Digital Marketing

TRIPTI SHRIVASTAVA

*** ****** **, *********-*****

Mobile: +1-206-***-****

adcpco@r.postjobfree.com

PROFESSIONAL HIGLIGHTS

• 10+ years of work experience, including 6+ years in Digital Marketing at startups & large companies.

• Marketing experience includes Inbound marketing & SEM / SEO / Paid Social advertising / Social Analytics / Retargeting and Content Creation

• Successfully collaborated and published data analyses in leading publications including Mary Meeker’s Internet Trends Reports, TechCrunch, AdWeek, CNBC (amongst others)

• Owned and successfully deployed marketing budgets of $5M+ a month

• Highly creative marketer with strong analytical and data-driven skills

• Domain expertise in e-commerce, SAAS, retail and consumer goods

• Solid understanding of multivariate and A/B testing methodologies

• Experienced in developing successful acquisition, engagement and retention strategies and tactics

• Strong customer and people management skills proven by working 4+ years in the service industry TOOLS

PROFESSIONAL EXPERIENCE

Zulily, Senior Marketing Specialist Dec 2018 – April 2019 Zulily is a leading online retailer that offers customers flash sales on a variety of categories

• Responsible for allocation and successful deployment of a $5M+ marketing monthly budget.

• Worked with the creative, analytics, tech and merchandising teams to build successful & scalable paid social and retargeting campaigns.

• Built reports on ad performance & efficiency as well as measuring overall incrementality to identify areas to improve ROAS and reduce CAC.

• Designed and supported campaigns to increase LTV and reduce churn by leveraging personalization and relevant content based upon persona, purchase frequency and other attributes Simply Measured, Digital Marketing Manager June 2016 – Dec 2017 Simply Measured (acquired by Sprout Social) was a leading provider social media analytics for data-driven agencies and brands. Worked as marketing manager leading top of funnel acquisition for the demand generation team

• Successfully collaborated and published data analyses in leading publications starting with Mary Meeker’s Internet Trends Reports, TechCrunch, AdWeek, CNBC (amongst others).

• Led demand generation team’s top of funnel leads acquisition strategy via SEO, paid search, paid social advertising influencer marketing and retargeting.

• Improved qualified lead conversion rates by more than 25% via rigorous audience optimization, fine-tuning keywords and top of funnel messaging to communicate our product’s unique value proposition.

• Ran multiple A/B tests on SimplyMeasured.com website, that improved conversion by 150%.

• Provided customer insights and learnings to product team to help prioritize product features.

• Lead efforts to layer on lifecycle marketing opportunities across customer journey, identify new opportunities for value creation leveraging journey mapping

NPD Group, Account Specialist – Client Development April 2015 – March 2016 NPD is world’s biggest market research and retail analytics company. Worked as an Account Specialist ADVANCED: Facebook Business, LinkedIn Advertising, Google Analytics, Excel, Optimizely, Crazy Egg, Moz, Terminus, AdRoll, Google Ads

INTERMEDIATE: Salesforce, Wordpress, Survey Gizmo, Google Display, Criteo BASIC: Unbounce, Marketo, HTML/CSS, Big Query, Tableau, SQL

• Managed the world’s largest online retailer across its different business verticals to deliver retail industry insights.

• Supported client’s tactical and quantitative needs by creating highly analytical custom research reports, providing actionable insights for the client to help with Vendor Negotiations and Selection Expansions.

• Helped increase product adoption for three more verticals (15% increase) for NPD’s proprietary tool – DecisionKey. Freelance Marketing Consultant (Search/Social Media) Sept 2013 – Feb 2015

• Worked as a freelance marketing consultant for VioletBag, IndusDiva and LivSpace

• Developed marketing plans for user acquisition, customer engagement and community management.

• Created and implemented social paid strategy including high performing ad campaigns and establishing social media KPI’s metrics to determine the ROI of efforts.

• Developed SEO/SEM optimization plans at various startups.

• Helped identify opportunities for conversion by evaluating user behavior on the website. Webfluenz, Senior Social Media Research Analyst/Consultant, Bangalore Nov 2011 – July 2013

• Consulted various clients on their social media marketing strategy, improving client’s traffic & engagement by 65%.

• Clients included various advertising agencies - Saatchi & Saatchi, Omnicom media, Ogilvy, Grey advertising, Starcom Mediavest, Weber Shandwick and Fortune 500 companies -Hamleys, American Express, Nivea and more.

• Led marketing initiatives for Webfluenz - including site optimization, creating marketing collaterals (case studies, blogs, white-papers) and running ad campaigns, that increased brand awareness from 13% to 38%. IMT Nagpur, Marketing Research Associate Feb 2010 – Feb 2011 IMT Nagpur is India’s premier management institute. Worked as a research associate in the marketing department.

• Successfully developed and executed an extensive email and online marketing campaign for the International Case Conference.

• Compiled frameworks and contributed towards case studies as part of Services Marketing (Text and Cases). ISTA Hotel, Assistant Manager - Accommodations March 2007 – July 2007 TAJ Group of Hotels, Assistant Manager - Accommodations July 2004 – Sept 2005 EDUCATIONAL QUALIFICATIONS

ESSEC Business School, Paris, France 2007 - 2009

MBA in International Hospitality Management (AACSB-EQUIS accredited)

• Recipient of Eiffel-EGIDE Scholarship 2008. The only Indian to be awarded the scholarship that year

• Relevant Courses: Marketing, Strategy, E-Commerce and Statistics Institute of Hotel Management, Pusa, New Delhi, India 2001 - 2004 Bachelor of Sciences (B.E.) in Hospitality and Hotel Administration

• GPA: 70%, Class Rank: Top 5%

CERTIFICATIONS

• Reforge Growth Series (Fall 2018) - Selective 8-week program led by Brian Balfour (formerly VP Growth, HubSpot) and Andrew Chen (Growth, Uber)

• AdWords Certification (Nov 2017); Google Analytics IQ Certification (Feb 2016) PERSONAL DATA

IMMIGRATION: US Permanent Resident

INTERESTS: World history, Cuisines and Spirituality HOBBIES: Reading (Fiction & Classical literature), Music (Playing guitar), Hiking, and Traveling

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