Sales Representative

ACCOLADES

“Keith, The Healthcare Leadership

Award aims to honor leading

industry professionals who improve,

not only the everyday lives of their

patients and colleagues, but their

community as well. Honorees strive

to increase the quality of life while

working toward the progression of

the healthcare world. We look

forward to honoring you at this

upcoming event and highlighting

your achievements."

– Venue Media Magazine

KEITH FRIEDMAN http://www.linkedin.com/in/keithfriedman Cincinnati, OH 45242 513-***-**** **************@*****.*** ACCOUNT MANAGEMENT BUSINESS SALES & EXPANSION STRATEGIST Accomplished account leader who facilitates client relationships that identify sales opportunities. Successful in closing lucrative sales to new and existing accounts. Manage full sales life cycle from identifying prospective clients, build sales momentum with existing accounts while meeting all account management and sales challenges in highly competitive markets.

Expert in identifying and building long-standing client and account relationships. Utilize a consultative sales approach that influences key decision makers. Devise and deliver business market strategies that continues to grow business expansion and sales success.

Specialize in healthcare sales, manage a number of sales priorities, thrive in ever-changing situations and easily adapt to new environments. Actively seeking an account leadership or business expansion role where strong healthcare industry sales background, full lifecycle sales management and clear communications are valued.

TECHNOLOGY: MS Office, Goldmine, G-Suite, Insightly CRM CORE COMPETENCIES

Tenacious Account Executive

Savvy Business Development

True Consultative Sales Approach

Develop Business Market Strategies

Prospect/Penetrate New Business

Build Strong Client Relationships

Adapt to New Challenges

Meet Each Account/Client Needs

Expand Existing Accounts

Communicate Understandable Ideas

Influence Key Decision Makers

Value-add Sales Solutions

Trade Show Experience

Client-facing Sales Closure

Build Long-standing Partnerships

PROFESSIONAL EXPERIENCE

ACCOUNT EXECUTIVE – NATIONAL ALLIANCES/PARTNERSHIPS FirstLight Home Care, Cincinnati, OH 2018 to Present Develop, implement and maintain positive stakeholder relationships at the national non-medical home care franchise system with 175 offices in 34 states.

Engage in outreach and follow-up with various referral/payor sources and key decision-makers for integrated delivery systems, employer-sponsored family caregiving benefit platforms, employee assistance programs, elder law, wealth management, long-term care, managed care and neuro rehab to increase revenue and hours, both regionally and nationally, across all locations.

Created and maintain a CRM database of prospective clients while directing the full sales cycle.

Support relationships with 175 existing franchise owners and respective support staff as a trusted advisor in assisting to increase revenue from national/regional alliances. KEY HIGHLIGHTS

Added the Wounded Warrior Project and three other new revenue generating national alliances, and re-cultivated dormant national alliances, generating $60K over quota in national alliance referral revenue for October/November 2018.

FULL-TIME FAMILY CAREGIVER, Cincinnati, OH 2016 to 2018 Provided ADLs around-the-clock care for a seriously ill family member. Managed medications, prepared meals, transported to doctor appointments and coordinated in-home therapies, service and therapeutic recreation. TERRITORY SALES REPRESENTATIVE Ottobock Healthcare, Cincinnati, OH 2014 to 2016 Managed a large healthcare industry provider territory in OH, KY, IN and TN focused on Pediatric Mobility and Seating market segment. Delivered increases sales, revenue and ongoing account management for healthcare providers. Promoted and educated accounts on clinical utilization and advantages of clinical products.

Strategically prospected for new accounts, demonstrated products, provided in-services and attended industry trade shows that solidified sales closure, grew market footprint and increased revenue gains. KEITH FRIEDMAN – PAGE 2 513-***-**** **************@*****.***

Built strong partnerships by networking at industry local/regional meetings and trade shows and events for mobility products that targeted physical therapists and healthcare providers. KEY HIGHLIGHTS

Achieved $140,000 Gross Revenue Q1’16, 112 % to plan.

Generated 11% sales growth in FY ’15 that totaled $250,000 in revenue from $0 in 2014. 101% to plan; expanded sales to $300,000 in 2016.

Turned around negative territory sales into a positive 5% growth in Q3, Q4 2014.

Consistently met and exceeded territory goals by 60 sales calls, account demonstrations and in-services each month.

Provided key input on strengths and weaknesses of competitor’s product lines and company sales methods focused on strengthening sales.

BUSINESS DEVELOPMENT ENTREPRENEUR Move Muscle Therapy, LLC, Cincinnati, OH 2009 to 2014 Entrepreneurial startup of a highly successful and specialized rehabilitative manual therapy business. Accounts focused on treating chronic/acute musculoskeletal pain, muscular atrophy, joint pathology, spinal degenerative conditions, pre-surgical rehabilitation and mobilization, sports injury and professional sports performance clients.

Successfully grew a loyal client base within a highly competitive landscape by providing clients personalized solutions and demonstrated customized service that benefited individual needs.

Provided an inclusive environment that gave people an alternative manual rehab therapy that outperformed traditional choices after listening to individuals and their stories.

Sold add-on services for new/existing clients for this private therapy practice and expanded the business pipeline in six months using savvy marketing strategies and networking at health fairs and clinics.

Built strong partnerships with Pain Management Physicians, Podiatrists, Orthopedic and Athletic Trainers.

Key liaison for clients, resolved issues and ensured alternative therapy satisfaction. KEY HIGHLIGHTS

Increased gross sales by 10-15% year over year from 2009-2014.

Generated 20% above of company assigned sales quota in 2013 utilizing strategic industry partnerships.

Developed and sustained a 40% rate of return clients, compared with the industry average of 10%.

Venue/LEAD Magazine Healthcare Leadership Award Honoree--Healthcare Leadership Award by a local Magazine Publication in Greater Cincinnati, along with 34 other Physicians and Healthcare Leaders and Professionals and took part in a Healthcare Leadership Award Luncheon.

ASO LARGE GROUP ACCOUNT MANAGER HUMANA, Cincinnati, OH 2004 to 2011 Acknowledged as the Subject Matter Expert (SME) for company decision makers, plan participants, Benefit Administrators, HR, brokers and internal market stakeholders within the assigned territory in managing accounts that consisted of six core markets nationwide focused on business growth and client retention.

Delivered outstanding account service the company’s positioning to channel partners and assigned accounts that consisted of large employer groups including hospitals, school districts, city/metro county governments and municipalities.

Managed and grew primary relationships with group administrators and channel relationships by continuously communicating with clients, onsite visits, phone calls and utilizing responsive communications and negotiation skills to answer and/or resolve problems.

Simplified complex issues and optimized each client’s experience by delivering presentations and deployment of Humana’s wellness solutions onsite at client locations.

Customized and directed enrollment meetings for new/renewal accounts and took ownership of the employer group as point of contact.

Engaged and educated employees on Humana’s solutions by preparing training and focus groups, partnering with service center leadership, account installation and market leadership. KEY HIGHLIGHT

Achieved 80% rate of retention in 7 years for assigned Large Employer Groups in eight core markets located nationwide.

EDUCATION / LICENSURE

Bachelor of Science, Health Sciences – University of Cincinnati, Cincinnati, OH Associates of Science, Integrative Massage Therapy – SHI Integrative Medical Massage School, Lebanon, OH L.M.T. Licensure - State of Ohio Medical Board, Limited Branch of Medicine

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