NATASHA FINESTEAD

Scottsdale, AZ ***** 480-***-**** adcp5f@r.postjobfree.com

Professional Summary

Wide-ranging background across all aspects of healthcare; clinical provider, management, marketing, and sales. Skilled at fostering strong relationships with healthcare executives, providers, front and back office professionals in a highly regulated industry to recommend solutions for mutually beneficial results and increased revenue.

Skills

Medical Practice Management/Development

Sales/Marketing

Strong Interpersonal Skills

Training & Education

Business Development

Key Account Management

Product/Service Launch

Event Coordination

Work History

Practice Development Manager (AZ, NM, NV, UT), 12/2019 to 03/2020

miraDry -a Sientra Company – Santa Clara, CA

Increase patient utilization in territory based on results in growing under-performing and neglected accounts as well as growth in key accounts

Conduct client presentations and closing sales, exceeded quotas and increasing revenue

Serve as trusted adviser fostering strong relationships with 24+ key accounts to gain comprehensive knowledge of practice. Provide quality, best-in-class solutions that exceed expectations

Conduct training, demonstrations, and certification for clinical staff on product usage and best practices

Educate/train on existing products and recommend new cutting-edge devices while driving practice success. Develop repeat business

Educate on indications, contraindications and safety of company products and align to customer needs

Provide strategic expertise across business on forward thinking go-to market plans

Conduct pre-planning sales calls to ensure maximum customer contact and highest level of service

Prepare business plans, weekly expense reports, up-to-date territory account profiles and customer database

Manage detailed daily sales administration activities; Salesforce.com updates and data entry

Participated in industry-related meetings

Physician Liaison & Marketing Manager, 07/2015 to 12/2019

Center For Dermatology & Plastic Surgery, Platinum Dermatology Network – Scottsdale, AZ

Manage and maintain over thousands of existing relationships with other healthcare professionals/practices

Responsible for referral growth by identifying new marketing opportunities with PCP, OBGYN, Oncologists, Holistic, Urgent Cares and other medical specialists into referral development

Attend/participate in over 80+ health fairs/expos, marathons and breast cancer events yearly

Support/assist 8 CDPS locations, 33 providers and over 160 employees with all marketing needs, branded material, social media, flyers, monthly specials, newsletters and in-house plastic surgery events

Collect collateral for all new physicians, brands, and locations joining Platinum Dermatology network including bio, CV, headshot, rack cards, business card and content for website

Manage all online reviews/inquiries including Google, Yelp and DemandForce

Track accounts, opportunities and activities in SalesForce system

Strategize and coordinate field marketing for all new providers to increase to 30+ patients on their schedule

Capture content for social media when onsite at networking and community events

Organize and plan yearly Platinum Holiday Party for over 300 employees

Patient Care Coordinator / Office Manager, 09/2011 to 06/2015

New Leaf Dermatology, Dr. Mark Meyers – Scottsdale, AZ

Educate patients about cosmetic procedures such as Botox, CO2 Laser, Fractora, Injectable fillers, Invasix/Inmode, Laser Hair Removal, Pelleve, IPL, Selphyl, Sclerotherapy, Vein Wave and Skin care products

Administer all Brilliant Distinctions questions, registries, and point redemption for all participating patients

Conduct all patient consultations, discuss costs, pre/post op, and before and after photos

Generate new consulting opportunities by networking, contacting prior and current patients

Manage all Care Credit applicants

Create and email monthly specials to all patients through IContact

Maintain excellent relationship with all medical/ cosmetic reps and responsible for ordering skin care and cosmetic products

Set and achieve monthly product and procedure sales goals to increase revenue

General Manager/ Aesthetician/Buyer/Fashion Director, 11/2003 to 11/2008

Canyon Falls Spa and Salon/Enhance Boutique – Scottsdale, AZ

Awarded Top Prop Salon Winner (2005 and 2006) by Scottsdale Airpark Magazine

Received "most valuable" employee award in 2005 for business development and management

Managed upscale 10,000 sq. ft salon/boutique and handled all aspects of business including customer service, purchasing, marketing, hiring, training, inventory, payroll and purchasing of boutique accessories and clothing

Supervised and motivated approximately 60 employees including all nail, hair, massage and aesthetic commission/rental technicians, and front desk receptionists

Implemented new salon software that managed over 7000 clients to reduce "no shows" by 75% and booked appointments on-line resulting in increased sales and revenue by over 25%. Also produced a 95% retention rate

Assisted in developing company website and shopping cart encouraging customers to purchase merchandise and book appointments on-line resulting in increased sales and revenue by over 25%

Education

National Aesthetics Institute - Scottsdale, AZ

Bachelor's Degree-Fashion Merchandising & Textiles

University of Northern Iowa - Cedar Falls, IA

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