Digital Marketing Manager
Resume:
Seeking an in-house digital marketing role where agency experience will add value.
Social Ad Copywriter
Colin Johnson
*****@*******.***
Hong Kong University of Science & Technology – Examined and evaluated cross-border go-to-market entry strategies in the APAC region
Fudan University, Shanghai, China – Analyzed the Chinese business environment, market mechanisms, and Guanxi in Chinese business
National University Vietnam – International University – Surveyed the Vietnamese business environment and its role in APAC commerce
University of California, Riverside – Bachelor’s in Business Administration Class Of 2019, Cum Laude
Education
Leader & Coach – Cultivating my team’s skillsets, motivating others in the face of failure, showing restraint, and reflecting on impact.
Team-Focused – Training new members and learning from others, sharing insights into the power of analytics, organizing team bonding and contributing in meetings, celebrating team successes and motivating after a lackluster result.
Seizing Initiative – Overhauling creative strategy with a unique skillset, continuing my education, Seeking out new challenges.
Soft Skills
Google Analytics – Achieved analytics certification and implemented skillset into creative strategy to modernize creative best practices.
SEMpdx Membership – Member of non-profit to stay current of digital marketing trends and engage with the community.
Certificates & Development
Generated competitive insights from syndicate data and compiled findings into presentations given by marketing managers to C-suite executives
Utilized VLOOKUP & Pivot Tables to analyze customer data to yield insights for presentations
Experience
Marketing Internship
HVR-Software
Jan 2017 Aug 2017
Freelance
Dec 2018 > Nov 2019
Digital Marketing Specialist
Established 5-member SEO content team and delegated content assignments to writers, while orchestrating lead generation strategy that increased partnership opportunities by 20%
Achieved 1st place ranking on Google.au SERPs for interior stylist client in targeted keywords by improving on-page optimizations, while increasing brand awareness with content strategy
Conceived and orchestrated go-to-market strategy for health services client while overhauling digital assets that, together, increased clientele by 200%
Generate over $2,000,000 in revenue collectively for clients by driving customers down the ad funnel with branded ad messaging, while maximizing ROAS & minimizing CPC.
Revive crucial high-spend accounts including Beretta and POC with thoughtful creative strategy, while championing a data-inclusive creative strategy overhaul for our department.
Social Ad Copywriter
Aug 2019 > Current
Logical Position
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