Kyle Hunter

Austin, Texas adcn9p@r.postjobfree.com

512-***-**** www.linkedin.com/in/kylehunter

VP OF MARKETING

Technology-Focused Relationship Cultivator Excellent Communicator Highly-motivated and meticulous marketing leader with proven success in go-to-market strategy, campaign planning, leading strategic initiatives, and delivering revenue growth and market share within highly competitive markets. History of effectively evaluating needs and crafting compelling communication, campaigns, and marketing programs that accelerate business development. Strategic thinker well-versed in developing a vision and engaging resources to successfully expand market share. Key Strengths & Technologies

Growth Strategies • Market & Competitive Strategy • Marketing Campaigns & Programs Press Releases & Analyst Relations • Product Messaging & Positioning • Strategic Alliances & Partnerships Cross-functional Team Leadership • Budgeting • Strategic Planning & Goal Setting • Advertising & Branding Buying Cycle & Influencers • Thought Leadership • Content & Collateral Development • Solutions Marketing Enterprise Architecture, Distributed Systems, Cloud Computing, Big Data, NoSQL, SQL, SaaS, Hadoop, MongoDB, Elasticsearch, Redis, Cassandra, DataStax, MySQL, Business Intelligence, Analytics, EMC, Dell, NetApp, Isilon, DSSD, Pure Storage, Hortonworks, Cloudera, MapR, Pivotal, Google AdWords, Google Analytics NOTABLE ACHIEVEMENTS

Selected as a strategic data management and analytics partner for Google’s open-source initiative to offer fully managed services running on Google Cloud

Developed cloud initiative for Pure Storage helping create the Cloud business unit

Senior leadership product marketing role in Data Services business unit and launched Rackspace’s Data Services portfolio of the world’s leading open source database technologies including Hadoop, MySQL, MongoDB, Redis, Elasticsearch and Cassandra

Developed innovative storage products and solutions, resulting in >57% revenue growth of Rackspace storage portfolio

PROFESSIONAL EXPERIENCE

DataStax, Austin, Texas 2018 – Present

DIRECTOR OF PRODUCT MARKETING

Global leader for marketing strategy and head of partner marketing driving business growth across key audience segments, building best-in-class awareness, onboarding, engagement, and retention programs, including positioning, competitive analysis, distribution/partnerships, and sales enablement.

• Developed product go-to-market strategies and marketing plans to meet business objectives for public cloud marketplace offerings and joint solutions

• Built, curated, and presented compelling content for launches, briefings, blogs, campaigns, events, and both internal and external enablement

• Collaborated with sales enablement to develop tools and equip salespeople with the knowledge and skills required to have the conversations needed throughout the buyer’s journey

• Developed and communicated resonant target personas, messaging, and positioning that differentiated DataStax products and solutions

• Worked closely with product/engineering, sales, customer success, and marketing teams to identify and execute demand-driven strategic growth programs

KYLE HUNTER

DATASTAX, CONTINUED...

• Supported integrated marketing and field marketing teams feeding directly into full-funnel marketing campaigns for online, physical events, campaigns, and other relevant marketing programs Pure Storage, Mountain View, California 2017 – 2018 PRINCIPAL PRODUCT MARKETING MANAGER

Led solution marketing for service provider segment. Owned company shift to establish Pure Storage as the leader in all-flash storage for hosting and cloud service providers.

• Worked with product, sales, operations, and marketing leadership to establish solution marketing strategy, goals, programs and budget for service providers

• Consulted as subject matter expert presenting to analysts and internal stakeholders at executive briefings and events

• Managed quarterly and annual budget, including resource planning for growth in cloud as a top priority for the company worldwide

• Led joint marketing activities with strategic service provider partners, creating enablement and co-marketing content for focused solutions including VMware, AI, Oracle, SAP, SQL Server

• Developed creative messaging, positioning, content, and customer presentations that clearly articulate differentiation and data center density value proposition Dell EMC, Inc., Austin, Texas 2016 – 2017

PRINCIPAL PRODUCT MARKETING MANAGER

Led 4-member product marketing team for DSSD portfolio. Product marketing owner to establish DSSD as the leader of the rack-scale NVMe flash, supporting $18MM+ portfolio with >45% YoY growth.

• Developed compelling messaging, positioning, announcements, web content, collateral, and customer presentations that were easy to understand, and clearly articulate the value proposition

• Worked with product, sales, marketing leadership, and marketing operations to establish multi-channel marketing strategy, goals, tactics and budget for the DSSD business unit

• Managed $880K quarterly budget, increasing CTR by 3x QoQ and view through rate (VTR) of videos by 18% and decreased bounce rate under 50% despite decline in media and PPC spend

• Consulted as subject matter expert to customers and internal organizations

• Led joint marketing activities with channel partners, creating enablement and co-marketing content for Oracle, SAS, Hadoop, Kx kdb+, and GPFS

Rackspace, Inc., Austin, Texas 2012 – 2016

SR PRODUCT MARKETING MANAGER (2015 – 2016)

Led 5-member product marketing team for managed data services portfolio. Product strategy owner differentiating the data portfolio as a leader of the cloud-enabled managed hosting (CEMH) market, supporting

>30% YOY growth.

• Developed messaging, positioning, and GTM strategy, supporting $29.6MM+ portfolio

• Managed $100K monthly digital campaign, converting >72% new account signups with a >33% CTR improvement, and saving 10% CPC

• Engaged with prospects, analysts, media, customers, partners, and employees for database portfolio as key evangelist, educating on product’s features and functionality

• Deployed modern databases for data services portfolio, launching MongoDB, Redis, Elasticsearch, Cassandra, Hadoop, and Spark

• Operationalized go-to-market strategy in close collaboration with sales, product management, engineering, demand generation, and marketing operations

• Delivered in-person and computer-based-training (CBT) with articulate storyline, improving sales ability to close client deals

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KYLE HUNTER

RACKSPACE, INC., CONTINUED…

SR PRODUCT MANAGER (2012 – 2014)

Managed storage and data services portfolio business owner. Led 8-member product management team producing business cases through market research, sales collaboration and voice of the customer analysis, supporting 20-45% YOY growth.

• Owned multi-year strategy supporting $201MM managed storage and data services including SAN, NAS, DAS storage, and Big Data product lines backed by Rackspace’s Open Cloud, EMC, Isilon, NetApp, Dell, and Hortonworks

• Managed entire product lifecycle from start to finish inclusive of strategic planning and tactical activities, optimizing the portfolio

• Delivered business case, functional specification and design, product roadmap, and business goals, ensuring strategic decisions were translated into the right actions

• Consulted as subject matter expert with regards to storage portfolio and solutions, supporting internal and external customer engagements and events

Dell, Inc., Austin, Texas 2006 – 2012

SR ADVISOR (2011 – 2012)

Global leader of Customer Master Data Management (CMDM) solutions, delivering best-in-class products and services. Owned strategic multi-year initiative, resulting in $24.5M+ annual return. Designed CMDM solution, evaluating vendors and tools including Initiate, Informatica, and Oracle Data Relationship Management (DRM). IT STRATEGIST (2010 – 2011)

Managed 5-year product strategy and led 6-member team of solution architects for Procurement & Cost business unit. Drove strategy and multi-year roadmap alignment, supporting $50B+ of cost of goods sold annually. SOLUTION ARCHITECT (2009 – 2010)

Led 8-person team of development leads for World Wide Procurement products and solution design. Managed large-scale redesign and outsourcing of manufacturing and supply chain operations, saving $200M+ annually. DEVELOPMENT LEAD (2007 – 2009)

Led 12-person international development team for World Wide Procurement application designs and global rollout. Owned Dell’s Software as a Service (SaaS) solutions and integration with the corporate ERP systems, resulting in expansion of IPC operations.

LOGISTICS MANAGER (2006 – 2007)

Managed global purchasing environment, ensuring disaster recovery stability and failover readiness. Collaborated with engineers, database administrators, development, and support teams, overseeing resource planning, implementations and deployment of Dell’s global supply chain applications. EDUCATION

Bachelor of Science — Major: Computer Science, Minor: Mathematics Colorado State University,Fort Collins, Colorado

CERTIFICATIONS

Pragmatic Marketing – Pragmatic Marketing

Developer for Apache Cassandra – DataStax Academy

Innovation Games Collaboration Architect – Conteneo Inc. Microsoft Certified Systems Engineer on Windows Server 2003 – Microsoft Microsoft Certified Systems Administrator on Windows Server 2003 – Microsoft Microsoft Certified Database Administrator on SQL Server 2000 – Microsoft ITIL v3 Foundation – Axelos

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