Leading Software Companies To Build Creative,Customer-Focused Solution

ALISTAIR WELLS

Atlanta, GA 404-***-**** adcoae@r.postjobfree.com linkedin.com/in/alistairwells

LEADING SOFTWARE COMPANIES TO BUILD CREATIVE, CUSTOMER-FOCUSED SOLUTIONS PROFESSIONAL SUMMARY

Experienced, creative business executive with a strong background in developing and establishing successful products and solutions. Led diverse and disparate teams. Constructed comprehensive business plans and implemented tactical campaigns. A broad base of experience that provided a comprehensive business background from product management, product marketing, to sales and account management. Recognized for developing innovative products, marketing campaigns, and insightful decision making. AREAS OF EXPERTISE

Strategic Planning

Budgeting & Finance

Go-to-market strategy

Product Management (Agile)

Product Marketing

Creativity

Leadership

Interpersonal Skills

RECENT CAREER HIGHLIGHTS

2020

● Accelerated revenue growth from $50M to $63M in 3 years while maintaining operating income and

+25% growth trajectory.

● Lead diverse and disparate teams (Europe, India, APAC) in engineering, marketing and selling a portfolio of software products.

2017

● Adopted responsibility for $50M software business with 160 direct and indirect reports. Strategic planning with full P&L management.

2014

● Established a profitable software business worth $2M after 3 years. EDUCATION

Ph.D. (3D Modeling/Satellite Imaging), University of Greenwich, London, UK B.Sc. (Geography/with Honors), University of Sheffield, UK PROFESSIONAL EXPERIENCE

Trimble, Atlanta 2014 – 2020

Business Area Executive, Civil Software

Grew revenue from $50M to $63M in 3 years while maintaining operating income and a +25% growth trajectory. Focused the portfolio on key products, leveraged and built on core customers, and bridged development to SaaS solutions. Managed expenses, and nurtured a dispersed and fragmented SW portfolio.

● Executive responsible for +$50M P&L in the Civil Construction Software business.

● Expanded long-range strategic plans for a business portfolio of +10 software solutions.

● Drove a successful transition to SaaS-based solutions and cloud data platforms that enabled workflow productivity.

● Partnered closely with C-level management and cooperation across divisions of $3B corporation.

● Directed disparate (global) product and engineering teams, using Agile principles.

● Led change in go-to-market sales strategy with direct and channel efforts improving overall sales cycles.

● Championed introduction of Building Information Modeling (BIM) into the Civil Construction market to improve construction productivity.

“Alistair is always in the learning mode and takes criticism very well. He is always working to improve himself and that is what I enjoy about our relationship”

Tekla,Atlanta 2006 – 2014

Business Segment Manager

Directed team of 6 and built a profitable $2M software business after 3 years from an underpenetrated, change-resistant market. By evaluating the audience and their specific value propositions, product teams were led to develop products driven by customer requirements. Revised the entire go-to-market sales strategy by transitioning from a 3rd party sales approach to a direct sales effort.

● Completed market research to determine market size confirming market viability.

● Identified customer requirements and UX strategies through onsite visits, interviews, and surveys.

● Guided remote development of 3D modeling solution for cast-in-place concrete and rebar fabrication.

● Initiated a complete go-to-market strategy by successfully deploying products to a resistant market.

● Managed print, digit, and social media marketing and associated sales campaigns.

● Achieved revenue growth by supervising a direct sales team to replace a faltering 3rd-party channel

“Balancing customer requirements with innovative thinking is at the heart of Alistair’s product philosophy” Leica Geosystems, Atlanta 2003 – 2006

Strategic and Product Marketing Manager

Supervised a team of 4 with graphic designers, copywriters, and press relations partners and delivered two major (6 CDs) software releases in 18 months. Applied technical and industry knowledge to formulate creative marketing strategies in a challenging technical market with a complex product portfolio. This led to supervising the Portfolio Management group where overarching strategies for several product lines were initiated.

● Prioritized and managed multiple projects and creative teams to coordinate budgets, deadlines, and project goals and ensured on-strategy, on-budget, and o-schedule delivery.

● Led account teams with client sessions to maintain strategy and brand.

● Earned a departmental reputation for creative excellence.

● Responsible for the development and management of Product Innovation Processes.

● Directly supported and led all product managers in planning and integrating divisional portfolio and idea management tools.

“Alistair has a fantastic skill for translating highly technical information into simple, understandable business information”

OTHER EXPERIENCE

Leica Geosystems, Atlanta, 1999 - 2003

Manager, Technical Support/Training

ERDAS, Atlanta, 1997 - 1999

Software Instructor

REFERENCES

Provided upon request.

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