and creative consultant for marketing campaigns in all forms of Media Print-Social –Digital, discussing objectives, budgets, design etc. for clients, including small businesses/entrepreneurs, as well as Fortune 500 pet-care companies, including Procter & Gamble, Mars Pet Care and Bayer.

Works closely with PR agencies & Ad Agencies globally to strategize promotional opportunities and obtain exposure for their clients.

Networks and develops relationships with professional and well-known experts and contributors across the country to provide editorial content.

Collaborate across multifunctional teams to ensure quality of publication from inception to delivery.

Experience in Fundraising for multiple foundation as an independent contractor including the American Holistic Veterinary Medical Association for 10 years and more ( all involving holistic animal health)

Consult on a daily basis with clients regarding the look and feel of their Ads/Website/Brochures/Literature/Any Marketing outreach.

Highlighted Activities and Engagements

Radio Host: 2015 to 2018 (still work as a consultant with them)

All Paws Pet Talk Radio Show BBS Radio

Weekly Radio Host regarding health news and views for cats and dogs

L.A. Pet Care Examiner Blogger 2004 to 2016

Animal health and wellness expert, supplying educational/informational content regarding animal health and wellbeing which would also include national products/ services/ events/fundraisers maintaining 35,000 readers annually

Business & Marketing Consultant 2010 to Present

Consult private clients on building and marketing their business

Published Author of Five Do-It-Yourself (DIY) Health Books for Dog Owners (2013)

Events Co-Coordinator: Animal Health 1st All Natural Pet Expo

Rose Bowl Stadium (June 2004) (Pasadena, CA)

Host and coordinator plus managed the event team, volunteers, clinics and guest speaker experts. Successfully attracted 10,000 attendees, 260 booths, and 85 rescue organizations. Achieved sellout for all 265-vendor spaces through effective event communications, press releases and networking.

First All Natural Animal Health Seminar (August 2003) (Los Angeles, CA)

Host and coordinator. Constructed press releases and facilitated all public communications, resulting in 300 attendees and a sellout of 50 vendor booths. Booked top holistic health experts to attend as guest speakers.

Television Appearances (2003-2004) Animal Expert/Advocate/Advisor

Animal Planet Channel: Beverly Hills Vet - Appeared as the Pet Hypnotherapist for pet behavior challenges. ( one episode)

Pet Psychic Show: Co-coordinated production with Sonya Fitzpatrick. ( one episode)

Pet Place Show- Appeared as a guest - subject matter expert to representative Animal Wellness Magazine.

Clinical Hypnotherapist 1980-2003

Licensed clinical hypnotherapist with documented records of treating over 3,000 private patients. Worked with clients on major life challenges including stress, smoking cessation, and weight loss with a 90% success rate.

State Board Secretary for the California Professional Hypnotist Association 1982. Collaborated with colleagues as owner and sole practitioner, in acclaimed clinics in the field of hypnotherapy and wrote/produced a Health Tape Series sold thru practioners/clinics.

From 1990 through 1996 recruited by a renowned MDs and PhDs doctor's group to create a new concept in Mind / Body therapy, call Synergy. Co- developed a software program that delivered an individualized comprehensive mind/body health recommendation including supplementation, diet and then one of my tape series to support the emotional wellbeing.

Voice of Synergy. Wrote, produced and recorded the entire line of Synergy health and well being tapes.

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