STEVEN RUTBERG

PORTLAND, ME

MARKETING AND SALES EXECUTIVE

845-***-**** adco0n@r.postjobfree.com www.linkedin.com/in/steverutberg www.steverutberg.com SUMMARY OF EXPERTISE

Transformative business executive seeking to enhance sales and/or marketing operations. Known for identifying high-value opportunities and aligning value streams with business objectives, both internally and externally, fostering long-term strategic partnerships, and opening new sales and marketing channels. An advocate for process optimization, can contribute by:

• Launching multi-faceted sales and marketing plans and techniques

• Managing complex budgets and guiding staff in the multiple layers of dynamic campaigns

• Providing a compassionate, equal opportunity and solution driven leadership style

• Successfully mentoring and managing diverse employees at all levels of experience Traveled extensively throughout the U.S. and Europe and understand many of the idiosyncrasies of working with a diverse customer base. Hold a Bachelor of Arts (BA) degree in Liberal Arts, and a Master of Arts (MA) in Media Studies from The New School for Social Research in New York, NY. Also hold certification in Customer Centric Selling techniques.

PROFESSIONAL HISTORY & SELECT ACCOMPLISHMENTS

HIGHWIRE PRESS

Remote

Sep 2019-Feb 2020

Provides digital content development, hosting, and analytics services to influential societies, university presses and independent publishers

SALES DIRECTOR

Key Responsibilities: Created and executed a sales plan for revenue growth in North America for diverse SaaS products. Managed end-to-end RFP process for multiple customers in collaboration with internal team members. One shared report.

Key Achievements:

• Opened and advanced opportunities for hosting and submission services with academic publishers.

• Implemented customer centric selling strategies and created robust sales process and tools for team of 11 Sales Directors and Account Managers in the U.S. and UK.

• Established new Salesforce CRM pipeline that increased new prospects by 200 in both US and Europe.

• Re-negotiated deal with reseller that helped increase sales for both reseller and company.

• Partnered with marketing to develop a consistent message and tone to carry to market. FIREBRAND TECHNOLOGIES

Newburyport, MA / Remote

Feb 2012-Nov 2018

Helps publishers manage workflows and metadata distribution with industry-acclaimed software solutions DIRECTOR, SALES AND MARKETING

Key Responsibilities: Managed business development and a new sales pipeline of 50-100 revolving opportunities. Built relationships with executive publishing professionals to understand business Sales Management – Marketing Operations – Best In Practice – Customer Centric Selling – Market Dynamics – Targeted Technology – Multi-Channel Marketing Campaigns – Budgets - Solution Driven Leadership – Mentor – Organizational Management – Client Satisfaction – Collaboration 2 S t e v e R u t b e r g

requirements and facilitate solutions. Solicited and responded to RFPs. Managed one website administrator to ensure strategic branding, content and messaging. Managed one conference coordinator to plan, budget and execute all conference exhibitions.

Key Achievements:

• Grew $6m company customer base by 50%.

• Increased new and recurring revenue via subscription and enterprise sales of SaaS and cloud-based business solutions.

• Provided ongoing account management and customer support to ensure success for 125 publishers.

• Managed $200k marketing budget and directed all marketing strategies and initiatives including print, digital, social media, and advertising.

• Led effort to launch a new and engaging company website.

• Used planning and analytics to prepare effective marketing strategies and campaigns. WOLTERS KLUWER HEALTH/LIPPINCOTT WILLIAMS & WILKINS Philadelphia, PA / Remote

Nov 2010-Dec 2011

Publishes scientific, technical, and medical content such as textbooks, reference works, simulations, websites, and over 275 scientific journals

DIRECTOR, EDUCATIONAL MARKETING

Key Responsibilities: Supervised six marketing managers and $1m annual marketing budget. Interviewed, hired, trained, and evaluated staff. Managed seven direct reports. Key Achievements:

• Successfully drove sales of $80m in nursing and health professions print textbooks and digital products to higher education and direct-to-consumer channels through dynamic digital collateral and marketing campaigns.

• Provided product training to 150 field sales representatives and conducted customer presentations.

• Collaborated with a multi-channel domestic and international sales teams to establish and achieve targets. ROUTLEDGE/TAYLOR & FRANCIS

New York, NY

Jan 2007-Sept 2010

The world's leading academic publisher in the humanities and social sciences MARKETING DIRECTOR

Key Responsibilities: Managed staff of 36 and a $3m marketing budget. Interviewed, hired, trained, and evaluated staff. Directed conference and exhibitions team to plan, budget, coordinate all events. Key Achievements:

• Successfully drove sales of $40m in print and electronic academic textbooks in humanities, social sciences, and business – as a result was promoted to the executive committee to help steer further growth.

• Collaborated with a multi-channel, international, sales team to establish and achieve targets.

• Conceptualized and managed the Taylor & Francis global web sites and new CRM development projects. LAWRENCE ERLBAUM ASSOCIATES

(Acquired by Taylor & Francis)

Mahwah, NJ

Mar 2004-Dec 2006

Scholarly publisher of print, eBooks, and journals in the Humanities and Social Sciences DIRECTOR OF SALES AND MARKETING

Key Responsibilities: Trained and managed staff of 15 and $1.5m marketing budget. Interviewed, hired, trained, and evaluated staff. Directed exhibitions team to plan, budget, coordinate all events. Key Achievements:

3 S t e v e R u t b e r g

• Achieved sales of $21m and 20% annual growth in print and electronic academic, scholarly, reference, textbooks, and journals in the higher education and professional markets.

• Managed web site, direct mail, and digital marketing campaigns to maintain and increase journal subscriptions/renewals and book sales. Responsibilities include seasonal budgeting, new concepts, workflow management, and ROI reporting.

EARLIER:

SENIOR MARKETING MANAGER - PRENTICE HALL/PEARSON EDUCATION, Upper Saddle River, NJ, Jan 2000-Mar 2004 NATIONAL MARKETING MANAGER, COMPUTER EDUCATION - GLENCOE/MCGRAW-HILL, Columbus, OH, Jan 1995-Dec 1999

TECHNOLOGY TOOLBOX

Content Editing: Microsoft Office Suite: Office, Excel, PowerPoint, WordPress Mass Email Platforms: Constant Contact

Internet Work Platforms: Google Suite, Smartsheet, Confluence, Dropbox, Go-to-Meeting, Slack, RFPIO Sales Enablement/CRM: GoToMeeting, Zoom, WebX, Brainshark, NetSuite CRM, Salesforce, Sales Loft, Zoom KEY HARD SKILLS

B2B, B2C, Budget Management, Business Intelligence, Campaign Management, Cloud, Collateral, Contract Negotiations, Convention & Event Planning, CRM, E-Commerce, e Commerce, e Marketing, Enterprise Solutions, ERP, Forecasting, Key Account Management, Marketing Campaigns, Multimedia, Proposals, Publications, Public Speaking, Relationship Management, SaaS,Sales, Sales Administration, Sales Management, Social & New Media Marketing, Staff Development, Strategic Planning, SWOT & Needs Analysis, SWOT Analysis, Technology, Territory Management, Training, Vendor Management, Vendor Negotiations, Website Development, Website Management KEY SOFT SKILLS

C Level Relationship Management, Client Relations, Customer Relationship Management, Customer Satisfaction, Customer - Vendor Relations, Leadership, Vendor Relations

References are available by request

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