SENA HOROZ

PERSONAL DATA

• ADDRESS: ** TUCCARBASI STREET APT 12 KADIKOY/ISTANBUL

• DATE OF BIRTH AND PLACE: 10.03.1993, SISLI

• NATIONALITY: TURKISH

• PHONE: +90-536-***-**-**

• EMAIL: adcnak@r.postjobfree.com

• MARITAL STATUS: SINGLE

EDUCATION

• SEPTEMBER 2016 UNIVERSITY OF CALIFORNIA, INTENSIVE TOEFL COURSE, USA

• 2011 -2016 MARMARA UNIVERSITY, CHEMISTRY DEPARTMANT, Istanbul

• 1999-2011 PRIMARY- HIGH SCHOOL, CEVRE COLLEGE, Istanbul WORK EXPERIENCE

January 2019 – Medical Sales Representative (ABDI IBRAHIM PHARMACEUTICALS, ISTANBUL)

• Establish reliable relations in the region where I am responsible

• Develop strategy by working with sales force and convey the marketing department’s message correctly by implementing these strategies

• Make presentations to the target audience each quarter in order to increase prescription power

• Have effective communication skills to understand costumer insights

• Develop and implement projects for the needs of physicians with the sales force

• Have knowledge of market, product and competition analysis

• Monitor and analyze data and market conditions to determine competitive advantage

• Achieve the given box and market share targets each quarter

• Receive relevant training on behalf of professional development

• Follow the latest published medical data and stay up to date

• Manage the budget

July 2017- April 2018 - Long Term Marketing Intern (NUTRICIA, ISTANBUL)

• Support product manager to gather and analyze insight and information from internal source such as sales force and medical affairs

• Responsible for market, product and competition analysis

• Support the medical managers for scanning medical literatures

• Support marketing department for reporting and sales force activity communication

• Provide links with the advertising agency during the preparation of promotion materials and projects

• Take part in the leadership of launch process of one product and one concept launch

• Carry out a project related with nursing care for three months and acted as the leader of the project

• Make field visits in some nursing homes during the nursing care project

• Follow medical confirmation processes in promotion materials such as brochure, video, invitation

• Follow the process in promotion productions such as pen, notebook, tasting glasses

• Long term planning and logistic support in sample and promotion planning

• Support brand team and participate during major events (congresses & meetings) preparation including close follow up of necessary procedures and logistic details

• Take responsibility in contract preparation for HCP meetings

• Play an active role in digital projects and take part in the launch meeting May – July 2017 – Intern in Market Access Department (NUTRICIA, ISTANBUL)

• Provide valuable support to Market Access Department and carry out a project which is related with the Ministry of Health

July 2014 - Summer Intern in TSE (TURKISH STANDARDS INSTITUTE, ÇAYIROVA)

• Analyze foods with diligent methods and machines in order to decide whether it is appropriate for Turkish Standards

January - December 2014 - PRIVATE TUTOR

• Give chemistry lessons to high school students 4 days/week PROJECTS

• 2017 & 2018 - NURSING HOME PROJECT (NUTRICIA, ISTANBUL)

• Deciding whether the nursing homes will be more in our business plan by getting data’s and talking with relevant individuals such as nurses, doctors, sales representatives, region managers, the Ministry

• Developing department strategy and offering projects to increase the consumption of enteral nutrition products

• NUTRIMATIK PROJECT (NUTRICIA, ISTANBUL)

• With its calorie calculator HCP’s can calculate calorie need of their patients just by simply answering some questions about their patients. Later by answering some other questions most appropriate products can be displayed within the app. Finally, the calorie and nutrition need of patients can be compared with the content of the products recommended

• IPAD PROJECT (NUTRICIA, ISTANBUL)

• Support the process in renewal of the content and design of the iPad which is commonly used during product introductions toward doctors by sales representatives

• 2 LAUNCHES // PRODUCT & CONCEPT (NUTRICIA, ISTANBUL)

• Take part in one product launch which is called Fortimel Compact Fibre

• Take part in one concept launch which is relevant with Oncology field

• ROAD SHOW (NUTRICIA, ISTANBUL)

• Organizing 6 road shows in different cities around Turkey, organize sales force team and marketing department during the follow up processes during the road show

• VALUE TRANSFER SYSTEM (NUTRICIA, ISTANBUL)

• Reporting to the Ministry of Health regarding to donations and conventions

• 2016 - THESIS: Phytochemicals and their biological activities

• 2012 • - MAREM Project (Changing Oceanographic Conditions of the Sea of Marmara)

• Determine the nutrition load in the Sea of Marmara, sampling was realized on appointed 25 stations

CERTIFICATES

• STRATEGIC PLANNING – DALE CARNEGIE, NOVEMBER 2019

• EFFECTIVE PRESENTATION TECHNIQUES –DAY DEVELOPMENT CONSULTING, FEBRUARY 2019

• MEDICAL SALES REPRESENTATIVE HEALING FACES PROGRAM– ABDI IBRAHIM, DECEMBER 2018

• OCCUPATIONAL SAFETY AND HEALTH TRAINING (OSH) - NUTRICIA, JANUARY 2018

• BASIC MEDICAL AND ORIENTATION TRAINING, ADULT - NUTRICIA, NOVEMBER 2017

• INTENSIVE TOEFL COURSE - UNIVERSITY OF CALIFORNIA, SAN DIEGO, SEPTEMBER 2016

• CHEMISTRY DAYS – MARMARA UNIVERSITY CHEMISTRY AND INDUSTRY CLUB, 2013

• THE CHEMISTRY OF SUCCESS - MARMARA UNIVERSITY CHEMISTRY AND INDUSTRY CLUB, 2012 VOLUNTEER EXPERIENCE

• September 2014 - TEGV: The Educational Volunteers Foundation of Turkey

• 2017: Koruncuk Foundation, Donation Collection

COMPUTER KNOWLEDGE

• Proficiency in MS Office Applications

• SAP user level

LANGUAGES

• English: Advanced

• German: Elementary

REFERENCES

• Can be provided upon request

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