MBA certified Creative/Art Director with **+ yrs

of experience in developing customer-centric

strategies, innovative concepts, effective user

experience, and dynamic visuals within the digital space. Fusing business acumen, I’m an uncommon

blend of creative and analytical talent.

• Designed XYU branding, website, and merchandise

from strategic plannings, concepts, to executions.

• Led and managed internal team from BD, PD, to CRM, while collaborating with contract developers.

• Collaborated with clients’ team to define and deliver compelling value propositions, marketing narratives, and sales enablement content; to improve customer

acquisition, activation and retention.

• Generated an average of 42% in incremental revenue for small to medium size businesses by designing

utilitarian and engaging digital marketing solutions: interactive ad products, mobile apps, social media growth, and content creation, based on A/B testing and holistic marketing data analysis.

• Tripled clients’ lead generation and social media followers in average organically, from designing

and optimizing social media strategies and content management within service periods of 3 month to 1yr.

• Shortened B2B clients’ average sales cycles from 2 mo. down to 10 days and exceeded startup clients’

six-figure fundraising goals by producing creative sales enablement content and fundraising campaigns.

• Clients: Prime Sports, EMC Seafood, Box Medical

Solutions, CannaChain, Dr. Donald Yoo Surgery

Center, CISC Seattle, Movo, The Heart Series, etc. XYU Design Jan 2016 - Present

Chelsea

Yu

Portfolio: http://xyudesign.com

Phone: +1-310-***-****

Email: adcp4t@r.postjobfree.com

Address: 630 Hauser Blvd apt308,

Los Angeles, CA 90036

PROFILE

WORK ACHIEVEMENTS

Los Angeles, CA, US

Creative Director, Designer, and Founder

( a full-service digital creative and marketing agency )

• Worked with brands across different industries to create unique B2C voice-based user experiences

that provide utility and reflect clear brand DNA to increase brands presence on voice platforms, such as Amazon Alexa and Google Home.

• Conducted in-depth studies of customer needs in

the voice tech space, pinpointed underlying value

propositions and skill opportunities, and devised

product strategies.

• Led project meetings that involved intelligence

gathering, brainstorming, data visualization, and VUX design with a global team of MBA consultants.

• Clients: Yu Life, Rain, BBC, Touch Surgery, etc

VAICE

( a pro bono conversational Ai marketing consultancy firm ) Creative Marketing Advisor

· Jan 2018 - Present

London, UK

WORK ACHIEVEMENTS

• Hand-picked by PM to lead and design high six-figure, multi-platform, interactive rich media campaigns for Fortune 500 clients, from creative strategy, concept, to development.

• Successfully generated an average of 30% increase in revenue for clients during 2-3mo campaign

periods, and a stable 2X higher than industry average engagement rate.

• Acquired new high-profile client (worth 15 million) by proactively identifying and resolving strategic issues that impaired client’s ability to meet business goals.

• Worked cross-functionally with internal and external teams: sales, engineers, and agency partners, to

develop personalized digital experiences based on

A/B testing and assessments of marketing data.

• Clients: Hulu, Infinity, Symantec, Disney, Nestle, BMW, Samsung, Mattel, Maybeline, Lancôme, Mazda, etc.

Conversant · Jun 2012 - Nov 2014

( a publicly traded data-driven tech media company ) Los Angeles, CA, US

Art Director Senior Designer

Digital Marketing

Online Advertising

Social Media Marketing

E-Commerce

Market Research

Strategy Planning

Market Segmentation

Brand Positioning

Brand Management

Consumer Behavior

Consumer Journey Map

Marketing Analytics

Google Analytics

A/B Testing

Sentiment Analysis

Budget Management

Mandarin Chinese

Creative/Art Direction

Content Creation

Graphic Design

Branding

UX, VUX, and UI Design

Interaction Design

Experience Design

Motion Picture Production

WordPress

HTML/CSS

Photoshop

Illustrator

InDesign

Premiere Pro

Acrobat Pro

Microsoft Office 365

Project Management

Cross functional skills

Client Relationships (CRM)

AT&T Interactive Feb 2011 - Feb 2012

WORK ACHIEVEMENTS

Los Angeles, CA, US

( a digital advertising company currently YP )

• Created customer engaging and performance-driven digital products: such as interactive rich media

campaigns, mobile websites, and websites, based on market research and customer sentiment analysis.

• Achieved an average of 96% client satisfaction rate, highest in the team of 12 designers.

• Increased company sales volumes by >13% from

supporting sales reps and account managers in

creating customized digital marketing solutions,

from strategic concepts, product mockups, to sales presentations.

• Improved creative team KPIs: helpfulness, efficiency, initiative, and quality, through leading project

meetings, managing projects, training new hires, and QC creatives.

• Client Profile: Small and medium-sized enterprises in all locations within the US.

• Built user-focused interactive websites and dynamic digital ad campaigns and that drive business

objectives.

• Translated brand messages into dynamic creative

content and developed high-end interactive rich

media products under tight deadlines, to drive

improvement of KPIs and maximize clients’ ROI.

• Supported Creative Director to dive deep into

analyzing past campaigns’ performance metrics and

reports to define best practice product strategies, user interactions, and visual designs.

• Designed data visualizations and presentations for sales reps and marketing team.

• Client Profile: Local and national brands, with a focus in entertainment industry.

Nexstar Digital May 2009 - May 2011

Austin, TX, US

Creative Designer

( a digital media company by Nexstart Media Group, INC ) PROFICIENCIES

AWARDS

Awarded Best Design Portfolio List of 2008

The University of Texas at Austin

School of Design and Creative Technologies

MBA2019 - Marketing · Sep 2017 - Sep

Imperial College London

Imperial College London (ICL) Business School

BFA in Design

The University of Texas at Austin

School of Design and Creative Technologies

· Aug 2005 - May 2009

EDUCATION

• Ranked 8th in the 2019 QS World Universities.

• A design program with an acceptance rate of 10%. Lead Product Designer Product Designer

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