Post Job Free

Resume

Sign in

Digital Marketing Data

Location:
Portland, OR
Posted:
April 08, 2020

Contact this candidate

Resume:

PROFESSIONAL SUMMARY

KUNAL MALHOTRA

+1-202-***-**** adcp03@r.postjobfree.com

MBA graduate from The George Washington University acknowledged as change-agent for steering cross-functional initiatives and suggesting sound recommendations. More than 9 years of experience in functions spanning across business consulting, data/information governance, digital marketing, and business analytics in large and small corporations. Driver for capability enhancements who establishes metrics that optimize team performance and maximize ROI across organizational functions EXPERIENCE

NIKE Portland, OR

Sr. Business Consultant (Product Manager) May 2018 – Present

• Leadership. Engaged enterprise leaders, assessed organizational capabilities, and partnered cross-functionally to introduce the objectives and foundational operating model - including asset model, stewardship, and organization structure - for global-scale data governance implementation program. Connected DGC with big data technologies and instantiated workflow designs

• Product Management. Captured data lineage from source to reporting/data science to enable trust in data as an asset. Created personas to define the needs and related challenges. Defined, managed and assigned user stories in JIRA for a team of 4 people

• Next-generation Services. Enriched client’s consumer-facing strategy by detecting and managing real-time internet bots Partnered with engineering and ‘launch’ teams to create a bot detection solution to reduce inflation in ‘membership’ by 31%. Analyzed, designed and implemented data models, and integrated the solution with the existing big data technologies INCEPT DATA SOLUTIONS Washington, DC

Enterprise Information Management implementation partner for Collibra, building a data-driven digital world Senior Business Consultant (Client: Royal Bank of Canada) Jan 2018 – May 2018

• Data Democratization. Travelled 80% and played an instrumental role in partnering cross-functionally to deliver scalable data-driven solutions. Worked closely with business users to democratize data governance capabilities and gather business requirements. Accountable for organization structure, meta-model design, solution testing, and training the core team

• Executive Presentations. Collected business and technical metadata from different business units to create an enterprise-wide business glossary and data catalog, expected to support the EDW initiatives for adherence to BCBS-239 principles PCGI Rockville, MD

Life-sciences & healthcare consulting firm focused on process re-engineering and data driven solutions Management Consultant (Client: Mallinckrodt Ltd.) Feb 2017 – Jan 2018

• Executive Presentations. Steered Collibra implementation successfully in partnership with external vendors. Accountable for metadata capture from participating business units, conducting gap analyses, workflow designs, and leadership communication

• Strategic Analytics. Steered Key Informant Interviews with sales specialists, marketing team and RRMs/ARMs. Managed three engineers to create a 360-degree view of interactions that led to quick wins in terms of ROI and investment priority

• Business Re-engineering. Reduced customer churn by 9% by architecting client’s commercial capability framework and by equipping sales specialists with actionable and real-time insights for a specialty drug APEIRON Los Angeles, CA

Marketing Strategy & Brand Management Consultant May 2016 – Aug 2016

• Strategy Consulting. Created client’s Go-to-Market strategy, including product capability, market opportunity, and competitive analyses. Designed wireframes and partnered with external vendors to create the consumer-facing website

• Marketing Strategy. Constructed the digital marketing plan from the ground up, and advised higher management on brand positioning, value proposition, and customer segmentation. Campaigns often led to 10% -20% growth in user engagement INFOSYS LIMITED Pune, India

Business Analyst (Client: Procter & Gamble Ltd.) Jul 2014 – Jul 2015

• Process Improvement. Chaired onsite calls with project sponsors and third-party vendors, elicited and captured requirements, and facilitated problem management reviews between business, L1/L2 squads to reduce number of outages by 20%

• Future-state Value Creation. Investigated root causes, created project contracts, such as BRD/RTMs, and reduced bottlenecks and data processing delays in weekly runs by 15% in client’s poorly performing database environment Senior Analyst; Team Lead (Clients: Nike Inc., Infosys BPO.) June 2010 – June 2014

• Project Management. Managed a team of 14 engineers and constructed project documents, such as SOPs & Impact Analysis. Reduced issue resolution time for supply chain of a key program by 25%, saving client $70K post first year of configurations

• Business Analytics. Designed features to optimize market segmentation techniques by introducing profiling solutions and random forests to analyze the information available. Mentored team on large scale analytics using advanced statistical models

• Project Restructuring. Resolved back-end disputes, and championed a program merger by training and acclimating a squad of 19 engineers to Service Now 2.0 tool, improving the initial 30-day technical support performance by 40% ADDITIONAL INFORMATION

Technology : Collibra, SAS 9/JMP, Tableau, S3/Hive, Teradata, Informatica, JIRA, Visio, Segment, Google Analytics Awards : SPOT Award (Spotlight to top 1% at Infosys - P&G), Bravo Award (Best individual performer - Nike) Certifications : Collibra, Microsoft SQL Server®, Business Analytics (GWU) EDUCATION

The George Washington University, School of Business Washington, DC Master of Business Administration May 2017

Graduate Certificate: Business Analytics

Jaypee University of Information Technology Solan, India Bachelor of Technology; Electronics and Communications Engineering June 2010



Contact this candidate